Nielsen (@nielsen) / X

Podcasts are all the rage and have been around longer than you think 👀 And are only continuing to grow. Podcasts now account for 20% of daily ad-supported audio time among U.S. adults. Explore the data this #InternationalPodcastDay: nielsen.com/insights/2026/…

Nielsen

@nielsen

Sep 29

Fat Bear Week is almost over 🐻 The heaviest bear on streaming this year? Sing, with 2.45M minutes streamed. More than double the rest. Chunky bears. Chunkier numbers.

Nielsen

@nielsen

Sep 28

Two languages, one audience. 42% of Hispanic linear TV time went to Spanish content, despite English programming outnumbering it 9 to 1. Six novelas average 1M+ Hispanic viewers per episode, five nights a week. 77% of Hispanic Gen Z speaks some Spanish at home. Show up where

Nielsen

@nielsen

Sep 25

New week. New No. 1. 🏈 Just 150K viewers separate the top three in this week's college football viewership rankings. Who do you think pulled in the biggest gameday audience? 👀 #CollegeFootball #Nielsen

Nielsen

@nielsen

Sep 24

🔮 American Horror Story is back, but the fans never left. During its 29-month hiatus, Americans spent more than 7 billion minutes streaming the series on Hulu. That’s over 13,000 years with Murder House, Coven and more. See what kept audiences watching: nielsen.com/insights/2026/…