*LoopMe provides Consumers the ability to opt out of any “sales” or “shares” of their personal data via a web cookie-based opt out tool and a Device ID opt out tool. When a Consumer uses these tools, LoopMe deletes the identifier that we would otherwise use to engage in such practices. In line with data minimisation policies, we did not record how many people exercised this choice across the full 2024 calendar year. In light of new legal requirements, LoopMe is now producing this additional reporting. For the purposes of this 2024 metrics report, we have taken relevant opt-out data recorded in respect of Q4 2024 and proportionately extrapolated this to produce an indicative number for the entire 2024 calendar year.
**During the 2024 calendar year, Chartboost did not report CCPA opt-outs separately from global totals. The figure has therefore been derived by applying California’s share of impressions to the global opt-out number and is provided as an indicative calculation. Reporting processes are being updated to enable precise figures in future periods.
***Requests Not Fulfilled Due to Statutory Exemptions: We can only process requests where we have all of the required information. For example, we cannot action requests if only the name and/or email of an individual are provided because we do not process that data. In each such case, we responded to the requestor asking for further information required to process the request, and could only process such request where the required additional information was provided. We offer a cookie based opt out, however are unable to track the amount of requests made through this medium.