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1. ad_response_tutorial ad_response_tutorial Public

   This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthet…

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2. data_fusion data_fusion Public

   Code for the examples in the Feit and Bradlow chapter on Fusion Modeling in the Handbook of Marketing Research.

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3. RforResearch RforResearch Public

   Introduction to R and R Markdown for Business School Faculty and Doctoral Students

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4. ksvanhorn/ART-Forum-2017-Stan-Tutorial ksvanhorn/ART-Forum-2017-Stan-Tutorial Public

   Materials from tutorial "Using Stan to Estimate Hierarchical Bayes Models," ART Forum 2017

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