Grow
Growing your Amazon Canada business
Once you know the basics of how to sell on Amazon Canada, learn about the tools available to help you grow your business.
What is the New Seller Guide?
Backed by data science, the New Seller Guide’s set of brand, logistics, pricing, and promotional services are designed to fuel the growth of new sellers and help established sellers expand to new Amazon stores worldwide.
Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
Create Multi-Channel Fulfillment (MCF) orders
Create Lightning or Best Deals
Create Amazon Coupons
If you're a brand owner, you should also:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can also enjoy over $70,000 in New Seller Incentives.
Brand Registry
Protect and build your brand
Enroll your brand in Amazon Brand Registry to unlock a suite of protection tools and selling benefits designed to safeguard your intellectual property, increase sales, grow your audience, and inform your selling strategy.
Enroll in Brand Registry
10% back on your first $70,000 in branded sales
5% back through your first year until you reach $1,350,000 CAD
Amazon's proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.2
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
"Premium A+ Content is a great way to catch a shopper’s attention and present your product the way you want to present it."
Jennifer Conley
Channel Marketing Manager
Basic A+ Content can encourage repeat purchases and help increase sales by up to 5.6%.3
3Amazon internal data
Automate Pricing
Stay competitive with dynamic pricing
Our free Automate Pricing tool adjusts prices automatically to help you stay competitive and increase your chances of becoming the Featured Offer in the Amazon store. Create pricing rules and limits, apply them to your products, and Amazon will keep your offers sharp 24/7 while you focus on growing your business.
LBIntegrity
“Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled.”
Bryce Calcutt
Fulfillment by Amazon
Outsource shipping, returns, and customer service
With Fulfillment by Amazon (FBA), you can store products in Amazon's network of fulfillment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The program can help you increase sales and stay focused on growing your business. You can also use Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own website or another sales channels using your FBA inventory.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can also create Lightning or Best Deals in the Amazon store, or Amazon Coupons.
Advertise with Amazon
Up to $1250 credit to create Sponsored Products or Sponsored Brands ads
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.6
6Amazon internal data
Global Selling
Reach customers worldwide
With over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. As a registered seller, you can showcase and sell your products on any or all of Amazon’s 18 global marketplaces. Explore our marketplaces by region and choose the most suitable options for your business.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. As a registered seller, you can showcase and sell your products on any or all of Amazon’s 18 global marketplaces. Explore our marketplaces by region and choose the most suitable options for your business.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
- Product selection: Get personalized recommendations based on what you already sell, product types, reviews, and sales.
- Shipping: Ship your products to our global fulfilment centres and we’ll take care of the order fulfilment and localized 24/7 customer service.
- Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
Amazon Canada has been a game-changer for us. Within months it accounted for over 10% of our US Sales which has been incredible! Because the customers are so similar to the US, I think most products that do well on Amazon US will thrive on Amazon CA!Leslie PiersonTaco vs Burrito CEO
100+
Countries and Regions
200+
Fulfilment Centres Globally
20+
Marketplaces
Learn about global selling
Get started with $70,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $70,000 in branded sales, then 5% back through your first year until you reach $1,350,000 CAD
Up to $1250 CAD credit to create Sponsored Products ads
New Seller Incentives
Service
Incentives
Requirements
Start selling today
Sell with a trusted brand that offers a suite of programs and tools to help you succeed.
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