Mark Eltsefon

Choosing the Right Path: Churn Models vs. Uplift Models
Machine Learning
Do we really need churn models? Maybe uplift modelling can give us more comprehensive answer?
Mark Eltsefon
June 16, 20235 min read
Common AB testing mistakes. Vol 2
Machine Learning
Let's learn from our mistakes!
Mark Eltsefon
April 13, 20234 min read
Seasoning your AB testing experiments
Machine Learning
How can salt help you with experiments?
Mark Eltsefon
March 13, 20235 min read
Common Mistakes During A/B Testing
Machine Learning
Our path to excellence is paved with mistakes. Let's make them!
Mark Eltsefon
April 24, 20224 min read
One day in an ordinary clustering day
Machine Learning
Football and clustering. Seems pretty engrossing. Let's dive deeper!
Mark Eltsefon
March 3, 20215 min read

Choosing the Right Path: Churn Models vs. Uplift Models