Launching and scaling new products can be an exciting, but challenging journey. From what to focus on to where to sell it—and everything in between—there’s a lot to consider.
That’s why Amazon is here to help.
We’re dedicated to offering you the tools and solutions you need to move through that journey easier, faster, and with lower costs.
You can now access a detailed guide and resources in Seller Central that explore the five pillars of new product success. Discover the specific solutions in each to uncover product opportunities, collect deep customer insights, and scale products with the most potential.
The key pillars include:
- Create better products: Harness the power of data and AI to create high-quality products that address customer needs and stand out among the competition.
- Launch quickly and affordably: Start selling faster with tools that simplify listing creation and inventory management, while keeping your working capital low.
- Get signals faster: Get your products in front of shoppers faster, and get valuable insights sooner to inform product improvements and business decisions.
- Scale winners and minimize losses: Scale winning products quickly with marketing and inventory optimizations, while refocusing investment from underperforming products.
- Expand product reach: Translate your success beyond Amazon by offering your new products and the trusted Amazon shopping experience on your ecommerce website.
These insights and tools can help you bring your product ideas to life faster, with greater confidence, and a clearer path to success.
Log in to Seller Central to learn more about launching your next winning product.
