An R data package of the Complete Journey Study provided by 84.51. The data represents grocery store shopping transactions over one year from a group of 2,469 households who are frequent shoppers at a retailer. It contains all of each household’s purchases, not just those from a limited number of categories. For certain households, demographic information as well as direct marketing contact history are included. The package comes with the following datasets:

• transactions: products purchased by households
• products: product metadata (brand, description, etc.)
• demographics: household demographic data (age, income, family size, etc.)
• campaigns: campaigns received by each household
• campaign_descriptions: campaign metadata (length of time active)
• coupons: coupon metadata (UPC code, campaign, etc.)
• coupon_redemptions: coupon redemptions (household, day, UPC code, campaign)
• promotions: product placement in mailers and in stores corresponding to advertising campaigns

You can install completejourney from GitHub with:

# install.packages("devtools")
devtools::install_github("bradleyboehmke/completejourney")

The Complete Journey data is available at: http://www.8451.com/area51/.