Skip to content
Log in Get started
Log in Get started
Homepage network - secondary

Explore our integrated solution

Connect support across inbound transportation, storage, distribution, and fulfillment for greater inventory efficiency
Learn more
Prime delivery landing page - hero
Multichannel Fulfillment
Prime delivery

Offer fast, free Prime delivery on your ecommerce website

Your customers. Your checkout. Prime delivery.

Unlock Prime delivery
MCF Prime Delivery - checklist promo image

Tap into the power of Prime

Multichannel Fulfillment (MCF) makes it easy to bring the speed, reliability, and convenience of Prime to customers—all on your own website. Fulfill eligible orders while boosting customer trust and reducing checkout friction. No sign-in required.



Delivery you can count on

Prime delivery customer convenience tab

A convenient customer experience

Displaying the Prime badge on your site offers instant credibility: 40% of Prime members are more likely to make a first-time purchase from a direct-to-consumer (DTC) site with Prime delivery.1



1April 2024 US Prime member survey
Prime delivery easy activation tab

Simple to activate—at no extra cost

Use your existing MCF integration to get started. No checkout changes. No new vendor setup. No additional cost. Using the MCF app for Shopify? Activation takes less than 10 minutes on average.
Prime delivery branded checkout tab

Your checkout, Prime delivery

This feature operates as a shipping option, not a checkout experience. You maintain ownership of customer data, return policies, and customer service while offering Prime delivery benefits.
Prime delivery reliable fulfillment tab

Fulfillment you can trust

Amazon picks, packs, and ships customer orders through 200+ US fulfillment centers with a 96% on-time delivery rate2, and a 99.98% undamaged package rate3. 



2Based on all orders placed and delivered between October 2024 and September 2025 in the US, and measuring the percentage of orders that were delivered on or before the estimated delivery date generated upon order confirmation.

3Based on all orders fulfilled by MCF in the United States from January 2023 through March 2024.

Add the trust of Prime to your ecommerce site

Unlock Prime delivery

Minimal setup, maximum benefit

  • Step 1

    Enable

    Enable Prime delivery for your Multichannel Fulfillment (MCF) catalog in our Amazon MCF and Buy with Prime Shopify app.
  • Step 2

    Display

    The Prime delivery card appears on product detail pages showing delivery estimate and the Prime badge.
  • Step 3

    Check out

    Shoppers select “Amazon Prime” as their shipping method at checkout—no sign-in or redirect required.
  • Step 4

    Fulfill

    Amazon picks, packs, and ships 
orders via 200+ US fulfillment 
centers at Prime delivery speeds.
Skinnies case study - hero

Faster speeds and happier customers

“When our shoppers see Prime delivery on our website, it changes their confidence level, especially first-time buyers. Since enabling it, we’ve seen a nearly 10% increase in sales, orders go out in about a day and a half, and ‘where is my order’ inquiries have nearly disappeared. For a small team, that reliability makes all the difference.” - Gabriella Luksander, General Manager, Skinnies Instant Lifts
September 24, 2026 05:52 AM
Read the case study
Primed for repeat purchases

Early adopters of Prime delivery through MCF are already seeing results: More than 40% of eligible orders on average have shipped with Prime delivery4. No sign-in. No redirect. Just Prime trust baked into your checkout



4Based on orders between November 2025 and May 2026 from 15 early adopters where Prime delivery was available.

Unlock Prime delivery

FAQ