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Ideogram API

Image generation, built into your product.

An API for generation, editing, removing backgrounds, layerized text, and training custom models. Send a prompt, get an image URL back, and route it wherever your product needs it.

A craft beer can label for Ironleaf Brewing Hazy IPA
A white t-shirt with a sleeping cat illustration and "NAP CLUB" text on a pink background
A hand-painted poster reading "Art will save us"
A strawberry matcha lip balm product shot with fruit and matcha splashes
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Quickstart

Send a prompt to the Ideogram 4.0 generate endpoint and read the image URL from the first item in data.

import requests

response = requests.post(
    "https://api.ideogram.ai/v1/ideogram-v4/generate",
    headers={"Api-Key": "<your-api-key>"},
    json={
        "text_prompt": "A poster for a summer design conference"
    },
)

image = response.json()["data"][0]
print(image["url"])
curl -X POST https://api.ideogram.ai/v1/ideogram-v4/generate \
  -H "Api-Key: <your-api-key>" \
  -H "Content-Type: application/json" \
  -d '{
    "text_prompt": "A poster for a summer design conference"
  }'
const res = await fetch(
  "https://api.ideogram.ai/v1/ideogram-v4/generate",
  {
    method: "POST",
    headers: {
      "Api-Key": "<your-api-key>",
      "Content-Type": "application/json",
    },
    body: JSON.stringify({
      text_prompt: "A poster for a summer design conference"
    }),
  },
);

const { data } = await res.json();
console.log(data[0].url);
Generate

Text to image API

Turn a prompt into production-ready imagery with Ideogram's family of image models. Generate campaign concepts, product visuals, editorial art, and graphic designs with reliable prompt fidelity and clear text rendering, all from one request.

An underwater keyboard with clownfish, coral, and sea life growing across the keys
Transform

Image to image API

Start with a reference image and guide the output with a prompt. The Remix endpoint keeps the structure you need while changing style, subject, and detail, so you can iterate on existing visuals without rebuilding the composition from scratch.

A portrait before and after image-to-image editing, with the sweater color changing from cream to blue
Enhance

Image upscaling API

Increase resolution while recovering texture and detail. Use the Upscale API to prepare generated or existing images for larger placements, sharper crops, and high-resolution delivery without adding another tool to your stack.

A monarch butterfly before and after image upscaling, with sharper wing detail on the right
Automate

Custom apps API

Bring focused creative workflows into your product without starting from a blank prompt box. Custom apps turn repeatable tasks into clear inputs and outputs, so teams can automate a specific job while Ideogram handles the image work behind it.

A floating white sneaker with flowers and rocks, labeled by a custom app with a bounding box
Customize

Custom model training

Train on a curated set of brand, product, character, or style references, then call the resulting model in your generation workflow. Keep repeated output visually consistent without rebuilding the look in every prompt.

A vivid orange fish floating above a colorful surreal landscape

Frequently asked questions

What can I build with the Ideogram API?
You can build image generation, prompt-based editing, background removal, custom model workflows, text-layer editing, creative testing tools, and internal design automation.
Where do I get an API key?
How does billing work?
Your Ideogram app subscription and your API account are billed separately, so you can run the API from a free app account.
How much does it cost?
Can I use custom models through the API?
Yes. You can train a custom model, then generate with the trained model by passing its URI.
How should I think about scale?
Start with the default limit of 10 in-flight requests while prototyping. For larger workloads, contact [email protected] to size throughput to your needs.