Early Amazon Prime Day TV deals include all-time low prices on Hisense and Fire TV sets

At 35% off, this Hisense TV deal is a great all-around pick if you need a solid living room TV at an all-time low price. Powered by a QLED panel, you'll get colors that pop, making everything from sports to dramas and video games look great. It also includes support for every HDR format, so that means you're prepared whether you need Dolby Vision or HDR 10.

If you need smart TV features, this set is powered by Amazon's Fire TV OS, which comes with all of the entertainment apps you might need. Alexa is also just a button press away, allowing you to use voice controls for both the TV and any smart home gadgets you might have connected to Alexa.

Sometimes you just want an affordable TV that does its job and does it well. That's what you get with the Amazon Fire TV line, and this 50-inch model is down to $260. This matches its lowest-ever price that we last saw earlier this year.

As its name suggests, this TV runs on Amazon's Fire TV platform, so you have access to all of the smart TV apps you could want. It also features a 4K screen with HDR to keep movies looking crisp. If you have a lot of Amazon devices around your home, it'll also work great with Alexa skills and smart home automations.

4K TVs are great and all, but sometimes you just need a cheap TV that you can toss in a garage or kitchen without much worry. This 40-inch TCL set fits the bill with a 1080p screen for just $160, which is close to the lowest price we've seen. While it won't win awards for cinema-level quality, it's a great option for keeping an eye on the game while you're getting other stuff done.

It also has an automatic low-latency mode for gaming, which means it'll stay responsive when connected to Xbox, PlayStation or Nintendo Switch consoles (if you need a solid TV for the kids). Need smart apps? This one is powered by Roku, so you get access to all of the entertainment apps you may need.

At $280, this 55-inch TCL TV is just $10 higher than its lowest price ever, making it a solid pickup. The 4K screen is powered by a QLED panel, so you can expect vibrant colors in anything you want to watch. Combined with HDR and Dolby Vision support, you have a capable screen that's ready to impress with excellent contrast between bright spots and dark areas of any scene.

Fire TV powers this set, so you get access to a slew of streaming apps at the press of a button. This is also a good option for games, with VRR up to 120 fps, which is supported on both PlayStation 5 and Xbox Series consoles. A dedicated game mode means it'll keep input latency as low as possible for fast response times in competitive games.

You really can't beat $99 for a 40-inch TV, as long as you are okay with the basics. While it's only a 1080p TV (no 4K, sadly), the discount on this Insignia model makes it the same price as its 32-inch sibling. Not a bad deal for an extra eight inches.

You won't get the world's best picture quality here, but that's fine at this price. You do, however, get access to Fire TV apps, which means you can stream content from any service you can think of. With Amazon Alexa built in, you can also control the TV and nearby smart home gadgets using only your voice.