I lead technical teams and strategy at Google Cloud (Australia), focusing on the intersection of frontier AI research and enterprise scale business transformation. I am passionate about solving for measurable outcomes through the applied use of generative technology.
I leverage a diverse, state-of-the-art model ecosystem to redefine marketing, media, and product storytelling:
- Video & Motion: Orchestrating Veo for high-fidelity cinematic and advertising assets.
- Visuals & Design: Utilizing Nano Banana and OSS models (via ComfyUI) for rapid creative iteration.
- Audio & Music: Implementing Lyria for professional-grade scoring and sound design.
- Workflow Engineering: Building advanced, reproducible pipelines in ComfyUI for enterprise-scale media production.
I focus on the Human + AI transformation, primarily with Gemini and Claude:
- Customer Experience (CX): Modernizing the customer journey through agentic AI and multi-model orchestration.
- Workforce Transformation: Driving productivity, employee and developer experience through AI-integrated workflows.
- Strategic Outcomes: Moving from "model capability" to "ROI" by solving for organizational change and cultural shifts.
- AI Platforms: Vertex AI, Google AI Studio, Hugging Face
- CLI & Agentic Tools: Gemini CLI, Claude Code, comfycli
- Performance Tooling: uv for scripting and managing environments etc
- Environment: Zsh (Dracula Theme), Git, VS Code, iTerm2
- LinkedIn: linkedin.com/in/aspaulding
- Hugging Face: huggingface.co/spaulds
- Google Cloud: Supporting enterprise customers in the ANZ region. Say hello 👋
Some clever person once said, "the value of AI is not in the model itself, but in the outcomes it enables for people."