Yext

Just announced at #YextEnvision: Yext has signed a definitive agreement to acquire Flamel. 🔥 Flamel helps multi-location brands run localized paid campaigns across Google, Meta, and ChatGPT — adapting campaigns to each local market while giving brand teams oversight from one place. For Yext, it opens up an important next step: bringing organic and paid visibility together. Scout can show teams where they stand against local competitors. With Flamel, paid media will become another channel where teams and agents can act on those insights — alongside search, listings, reviews, webpages, social, email, and communications. One view of the market. More ways to act on it. We’re excited to welcome the Flamel team to Yext. Read the full announcement: https://yex.tt/4jyVWpL

Brands invest in agents expecting growth. So far, many are getting productivity instead: more output, faster execution, but not necessarily better marketing. There’s a reason for that. Agents are good at execution. Marketers bring the judgment, creativity, and understanding of the brand that turns execution into something meaningful. Today at Envision, Yext announced the expansion of Scout as a multiplayer agent harness built for marketing teams — a shared workspace where people and agents can work together with the same context and toward the same goals. Marketing has always been a team sport. Now agents can be part of that team. Technology will keep changing. What great marketers bring to it won’t. We’re excited about where marketing goes from here. Read the full announcement: https://yex.tt/4AGsp3z #YextEnvision #AgenticMarketing"

Live from the Envision stage: Scout now lets marketers manage AI visibility at both the brand and location level. Because visibility was never one number — and it was never one problem. A brand can lead for an important topic and still disappear in a specific market. It can show up for one question and lose the next to a competitor down the street. Marketers need both views to know where they stand and what to do next. Scout now brings brand-level prompt monitoring and content generation together with location-level competitive intelligence — so you can find the gaps that matter, understand what's behind them, and act across content, listings, reviews, local pages, and social. One platform to see where you stand. One system to act on it. Read more: https://yex.tt/3VppLiC #YextEnvision #AgenticMarketing

Good marketing starts with understanding your market. A plumber in Roswell, Georgia, faces a very different competitive landscape than a plumber in Manhattan. But most small business marketing tools give them the same playbook. AI search makes that difference even more important. In our research, four leading AI engines chose different top local businesses 48% of the time. What works depends on your market, your competition, and what’s happening around you. That’s why we built Corvo AI, our AI marketing agent for small businesses, demoed this morning by Yext Chief Data Officer Christian J. Ward. Corvo looks at your local market to understand who you’re competing with, where you’re falling behind, and what you can do next. Then it texts you specific recommendations you can act on right from your phone. No dashboards to monitor. No generic checklist. Corvo brings the next move to you — with the local context behind it. More info: https://yex.tt/3VppLiC #YextEnvision

Envision is underway!

Tomorrow, 100+ senior marketing and transformation leaders are joining us in New York for Envision. We’ll be talking about where marketing goes when AI can do more of the work. Not a future with fewer marketers. A future where marketers have more capacity to understand their markets, make better decisions, and do the creative and strategic work that moves brands forward. Follow along: #YextEnvision

"Just do it." You probably recognize this advice. In this case, the tip comes from Playdigo's CEO & Co-Founder, Daniel Ehevich. After using Scout to double their inbound leads and increase their AI visibility rate for DSP queries 51%, this is what Daniel had to say about working with Yext: "There's no over-promising here, but if you put in the work, you'll see results fast." Read the full case study, here: https://yex.tt/4yEv6Ru

Next week, we're bringing more than 100 senior marketers to New York for Envision. Not for another day of slides about AI. For a day of proof. Marketers — yours is one of the hardest jobs right now. Discovery is being rewritten in real time, and you're the ones figuring it out. The most forward marketers are already working in a more agentic way: moving faster, adapting in real time, letting the work reshape the playbook. Not because a vendor told them to...because the moment demands it. That's exactly who we're gathering next week. So Envision isn't a day of us talking at you — it's showing, not telling: real playbooks, live demos, and honest conversations about what's working and what isn't. We expect to learn as much as we share. Follow along: #YextEnvision

When employees personalized company content with their own perspective, those posts drove nearly 3x the engagement per post compared with unmodified reposts. Fully original posts drove 1.7x the engagement. For a program with nearly 200 employees, the takeaway is clear: giving people something to work with can be more effective than giving them a blank page or asking them to reshare company content as-is. That’s why Aviva Investors focuses on helping employees make content their own. Using Yext Social, the team gives employees content to work from, then coaches them to add their own voice and expertise. See how Aviva Investors built its program → https://yex.tt/3VpmYWF #EmployeeAdvocacy #SocialMedia #FinancialServices