Just realized my X account is old enough to VOTE
July 08. Older than any of my credit cards, my mortgage, probably any of my clothes, even my marriage.
Feeling geriatric but also having a moment of ….shouldn’t this site work harder for me?
18 years posting consistently on
Fascinating data set on consumer identity and desire from New Consumer:
- Nike and Apple somehow manage to be top of the list for ‘the thing made for someone like me’ and ‘the thing I covet’ *at the same time*. Most brands are forced to choose:
luxury = aspirational but distant
We asked 3,500 Americans to write in — not pick from a list — the brand that “feels like it was made for someone like you.”
Then: The brand they wished they “could buy more of, but feels like it’s meant for someone with more money.”