Channel 4

What happens when Britain’s fave TV armchair critics get their hands on the new Lotto ad? Absolute TV gold ✨ From Giles crunching the stats to Jenny & Lee dreaming big, the Gogglebox gang are serving up their classic takes during ad breaks on Channel 4. Allwyn UK’s Lotto advert was designed by creative agency VCCP, with the cast-led version produced by Gogglebox production company Studio Lambert. Hearts & Science also supported on a wider integrated campaign focused on winnable moments 🏆 Samantha Hicks, Head of Advertiser Strategy at Channel 4, said: “Gogglebox is one of Britain’s most beloved shows, and fans are always keen to see more of the cast’s reactions. Our partnership with Allwyn provides a perfect means for this, letting the cast react in their ever-hilarious way to the new Lotto advert. “Channel 4’s contextual ad partnerships enable brands to build relatable connections with audiences, through original, standout content designed to entertain and align with our shows.” Catch their reactions on TV, YouTube, Insta and TikTok for the next six weeks 🙌 Or read more here: https://lnkd.in/ddYcHDmc Channel 4 Steve Parkinson Rebecca Burke #Gogglebox #Lotto #Channel4 #TVAdvertising #PowerOfTV #BrandPartnership

We’re thrilled to welcome three fantastic new joiners to the Channel 4 team! Please join us in giving a warm welcome to John Fielding, Paul May and Farah Mirza!   We hope you are having a great time with us so far 🚀 ⭐

Essential and impactful public service broadcasting   1 in 3 viewers of Groomed: A National Scandal said it motivated them to talk to others about the issues raised.   This landmark documentary shares the unflinching accounts of five young women who survived sexual abuse at the hands of grooming gangs across the UK. It’s essential viewing that raises awareness, sparks conversations, and pushes for change.   As a publicly owned public service broadcaster, Channel 4 is committed to giving a voice to the underrepresented – and, at our most impactful, our content can be a catalyst for social change.   “Victims of these sickening crimes [...] will tell their stories, and I hope we will all watch it.” Baroness Hazarika addressing the House of Lords (30 April 2025)   Read the research highlights in the comments 👇

🎉Record breaker! This week Channel 4 hit its biggest-ever day on streaming – 6.9 million views powered by everything from MAFS UK and Bake Off to Educating Yorkshire and our investigation into the disappearance of Jay Slater. A huge milestone driven by an Altogether Different mix of genres and audiences. 👉 There’s plenty more to watch on Channel 4… dive in! https://www.channel4.com/

Last night, the winners of the Channel 4 Writing for TV Awards 2025 were revealed at an event held in Newcastle with New Writing North🎉 . The awards help emerging television writers in the North of England to propel their careers - through a long-term placement with a leading production company, a cash bursary and mentoring - funded by 4Skills. Congratulations to the four winners: ✨ Jack Hartley who will have a placement with Warp Films ✨ Chanse Campbell who will have a placement with Rope Ladder Fiction ✨ Cai Odu who will have a placement with FilmNation Entertainment ✨ Tania Ferreyra who will have a placement with Bonafide Films Ltd You can read more at the press release linked in the comments.

What are you planning to watch….‘This, That.’ From today you will be able to see Freely’s new 30 second TV advert which spotlights an amazing line-up of shows scheduled across the PSBs this Autumn which demonstrates free-to-air TV is better than ever. This, That. comes hot on the heels of Freely recently celebrating its first year in market, with over half a million weekly users and an independent forecast to be the largest TV device platform in the UK within the next five years. Freely is a collaboration between BBC, ITV, Channel 4 and Channel 5, and allows UK audiences to stream live TV channels alongside on demand content for free via their smart TVs, removing the need for a dish or aerial. Check out the new advert below! Everyone TV | Freely, Freeview, Freesat

We’re delighted to announce the return of Mirror On The Industry. Now celebrating its sixth year, Channel 4’s acclaimed insight series is dedicated to exploring the state of play with representation in UK TV advertising. The latest report, created in partnership with research agency Tapestry, shines a spotlight on the positive strides made in inclusive advertising since 2019, while also providing an honest look at current perceptions of representation. Despite encouraging progress, the report reveals that some groups continue to face stagnation and are still subject to narrow portrayals. Unveiled today at a special event hosted by Channel 4 and ISBA, the research identifies three key areas of opportunity for our industry: - The transformative power of storytelling through ad formats - Finding the right balance between aspirational and relatable characters and storylines - Ensuring visibility for individuals who are rarely or never seen in TV advertising

📺 🥇 In the world of marketing, TV still leads the way. Great to see numerous UK broadcast marketing leaders, including our very own Katie Jackson, feature in Marketing Week’s top 100 marketers list for 2025. Channel 4, BBC, ITV and UKTV all have standout talent driving innovation and creativity in our industry and beyond. Check out the full list below: https://lnkd.in/dXG5AEh

Channel 4’s Drama team is looking for a Junior Commissioning Editor to join us through the 4Skills x Commissioning Training Programme!   This is an incredible chance for experienced producers (3–6 years in production) ready to take the next step into commissioning. You'll gain hands-on, real-world experience in editorial and content development—mentored by a Senior Commissioning Editor and working to commission defining and memorable shows that innovate, take risks, and explore fresh perspectives like Shameless, Top Boy, or It’s a Sin.   The initiative will run for 18 months, with the position based in Leeds!   As part of the role, you’ll:  🔍 Work closely with a Senior Commissioning Editor  📝 Evaluate pitches and help shape narratives  🎬 Contribute to content that challenges, informs, and entertains  🌍 Help tell the stories that reflect modern Britain   Who we’re looking for:  ✅ Based within commuting distance of the Channel 4 Leeds hub    ✅3–6 years’ experience in scripted TV production and development, at Producer level or above   ✅ Passion for scripted drama TV and solid editorial judgement   Join a team that is committed to making entertaining, high-quality, and compelling series that attract audiences across the UK.   Applications close on the 5th of October: https://lnkd.in/empaCX5A

🌍 🍿 BOOK NOW: Next week, we’re continuing our celebration of 25 years of our groundbreaking foreign affairs programme Unreported World with an exclusive screening of an episode from the upcoming new series. Join us at Bertha DocHouse for South Africa’s Slay Queens, an investigation into a country where a defining label stands in contrast to femicide and inequality. You’ll also hear from a panel of Unreported World journalists, hosted by Krishnan Guru-Murthy. To get your ticket, click the link below: https://lnkd.in/dU__f-2e