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Creating a unified proposition
Creating a unified proposition
You have thirty seconds to explain your business. Ready? Go! Ok, time’s up.
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Creating a brand to align 3 companies
Creating a brand to align 3 companies
According to Deloitte (2019), 20% of corporate M&As fail to reach their expected revenue due to poor cultural…
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Ben Mott shared thisAt a time when so much is being done remotely or by tech, we must celebrate moments like this when people meet people at places to collaborate. Lovely stuff Richard Windsor and the teams at WWT and FutureKingsBen Mott shared thisRichard Windsor is back on site, this time at WWT Llanelli Canolfan Gwlyptir (Wetland Centre). 🦆 We've been helping WWT bring their brand to life on-site, across 10 nationwide centres. Every centre has its own character, so spending time on site is a vital part of understanding the visitor experience and shaping solutions that feel consistent with the wider brand while celebrating what makes each location unique. Watch this space for our full case study on the project 👀 #BrandActivation #Wayfinding #VisitorExperience #WWT #BehindTheScenes Ben Mott | Karen Pennington | Andy Bing | Jon Kerswell | Alice Bridges | Benjamin Hostler | Tom Crawshaw | Richard Windsor | Kate Pieczenko | Liam Richardson | Dominic Rowe | Zoe Cullington
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Ben Mott shared thisAs the grandson of a Dakota pilot, Flight Lieutenant Charles W Mott of 217 Squadron, who was shot down behind enemy lines and jumped from his plane in a burning parachute, it is an honour to have played our tiny part in helping promote this historic event. I keep his 217 Squadron crest in a frame by my desk. Woe to the Unwary. Aerospace Bristol FutureKings #battleofbritain #spitfire #hurricane #dakota https://lnkd.in/eRk5t2tg
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Ben Mott posted thisAware this might get lost in the "Oh, it's not coming home" noise (!), but for those that have been following our 10 years of FK stories, here is an honest wrap of what running an agency is like... See link in comments for a quite personal story. #agency #branding #personal #founder #agencylife #digital #campaign
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Ben Mott shared thisCareer first - winning an award without entering 😂 Massive thank you to our dear friends at Flight Feather for entering, and an even bigger well done for winning independent agency of the year. More than deserved you're a dream to work with and here's to many more of these in the future. As always, kudos to the team at Heidi what a journey it's been so far.... Lovely stuff FutureKings Alliance of Independent Agencies #branding #clients #agency #mediaBen Mott shared thisThis year's Independent Agency Awards at MAD//FEST will be one we'll remember for a long time. We’re all feeling very proud at Flight Feather! We were delighted to win two awards and receive a highly commended. WINNER of the Independent Agency of the Year £1m Revenue or Under! WINNER of the Freedom Award for Collaboration with our brilliant partners FutureKings and Mr B & Friends for our ‘Answering the Mountain’s Call’ campaign for our amazing client Heidi. HIGHLY COMMENDED for best use of media category for the same campaign. A huge congratulations to all the other winners, and thank you to the Alliance of Independent Agencies for all that you do in championing the incredible independent agency sector.
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Ben Mott shared thisBuilding our digital offer over the last two years has been one of the best decisions we've made, driven by the creative leadership of Benjamin Hostler and the technical genius of Liam Richardson we're doing some really cool stuff....watch this space for a little update to our own website to better reflect the work we do across branding, campaigns and digital...Ben Mott shared thisWe do digital! At FutureKings digital is in our DNA - from UX to UI and design systems all the way to technical build - we got the chops to deliver stand out for your brand. Whether it's websites or apps, brochureware or e-commerce we can help you make it effective and beautiful. #FutureKings #WebDev #UIDesign #UserExperience #AppDesign #CreativeTech Ben Mott | Karen Pennington | Andy Bing| Jon Kerswell | Alice Bridges | Ezra Chambers | Benjamin Hostler | Tom Crawshaw | Richard Windsor | Kate Pieczenko | Liam Richardson | Dominic Rowe | Zoe Cullington
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Ben Mott shared thisBen Mott shared this2025, our tenth, was a year of change. After a couple of years with our friends at Mr B, the time came for us to return to independence. As we did so, Karen joined the board, and we welcomed Andy Bing as our new Chairman. With our new board in place, we began the new era by opening the Amsterdam office, with Alice at the helm. Meanwhile, in Bristol, Ezra Chambers, already a friend, joined us to head up our Activate services, and we moved into DeskLodge | B Corp™, which has given the team the facilities and flexibility to find a perfect balance. We partnered with clients, existing and new, including Heidi, Zeus, Durston Garden Products Ltd, Zopa Bank, Aerospace Bristol, Crest Experiences, Keiser UK, Forestry England, and WWT; organisations doing meaningful and ambitious things. Our passion for water-based activities was taken to the next level, as we transitioned from boats to boards for a surf lesson at The Wave. In no time at all we were popping up and hanging ten. Gnarly 🤙 Overall, it was another year where personal milestones and professional progress went hand in hand, a reminder that FutureKings has always been about its people first. Ben Mott | Karen Pennington | Andy Bing | Jon Kerswell | Alice Bridges | Ezra Chambers | Benjamin Hostler | Tom Crawshaw | Richard Windsor | Kate Pieczenko | Liam Richardson | Dominic Rowe | Zoe Cullington
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Ben Mott reposted thisBen Mott reposted thisIt's obvious the "small garden" trend isn't going anywhere. From urban balconies to compact patio pots, your customers are looking for one thing - guaranteed results. They want to see those hanging baskets and tubs actually flourish and that's where our tried and tested Advanced formula comes in. Durstons Tub & Basket - Up to 150% more blooms than the leading peat based product in independent trials. ✅ 6 Months of Feed: 14 vital nutrients via controlled-release technology. ✅ GroFibre & Boost: Unbeatable root development, better drainage and an organic nutrient kick for vibrant, healthy growth. ✅ Truly Sustainable: A premium, fully peat-free formula in 30% recycled packaging. The "Durstons Difference" is simple: we focus on performance so your customers keep coming back to your store for their next project. It’s consistent, it’s responsible, and it works. Ready to stock the range that makes container gardening look easy? Let’s chat. Contact a member of the sales team or pop a message via https://lnkd.in/e63FavEP #GardenRetail #Horticulture #Sustainability #SmallSpaceGardening #Durstons #PerformanceCompost #Growingmedia
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Ben Mott shared thisLovely stuff from the legend that is Richard WindsorBen Mott shared thisAs designers, we often focus on what to change. But we should always start with what should stay. Some of the biggest and most recognisable brands on the planet focus on evolution, not revolution. And for good reason. An evolving brand recognises that there's value in familiarity, trust, and recognition. Don't take my word for it. The familiarity principle, demonstrated by psychologist Robert Zajonc in the 1960s, showed that participants in his studies consistently responded more positively to familiar stimuli than unfamiliar ones. Put simply, familiarity breeds favourability. (This is also why people lose their shit and then gradually simmer down after big public rebrands) -- Images: FutureKings rebrands for Huboo and Durston Garden Products Ltd
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Ben Mott shared thisAs some of you may (or may not) have noticed, we've been celebrating our 10th birthday with a look back, year by year. Above all, doing so has helped me realise that despite how tough trading conditions are (and always have been) for us agencies, if you stick to your principles, trust your team, and throw in a little bit (a lot) of luck, it's a very special thing that we do. Our guiding principle has always been, and will always be... To do great work, with and for great people, and have fun while we do it. #brand #digital #campaign #agency #team https://lnkd.in/efNrhB6mBen Mott shared this2024 was a brilliant year. You don't always get many of those in the agency world, but with a strong, close-knit team, incredible clients, and a little bit of luck, it’s absolutely possible. We loved collaborating with new clients like We The Curious, Anumana, Hustl, Berkshire Consultancy and Qtac — delivering work shaped by years of experience and a truly collaborative approach. We also continued our proud partnerships with existing clients including Heidi, M&G, Carifit, COGNIKIDS™ and many more. It was also a milestone year for our team. Liam officially became a full-time employee after 9 years of on-and-off freelancing, further strengthening our core group. We also celebrated some team members welcoming new children (Future FutureKings?) into their families, and yet again taking to the open waters for a rowing session in Bath for our summer party! 🚣♂️ Ben Mott | Karen Pennington | Andy Bing | Jon Kerswell | Alice Bridges | Ezra Chambers | Benjamin Hostler | Tom Crawshaw | Richard Windsor | Kate Pieczenko | Liam Richardson | Dominic Rowe | Zoe Cullington
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Ben Mott liked thisBen Mott liked thisCreated without compromise. LØUCO is redefining female wellness by offering something different: scientifically-backed, protein products designed specifically to enrich women’s health at every stage of life. Dr formulated, one scoop contains protein, fibre and targeted supplements. We helped refine the brand strategy, messaging and update the website UX and UI to ready LØUCO for it's next stage of growth. "Of everything FutureKings delivered, what impressed us most was the UX and UI work. The clarity and flow they brought to how customers navigate the site, and the step up in how our product pages are structured were transformative to the experience for anyone shopping with us. We wouldn't hesitate to recommend them." Jo, Co-Founder, LØUCO link to the full case study in the comments below 👇 Ben Mott | Karen Pennington | Andy Bing | Jon Kerswell | Alice Bridges | Benjamin Hostler | Tom Crawshaw | Richard Windsor | Kate Pieczenko | Liam Richardson
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Ben Mott liked thisBen Mott liked thisThe story behind Loqbox from Thomas Eyre may be one of my favourite ever founder stories we have had on the show. Loqbox has also helped one of my brothers make a huge difference to his credit score over the past couple of years, so it is a platform that I massively respect and it was great to get Tom on The Payments Shed Podcast for our latest feature episode, which is out NOW on all your favourite streaming services! Tom takes us inside the story behind Loqbox and the problem the business originally set out to solve. From open banking and alternative data to new approaches to affordability and risk, they explore how much credit infrastructure has evolved, why progress still isn't reaching everyone, and just how difficult it is to change a system built around decades of established thinking. Links in the comments...🫡
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Ben Mott liked thisBen Mott liked thisGet ready... because this October, we are absolutely buzzing to team up with Strava for the first-ever Heidi: Find Your Freedom Challenge - a month-long activity challenge to get the outdoor-loving community moving and prepping for the 26/27 ski season. Strava's community is built on people celebrating movement. Heidi's founding belief is that people are healthier and happier from spending time in the mountains. Bringing the two together just 🚴♀️ makes ⛷️ sense. How it works: between 1-31 October, participants log 6 hours of any activity in the Strava app. Complete it, and you score a Heidi trophy, £100 off your next ski trip, plus the chance to win a £3,000 Heidi ski holiday. Check it out and join the fun here: https://lnkd.in/eGwiBxaZ
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Ben Mott liked thisBen Mott liked thisA new City base for Chetwood Bank at Tower 42! Our new office provides a central location for colleagues and partners as the bank continues to build its capability across structured finance, commercial real estate and wider investment activity. Read more here: https://lnkd.in/eJEuH_CM
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Ben Mott liked thisBen Mott liked thisDid you know there are 4 different types of snoring? 😴 👃 Nasal snoring 👄 Mouth snoring 👅 Tongue snoring 🫁 Throat snoring And knowing where your snoring is coming from matters. Why? Because different types of snoring can have different causes, which means the solution that works for one person might do very little for someone else. That’s why understanding your snoring is a pretty good place to start. Zeus is specifically designed for tongue and throat based snoring, using gentle neuromuscular stimulation to help reduce snoring while you sleep. So... what type of snorer are you? 👀⚡ #Snoring #SleepBetter #ZeusSleep #SleepHealth #BetterSleep #SnoringSolutions
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Ben Mott liked thisBen Mott liked thisCopenhagen here we come! 🙌 I'm looking forward to speaking at Future Product Days tomorrow and Wednesday. Both topics are close to my heart. The first is how to lead yourself, and your team, by knowing and developing your strengths. And how to be mindful of the shadow side of each strength. The second is about making design thinking visible and more inclusive. I've found that making design thinking a shared practice improves strategic decision making, not just in product teams, but your company as a whole. If you are at the conference, hope to meet you there for a coffee and Danish pastry 😋 #designleadership #productdesign #futureproductdays
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Ben Mott liked thisWhat a great day; our first ever Community Day. Our 2025 investee cohort got together for a day of learning, celebration and pitching. We were joined by investors and partners later in the day where each invested company presented their progress!Ben Mott liked thisWhat. A. Day. On Wednesday, we brought our incredible portfolio founders, investors, and close partners together for the first-ever EHE Community Day. Huge energy in the room and a brilliant reminder of why bringing this community together matters. A huge thank you to everyone who joined us and made the first one so memorable. Hopefully, the first of many! Graeme Lawrence Good With Spotlight Pathology emmAI BrowsAble SUBJCT FOTENIX Deltabase NeuWave Technologies MolMart PeppercornAI
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Lee Hill
Good marketing starts with confidence in the proposition. We’ve recently completed a programme of consumer research for SuccessionKeeper, exploring how UK families organise important financial information—and what happens when someone else suddenly needs to find it. The findings revealed a clear gap between feeling prepared and being prepared. While many people believe their affairs are in order, the reality is often a fragmented mix of spreadsheets, paperwork and information held in one person’s memory. The research also gave us valuable direction for developing SuccessionKeeper’s service and offering: • 84% of respondents reacted positively to the concept • 1 in 5 had already experienced the difficulty of untangling a relative’s affairs • Security, privacy and visible proof of trust emerged as essential • Customers want one secure place for wills, documents, wishes and other vital information • Financial advisers, solicitors and banks could play an important role as trusted introducers This work has helped turn assumptions into evidence and given the team greater confidence in where to focus next. The immediate priority is to update the SuccessionKeeper website, sharpening the proposition, explaining the service clearly and putting reassurance at the heart of the experience. See below an initial mock up of this. Once that foundation is in place, the business will be ready to move ahead with focused marketing activity, grounded in a much stronger understanding of its audience. A great example of research doing what it should: reducing uncertainty and creating a clearer path forward. #ConsumerResearch #CustomerInsight #PropositionDevelopment #MarketingStrategy #FinancialWellbeing #SuccessionPlanning
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Mat Finch
Less than a week to go! 🙌🏼 I'm really looking forward to this discussion. But more to hear the experience and perspective of my fellow panel members Amy and Beth. As a creative, I talk a lot about the creative process that got us to the deliverable, whether that's a brand or website build. But in the grand scheme of things, the outcome is only a small part of the project and actually one of the most important elements of any project is relationship management. It's about how you build that trust with a client to win a project, but crucially, how you hold on to that trust over a long period of time through a project's life span. It's a real skill. And one I think many of us have had to learn as we go along. It's certainly one I've developed in silo. That's why I'm really excited to talk about this more openly next week at The Marketing Meetup. See you there!
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Dallas Wiles
▶️ In the exciting and evolving landscape of Out-of-Home, consistent, comparable, and trustworthy data proves the value that OOH campaigns create. ▶️ Playout, overseen by Outsmart OOH and developed by Adwanted UK | B Corp, powers this through the Playout Data Standard, and a collaborative governance model that brings together all corners of the industry. ℹ️ In the latest Playout report, you can learn more about how its unique approach drove innovation, built trust and ensured that the system meets real-world operational needs: https://okt.to/u3o9lB #data #Playout #results
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