As kids, we leap into the unknown without thinking twice. Somewhere along the way, fear teaches us to hold back. With the fall campaign for Coach we want to inspire people to explore the world with the fearless mindset of a child. Thank you Coach for your continued partnership. Joon Silverstein, Sandeep Seth, Katie Berry, Neil Boorman, Alanna Hernando, Vanessa Martins, Jordan Birkhead, Weiting Lan, Jon M Roth, Pooja Chandiramani & Amanda Garcia Santana. Thank you APE_CC for another creative collaboration. The film is directed by Jovan Todorovic, produced by SMUGGLER and stars the amazing Elle Fanning. Creative Strategy: Mandai Loop Creative Agency: APE_CC Director: Jovan Todorovic DOP: Steve Annis Movement Director: Paul Sadot Production: SMUGGLER Stylist: Olivier Rizzo / Samantha McMillen Talent Agency: House with a Pool Music: Félix Lajkó - Citerás #CourageToBeReal #CoachNY
Mandai Loop
Reklamtjänster
We build strategies that transform brands into world-class storytellers.
Om oss
We believe that the power of creativity lays the foundation for every successful brand and enables them to more effectively and emotionally connect with their target audiences and ultimately produce stronger business results. We work closely with brands, organizations, and individuals to help bring out their creative and strategic potential by sharpening their internal marketing skills, shaping their communication strategies, and ultimately elevating the creative output.
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www.mandailoop.com
Extern länk för Mandai Loop
- Bransch
- Reklamtjänster
- Företagsstorlek
- 2–10 anställda
- Huvudkontor
- Göteborg/Stockholm
- Typ
- Privatägt företag
- Grundat
- 2022
- Specialistområden
- creative strategy, strategy, creativity, business strategy och brand strategy
Adresser
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Primär
Få vägbeskrivning
Göteborg/Stockholm, SE
Anställda på Mandai Loop
Uppdateringar
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During 2023, we helped Korean beauty brand Mamonde (by AMOREPACIFIC) refresh themselves. With equal parts Mamonde’s floral legacy and their audience’s craving for active ingredients, we developed the platform Hyper-Flora™ — combining actives from the floral world with advanced ingredients, to create synergy that transforms the skin. With the new brand platform developed by us and a new design in collaboration with F&B Happy, they won the hearts of skincare lovers in Korea. This weekend marked Mamonde’s next milestone when they entered Europe by launching their products at Swedens largest beauty retailer LYKO. We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it – Justin Yongwoo Kim, SVP Amore Pacific, and Bomi Lee, Team Leader of Amorepacific Mamonde Team. Looking forward to what comes next!
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Are you braver today than you were as a child? With our latest campaign for Coach, we want you to rediscover the courage of your younger self. Shot by the amazing Elaine Constantine and created by the great team APE_CC. Creative Strategy: Mandai Loop Creative Agency: APE_CC Photographer: Elaine Constantine Movement Director: Paul Sadot Production: SMUGGLER Stylist: Olivier Rizzo / Samantha McMillen Hair: Jenda Alcorn Makeup: Erin Ayanian Monroe Manicurist: Kimmie Kyees #CourageToBeReal #CoachNY
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The second chapter of our campaign launching the new Coach Soho sneaker, created by the amazing creatives at Marcel. Charles Melton thinks on his feet to make a quick getaway. “Not Just for Walking” Creative Strategy: Mandai Loop Creative Agency: Marcel Director: Alma Har'el Photographer: Petra Kleis Production: Lief Post Production: Prodigious Paris Music: Jean Louis Bianchina Sound Design: Prodigious Paris Styling: Samantha McMillen Grooming: Candice Birns Thank you Coach, Marcel and the whole team for a great collaboration! Joon Silverstein, Katie Berry, Alanna Hernando, Neil Boorman, Brooke Hudson, Amanda Garcia Santana. Remy Aboukrat, Nathalie DO DANG VINH, Léoda Esteve, Bethany Catterson, Mathilde Imbert, Alicia Airaudi, Jules Jolly, Francois Guyomard, Céleste Nessim, Corentin Harran, Timothe Rosenberg, Christophe Caurret, Maxime Rouge, Grégoire Bucaille, Thomas Petitimbert #Coach #NotJustForWalking #SohoSneaker #CourageToBeReal
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Our founder Susanna Fagrings thoughts on the definition of a luxury product today 👇
What is the definition of a luxury product today? Something quite far from what it used to be. In a world where exploration and protection of your own unique expression and authenticity matter the most, young consumers turn to brands that bring them aspiration with a humble and inclusive approach. The time when luxury brands could afford to just lean back and let consumers come to them is over. Today brands need to be the ones to knock on the door to the consumer and fight to win their trust and hearts. Today, it's all about the experience. The stories brands tell in every meeting with their consumers and the perceived value of the product created in that meeting. During the last three years, our client Coach has been on an incredible trajectory and has become one of the most attractive luxury brands to young consumers today. With their bravery to go against tired conventions of the luxury fashion category, in combination with a strong belief in storytelling, we together found a way into consumers' hearts and minds. As the below Bloomberg article states, combining this belief with offering luxury quality products at a very decent price point has proven to be a winning proposition for the future. I can’t wait for what’s next on our incredible journey together with Coach Joon Silverstein Katie Berry Giovanni Zaccariello Todd Kahn Sandeep Seth Mandai Loop https://lnkd.in/dh3wqwCM
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We're super proud to share our latest work for kate spade new york. The campaign, "To the Ones Who Carry Us" starring Ice Spice and Charli D’Amelio, is the fruit of a great collaboration with creative agency Marcel, director Henry Scholfield and production partner WANDA. The task: Bring Kate Spade back into consideration for Gen Z. The insight: For Gen Z friendship is everything and every group needs that one friend who is the glue. The fierce friend who keeps everyone together and makes sure no one is left behind. Because without her, everything falls apart. The strategy: In a Gen Z world where friendships matter the most, we see and celebrate the fierce friend who is the glue of the friend group. Thank you Eva Erdmann, Kaisy Mae O'Reilly, Rae Tao, Brittany Dankner and Kelly Sandoval for a great partnership – and the creative team for your bravery and creative minds! Creative Strategy: Mandai Loop Creative Agency: Marcel Social Agency: VaynerMedia Director: Henry Scholfield Film Production: WANDA Photographer: Micaiah Carter Stylist: Emmanuelle Youchnowski #katepadenewyork #ToTheOnesWhoCarryUs
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Coach climbs another spot on the Lyst Index! Huge congratulations to the entire Coach team—Joon Silverstein, Katie Berry, Neil Boorman & Sandeep Seth. We’re so grateful to be part of this incredible journey. Thanks to all our amazing creative partners across the globe – Marcel, Save Our Souls, APE_CC, Mother & VaynerMedia. Team Mandai Loop: Susanna Fagring, Carl Henrik W., Beata Mollberg Fagring, Julia Blomquist, Paula Britsman, Josefine Billström Raasakka, Lovisa Friman Bendz & Anna-Karin Aldenborn.
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New work for our client Coach! Made in close collaboration with the creative masterminds at Marcel, director Colin Tilley and production partner PHANTASM. The task: Launch the Soho sneaker. The insight: Exhausted by endless limited edition sneaker drops, the younger generation is longing for a classic white sneaker that they can turn into a pair of “beaters”. Because wearing a beat up sneaker is a manifestation of a life well lived. The strategy: Show that the Soho sneaker is a white canvas made to match every beat of your life – even those that go beyond walking. The film features: Audrey Nuna – singer and rapper Giovanna Ramos – model and influencer Satou Sabally – WNBA Phoenix Mercury forward Tahaad Pettiford – Auburn Tigers college basketball player & Toni Breidinger – professional NASCAR driver Thank you Joon Silverstein and Katie Berry for trusting us to be part of the Coach journey and all partners for your creativity and collaboration! Creative Strategy: Mandai Loop Creative Agency: Marcel Director: Colin Tilley Film Production: PHANTASM Film Post Production: 1080p Music: Leikeli47 – Jay Walk Music Supervision: Prodigious Paris Sound Design: Prodigious Paris #CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking
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Mandai Loop omdelade detta
Not just for walking. With the launch of our Coach Soho Sneaker, we wanted to tell a different kind of story. Not about hype. Not about status. Not about collecting. But about real life—and what consumers want from a sneaker today. Style that adapts to the many expressions of who they are. The Soho was designed to be lived in—unprecious, versatile, a vehicle for self-expression—in all of life’s moments. We brought this idea to life with an amazing cast of talent who are each shaping culture in their own way: Audrey Nuna, singer and rapper; Giovanna Ramos, model; Satou Sabally, WNBA Phoenix Mercury forward; Tahaad Pettiford, Auburn Tigers college basketball player; and Toni Breidinger, professional NASCAR driver. They come from the intersecting worlds of sport, music, and fashion—spaces Gen Z turn to for inspiration (especially when it comes to sneakers). As with our WNBA partnership, we’re continuing to explore where fashion and culture merge—through individuals who are breaking molds, living courageously, and using style to explore the many possibilities of who they are and who they can become. This campaign is called Not Just For Walking. A playful wink to the many uses of the Soho Sneaker—and more importantly, a story about moving with confidence and expressing every side of who you are. Thank you to our amazing Coach team and partners for their incredible creativity and collaboration! Creative Agency: Marcel Creative Strategy: Mandai Loop Director: Colin Tilley Photographer: Chris Maggio Film Production: PHANTASM Film Post Production: 1080p Print Post Production: JANVIER Music: Leikeli47 – Jay Walk Sound Design: Prodigious Paris #CoachNY #CourageToBeReal
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The second film from the latest campaign for Coach, made for the Greater China market featuring Chinese actress Nazha. Created together with creative agency Mother London, directed by Henry Scholfield and produced by Academy Films. The task: Inspire Gen Z to explore and express their many selves and have the courage to be real. The insight: The pressure to achieve is stressing them out. But this generation is also ready to step off the hamster wheel of expectations. They want to live life at their own pace, and we’re here to encourage them. The strategy: Coach has always championed living life in your own style. Now, we’re inspiring Gen Z to explore their path, and express themselves—at their own pace. The creative output: An encouragement to free yourself from the pressures of comparisons, unhealthy expectations and constant progress—by having the courage to live life at your own pace, because when you do, you unlock a world of possibility. “On Your Own Time” A huge thank you to the whole team for making this come to life: Joon Silverstein, Sandeep Seth, Jacqueline Nam, Katie Berry, Neil Boorman, Pooja Chandiramani, Alanna Hernando, Ellie Seton, Jonathan Bailey, Weiting Lan, Jordan Birkhead, Jon M Roth, Amanda Garcia Santana, Felix Richter, Martin Rose, Mico Toledo, Nick Hallbery, Matt Bladin, Julia Oliphant, Emily Evans, Matt Tanter, Zelda Hughes, Emily McArthur, Charlotte Wilson, Aaron Rocca & Siobhan Spence-Edwards. Creative Strategy: Mandai Loop Creative Agency: Mother London Director: Henry Scholfield DOP: Pat Aldinger Production: Academy Films Edit: Final Cut Post Production: Black Kite Studios Overall stylist: Jodie Barnes Production Design: Pongsan Thawatwichian Choreographer: Thatcha Kosolprapha Sound: King Lear Music & Sound Music: “Jimmy, Renda-Se” by Tom Ze Music Composers: Valdemar Szaniecki / Antonio Jose Santana Martins Music Publisher: IMG LIECHTI & CIE Music Master Rights: Mr Bongo Worldwide Music Supervisor: Mr Pape Stylist: Jin Helong Hair: Xia Youyan Makeup: Qiao Qi #CoachNY #CourageToBeReal #OnYourOwnTime