Netflix

Cannes Lions brought some incredible recognition for our Brand Partnerships last week. From a luxurious Tiffany & Co. x Frankenstein program, to a mischievous Cheetos x Wednesday one, to experiencing all the feels of saying goodbye with Google Search x Stranger Things; every one of these partnerships started with creative ambition and a desire to do something we couldn't do without each other. This is more than co-marketing. It's a chance to reward fans, break new creative ground, and make an impact in culture together. Congratulations to all our brand partners who came ready to entertain. These wins are shared and they wouldn't exist without the Netflix Brand Partnerships team, Netflix Brand Creative Studio and the world-class creative, media and production agencies who brought them to life with us. Tiffany & Co. | PepsiCo | Google | L'Oréal | AB InBev

Netflix Cannes Lions International Festival of Creativity was unmissable. Our Netflix Fan Club brought all the fun, fandom, and enough joie de vivre to the Croisette to bring a smile to even Wednesday Addams’ face. Take a look. 

Our very own Marian Lee has topped the Forbes World's Most Influential CMOs list for the third consecutive year. Under her leadership, Netflix has grown to 300 million paid memberships and $39 billion in revenue, with the advertising business reaching over 250 million monthly active viewers globally. Lee treats viewership as participatory, prioritizing fan behavior and community over traditional broadcast models. From 'KPop Demon Hunters' and 'Adolescence' to 'Skyscraper Live', Netflix titles often become shared cultural infrastructure as we pursue our mission to entertain the world. Under her leadership we have expanded the marketing playbook into live events, sports, immersive experiences, and creator partnerships to meet fans where they are, online and offline. Three consecutive years at the top of this list is a testament to the consistency and scale of her work. Congratulations, Marian!

As the world watches how Mexico throws a party on every street, we're celebrating too — because Juan Gabriel: The Ballad of Alberto just earned Netflix Mexico its first-ever Cannes Lions award. That win belongs to a campaign as big as the man himself. Last year, Netflix brought Juan Gabriel home — one last time. His legendary 1990 Palacio de Bellas Artes concert, remastered and unseen by most, returned to El Zócalo open to everyone. No ticket. No barrier. Just music, memory, and 170,000 fans singing every word under the Mexico City sky. It became the largest live event in Netflix history at a single venue. Because that's what Juan Gabriel always did: he broke barriers. An unknown teenager named Alberto became Mexico's greatest recording artist — and Netflix told that story the only way it deserved to be told. Loudly. Beautifully. Together. Juan Gabriel: Debo, puedo y quiero now available only on Netflix. #CannesLions #JuanGabriel #Netflix #NetflixMexico #Cannes2025

We brought the industry up above the Croisette to watch the match together -- then asked them what LIVE sports really means for brands and fans. Turns out, people have a lot to say. What's a LIVE moment you can't stop talking about? Drop it below 👇

Kids & Family content continues to be one of the most resilient categories on Netflix, and the numbers back it up. In 2025, kids programming accounted for nearly 22% of all viewing on Netflix, with a family-friendly title appearing in the Global Top 10 every single week for nearly four years running. Netflix is creating a space parents can feel good about and doubling down on that momentum. The Sesame Street collection arrived this week and includes 100+ library episodes and new Season 56 content. Gabby's Dollhouse—the No. 4 series on Netflix in the second half of 2025—returns September 14 for Season 14, alongside a new competition show hosted insired by Gabby's world. And Netflix Playground keeps growing its library of ad-free, no-purchase games for kids under 8.

Welcome to the Netflix Fan Club at Cannes Lions International Festival of Creativity. Activations from Bridgerton, Wednesday, Emily in Paris, and KPop Demon Hunters -- plus the LIVE sports moments everyone is talking about the moment it happens. What are you a fan of? Drop it below👇

Exactly one year after we announced our partnership with TF1, now members can watch their favorite TF1+ shows, like Zodiaque, Secret Story, Danse avec les Stars, and major sporting events live on Netflix as part of their subscription.  In an industry first, TF1+ has been completely integrated into Netflix, offering consumers an amazing experience. Said Greg Peters, co-CEO of Netflix: “People have more entertainment choices than ever, so we have to consistently give them the best variety of TV and films in a seamless and personalized way. Our partnership with TF1 brings together two strong, complementary content offerings in a world-class user experience, delivering even more entertainment value for our members in France.” Said Rodolphe Belmer, CEO of the Groupe TF1, highlights that "Netflix subscribers will now get to enjoy the very best of TF1 television like never before — from our news programs and biggest rugby and football matches to beloved shows like Star Academy and Koh-Lanta, and major drama events like Été 36. By combining our programming with the power of Netflix’s recommendations, we will reach new audiences together and open up new opportunities for our advertisers".

Four years ago, writer/director David Fortune made a short film called Us. Today, that spark -- and the feature film it became -- is streaming globally on Netflix. Color Book — Fortune's debut feature — follows a widowed father and his son with Down syndrome on a journey through Metro Atlanta to attend their first baseball game together. Through the Film Independent Amplifier Fellowship (which Netflix supports), Fortune developed the project, secured funding, and won Tribeca's AT&T Untold Stories competition — a $1M prize that brought the film to life. The result: 30+ festival honors and a global Netflix release. Some stories deserve to be told. We're proud this is one of them.