Richard Moore is an influencer

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London Area, United Kingdom
124K followers 500+ connections

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About

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
23+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 3x LinkedIn Top Voice and 5x LinkedIn Learning Instructor with courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward.

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Courses by Richard

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Activity

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Experience

  • Founder

    Art of Sell Community

    - Present 2 years 2 months

    London Area, United Kingdom

    Art of Sell is the #1 sales training community designed to help you refine the craft of selling with elegance.

    We bring together entrepreneurs, coaches and consultants to learn from top industry leaders and sales experts who have worked with global brands.

    These already include speakers who have worked with the likes of Accenture, Vogue, Louis Vuitton, Coca-Cola, Amazon, Netflix & more.

    Through exclusive masterclasses, real-time mentorship, and a supportive network…

    Art of Sell is the #1 sales training community designed to help you refine the craft of selling with elegance.

    We bring together entrepreneurs, coaches and consultants to learn from top industry leaders and sales experts who have worked with global brands.

    These already include speakers who have worked with the likes of Accenture, Vogue, Louis Vuitton, Coca-Cola, Amazon, Netflix & more.

    Through exclusive masterclasses, real-time mentorship, and a supportive network, you’ll gain the tools, strategies, and insights needed to drive lasting business success.

    Join a community committed to building meaningful relationships, mastering advanced sales techniques, and achieving sustainable growth with authenticity at the core.

  • Richard Moore

    13 years

    • Founder - LinkedIn Client Accelerator

      Richard Moore

      - Present 13 years

      UK

      I help consultants and coaches get clients on LinkedIn by focusing on the bit most people avoid: conversion and selling.

      ✔But nobody wants to sell or be sold to, right?

      Sure, so a more elegant, aware approach is required and that's what my LinkedIn Client Accelerator achieves. My students are leveraging this platform and my "Doctor Method" to attracting, warming, pivoting and closing premium clients through understanding the behaviour and psychology behind effective conversions.…

      I help consultants and coaches get clients on LinkedIn by focusing on the bit most people avoid: conversion and selling.

      ✔But nobody wants to sell or be sold to, right?

      Sure, so a more elegant, aware approach is required and that's what my LinkedIn Client Accelerator achieves. My students are leveraging this platform and my "Doctor Method" to attracting, warming, pivoting and closing premium clients through understanding the behaviour and psychology behind effective conversions.

      ⏩We look at content, distribution, networking and optimization but where we really light up is in the focus on closing your clients.

      The program includes weekly calls with me where I coach technique, and an eight module course that goes deep into the art of conversion. Importantly, this avoids the methods that don't generate results:

      - No mass DMs going out, every day
      - No ineffective automation
      - No salesy templates that never convert

      The real wins are in the understanding of WHY someone would want to step forward and learning how to apply that to your actions on LinkedIn.

      Send me a DM and I'll share more on the programme.

      Want more? In addition to the Accelerator, I lecture at many major universities on this topic as well as speak at events on monetizing your offering on the platform.

      And, with my 17+ years of experience in the sales space, I am retained by many startups, through to 9-figure businesses to training their leadership BD, marketing and sales teams on effective engagement and conversion. Send me a message to learn more.

    • Lecturer

      Richard Moore

      - Present 9 years 9 months

      Greater London, England, United Kingdom

      I've lectured, presented, keynoted and run workshops on sales, effective communication through LinkedIn, careers and business positioning at many institutions and events including:

      ▶Warwick Business School
      ▶University of Edinburgh
      ▶University of Oxford
      ▶Pearson Business School
      ▶University of Warwick
      ▶EBS Business School
      ▶Barreira Art+Design College
      ▶University of Nottingham
      ▶Digital Design Days
      and many more.

      If you would like me to speak at your…

      I've lectured, presented, keynoted and run workshops on sales, effective communication through LinkedIn, careers and business positioning at many institutions and events including:

      ▶Warwick Business School
      ▶University of Edinburgh
      ▶University of Oxford
      ▶Pearson Business School
      ▶University of Warwick
      ▶EBS Business School
      ▶Barreira Art+Design College
      ▶University of Nottingham
      ▶Digital Design Days
      and many more.

      If you would like me to speak at your university / event / business / society / charity, please email richard@therichardmoore.com or drop a message here on LinkedIn.

  • LinkedIn

    4 years 10 months

    • LinkedIn Learning Instructor

      LinkedIn

      - Present 2 years

      5 x LinkedIn Learning courses on sales, persuasion, communication and interaction.
      Please see links below for access

    • Creator Management Programme

      LinkedIn

      - Present 4 years 10 months

      Selected to participate in LinkedIn's new Creator Management Programme.

      I'm looking forward to beta testing new features and working closely with the UK creator management team.

  • Head of Growth

    Entrepreneur Business Live

    - Present 8 years 6 months

    London, United Kingdom

    Our thrust is to bring driven business owners, digital marketers, content creation heroes and influencers to collaborate, inspire, assist and learn in an events-driven community.

    This takes place in live, monthly events. With world-class speakers, powerful networking and a focus on building community.

    In addition, these events have "charity partners" that we work with each month, to ensure the money generated goes to helping others get a meaningful education.

  • Guest Coach

    The Futur™

    - 1 year 1 month

    I am a regular guest coach in The Futur Pro and Accelerator groups

  • Lead - Training and Development

    GlobalData Plc

    - 4 years 3 months

    London

    Responsible for construction and delivery of the training and L&D programme for the NRI and Kable new business acquisition teams at Progressive Digital Media.

    I coach staff from entry-level graduate to advanced senior sales in technical, soft and product-focused skills. I also work with their managers to mentor and develop their leadership.

    15 years in management in a variety of sales-related roles: new business, account management, advertising, marketing, recruitment, executive…

    Responsible for construction and delivery of the training and L&D programme for the NRI and Kable new business acquisition teams at Progressive Digital Media.

    I coach staff from entry-level graduate to advanced senior sales in technical, soft and product-focused skills. I also work with their managers to mentor and develop their leadership.

    15 years in management in a variety of sales-related roles: new business, account management, advertising, marketing, recruitment, executive search.

  • Programme Lead - Moore Fitness Coaching School

    Moore Fitness Ltd

    - 5 years 5 months

    UK

    Programme lead for the Moore Fitness Coaching School - franchising the Moore Fitness Sports Club model to coaches and instructors of businesses from dance to boxing.

    Personally developed and executed the successful Moore Fitness Sports Club model with the following clubs in Essex:
    > Lil' Warriors - Taekwon-do for 3-6 year olds
    > SuperSimpleYoga
    > Junior Taekwon-do
    > Pump, Ladies-Only Taekwon-do / Cardio club

  • Instructor

    De Silva Taekwon-do Ltd.

    - 14 years

    Colchester, United Kingdom

    Chief instructor for De Silva Taekwondo Association's prescence in Colchester. Complete P&L, business development, marketing, management and training programme construction for both North and South Academies.

    Continual delivery of successful funding, grant and marketing initiatives to increase the footprint of the brand, both online and with other media.

    Founded Pump, Ladies-Only Taekwon-do and assisted in developing Lil' Warriors, Junior Warriors and our other brands.

    The…

    Chief instructor for De Silva Taekwondo Association's prescence in Colchester. Complete P&L, business development, marketing, management and training programme construction for both North and South Academies.

    Continual delivery of successful funding, grant and marketing initiatives to increase the footprint of the brand, both online and with other media.

    Founded Pump, Ladies-Only Taekwon-do and assisted in developing Lil' Warriors, Junior Warriors and our other brands.

    The association is now growing at a serious rate, with more new classes and locations opening up in the near future. Please visit www.desilvatkd.com for more information.

  • Founder

    EightStepStartup Course

    - 3 years 9 months

    UK

    EightStepStartup is a course designed specifically to take startup businesses with zero experience and move them rapidly to massive results using lessons learned by a powerful list of sources.

    Richard Moore has distilled insight from interviews he has personally conducted with deans / heads of business schools (including LBS, Warwick, Harvard, Wharton and Yale), authors of best-selling business books and board members from global Fortune businesses, including Amazon, Google, Tesco, GE…

    EightStepStartup is a course designed specifically to take startup businesses with zero experience and move them rapidly to massive results using lessons learned by a powerful list of sources.

    Richard Moore has distilled insight from interviews he has personally conducted with deans / heads of business schools (including LBS, Warwick, Harvard, Wharton and Yale), authors of best-selling business books and board members from global Fortune businesses, including Amazon, Google, Tesco, GE and BT. He has combined it with his own success driving businesses of others and four of his own over the past 15 years.

    Drawing from the world's best when delivering coaching advice means EightStepStartup is fully equipped to deliver massive, measurable results from a multitude of world-class counsellors. Their advice and guidance give huge authority to the EightStepStartup course, allowing it to cover fundamental themes from product development to selling and from cashflow to scaling or franchising a business.

  • Operations Manager (Consultant Role)

    Concilium Search

    - 7 months

    London Area, United Kingdom

    Concilium Search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

    Concilium Search operates internationally and focuses in senior to mid management appointments, Concilium Search specialises in core industry sectors and works with a number of blue-chip organisations. Our…

    Concilium Search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

    Concilium Search operates internationally and focuses in senior to mid management appointments, Concilium Search specialises in core industry sectors and works with a number of blue-chip organisations. Our teams cover verticals such as Mining, Energy, Life Sciences, IT and Finance.

    We provide a bespoke recruitment solution by adopting a results orientated approach for each client and candidate to ensure that all recruitment and career requirements have been met.

  • Burns Carlton

    4 years

    • Ops Director (Consultant role)

      Burns Carlton

      - 1 year

      London Area, United Kingdom

      Burns Carlton Executive search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

      Burns Carlton operates internationally and focuses in senior to mid management appointments, Burns Carlton executive search specialises in core industry sectors and works with a number of…

      Burns Carlton Executive search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

      Burns Carlton operates internationally and focuses in senior to mid management appointments, Burns Carlton executive search specialises in core industry sectors and works with a number of blue-chip organisations. Our teams cover verticals such as Mining, Oil and Gas, Pharmaceuticals, IT and Finance.

      We provide a bespoke recruitment solution by adopting a results orientated approach for each client and candidate to ensure that all recruitment and career requirements have been met.

    • Global Head of Contracting

      Burns Carlton

      - 3 years

      London Area, United Kingdom

      Burns Carlton Executive search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

      Burns Carlton operates internationally and focuses in senior to mid management appointments, Burns Carlton executive search specialises in core industry sectors and works with a number of…

      Burns Carlton Executive search is a leader in executive recruitment. Our team of industry specialist consultants and in-house researchers are adept in executive recruitment. Each consultant is supported by a team of industry specialist researchers who have the expertise in identifying top talent.

      Burns Carlton operates internationally and focuses in senior to mid management appointments, Burns Carlton executive search specialises in core industry sectors and works with a number of blue-chip organisations. Our teams cover verticals such as Mining, Oil and Gas, Pharmaceuticals, IT and Finance.

      We provide a bespoke recruitment solution by adopting a results orientated approach for each client and candidate to ensure that all recruitment and career requirements have been met.

  • Sales Manager

    NRI Digital

    - 2 years

     New business acquisition targeting blue-chip organisations using all media platforms available in the group for bespoke client packages. Championing new product launches including interactive online magazine. Generation of sales across military, energy, oil and gas and life sciences sectors.
    Key achievements:
     Accounts won with multinational blue-chips including Siemens, 3M, Panasonic, Statoil, Vodafone and Deloitte
     Constructed large packages through a consultative approach – an…

     New business acquisition targeting blue-chip organisations using all media platforms available in the group for bespoke client packages. Championing new product launches including interactive online magazine. Generation of sales across military, energy, oil and gas and life sciences sectors.
    Key achievements:
     Accounts won with multinational blue-chips including Siemens, 3M, Panasonic, Statoil, Vodafone and Deloitte
     Constructed large packages through a consultative approach – an unprecedented role for the division
     Simultaneously delivering revenue across multiple platforms and sectors
     Permanently in the top five revenue generators in the company responsible for c.£200k pa revenues

  • SPG Media

    5 years 10 months

    • Head of Delegate Sales

      SPG Media

      - 9 months

       Delivery of a new virtual conference product from concept stage to revenue generation. Role included product development, managing the marketing campaign and building a new sales team. Detailed reporting, troubleshooting and forecasting on figures required weekly in a presentation to the sales director, general manager and managing director.
      Key achievements:
       Rapid deployment of new sales team inside six weeks working in IT, pharmaceutical and hospitality sectors
       Simultaneously…

       Delivery of a new virtual conference product from concept stage to revenue generation. Role included product development, managing the marketing campaign and building a new sales team. Detailed reporting, troubleshooting and forecasting on figures required weekly in a presentation to the sales director, general manager and managing director.
      Key achievements:
       Rapid deployment of new sales team inside six weeks working in IT, pharmaceutical and hospitality sectors
       Simultaneously led company-wide sales, marketing, production and team management functions for the product
       Successfully conveyed new product concept to large clients including Accenture and Motorola, resulting in buy-in to the conferences as event sponsors


       Leadership of a team of delegate sales executives selling intellectually-driven business conferences. Role heavily focused on understanding how to find attendees through LinkedIn, Xing and Google search. Increased sales across telecommunication, travel, pharmaceutical, petrochemical and energy markets.
      Key achievements:
       Delivered over £¼m revenue in first full quarter (average was £100k prior to my appointment). A new business record for company.
       Positive revenue growth every quarter.
       Considerably improved staff retention by restructuring the existing team and careful recruitment.
       Successfully introduced new tools such as the use of social media for the team to prospect for business leads, resulting in an upturn in weekly yield per head.

    • E-Media Sales Manager

      SPG Media

      - 3 years 5 months

       Manager of a new team of new business acquisition executives. Role began with roll-out of six new B2B marketing portals to expand the online business into hospitality, business and finance, medical devices and packaging.
      Key achievements:
       Successfully developed team members into sub- sales- and account-management roles
       Assigned established products in chemicals, pharmaceuticals, food processing, utilities and petrochemicals sectors after success with new sites
       Rapid growth…

       Manager of a new team of new business acquisition executives. Role began with roll-out of six new B2B marketing portals to expand the online business into hospitality, business and finance, medical devices and packaging.
      Key achievements:
       Successfully developed team members into sub- sales- and account-management roles
       Assigned established products in chemicals, pharmaceuticals, food processing, utilities and petrochemicals sectors after success with new sites
       Rapid growth of team using coaching style of teaching sales role to new starters
       Sales growth quarter on quarter
       Considerable level of staff retention through regular performance management, compared to company average

    • E-Media Sales - New Business Acquisition

      SPG Media

      - 1 year 8 months

       Generation of revenue on B2B portals in transport, travel and aviation. Role required cold calling and confident face-to-face selling to C-level positions. Experience in account management, compliance, data handling and use of CRM software for this role. Prospected and researched own leads as well as exceptional track record in converting incoming enquiries to sales
      Key achievements:
       Consistently within top five revenue generators each quarter
       Consistently quarterly hit sales…

       Generation of revenue on B2B portals in transport, travel and aviation. Role required cold calling and confident face-to-face selling to C-level positions. Experience in account management, compliance, data handling and use of CRM software for this role. Prospected and researched own leads as well as exceptional track record in converting incoming enquiries to sales
      Key achievements:
       Consistently within top five revenue generators each quarter
       Consistently quarterly hit sales targets to grow products I was assigned
       Notable contract wins include IBM, Siemens, Nokia, IATA and Sony as well as SMEs and small start-ups

Education

  • University of Warwick

    MA History

    -

    Activities and Societies: Head of Post Graduate Student Representation for social sciences Founded Post-grad History five-a-side football team

    MA in History

  • The University of Northampton

    BA (Hons) 2.1 History

    -

    Activities and Societies: Social Sciences School Academic Board (SSSAB) Student Representative - represented Social Sciences for audits as well as at the 'senate', overseeing university operations Editor - University Entertainment Newspaper - covering events, music, film, books, reviews, and managing a team of budding journalists! Founder, History Society Subject representative - Undergraduate History

    BA (Hons) in History

Skills

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