Start selling with Amazon
Get 10% back on your first
$70,000 CAD in branded sales
$70,000 CAD in branded sales
Get started with $70,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $70,000 in branded sales, then 5% back through your first year until you reach $1,350,000 CAD
Up to $1250 CAD credit to create Sponsored Products ads
Why create an Amazon selling account?
There are endless reasons to sell with Amazon. Here are just a few.
They’re here, introduce yourself
Amazon ships to customers in more than 100 countries and regions. Become a seller on Amazon and reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts.
Unrivaled scale, no cap
As an Amazon Seller, build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go?
Your brand experienced
Protect and build your brand with a customized Amazon storefront. Set up your Amazon store using tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content to set your store apart.
“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”
Yulee Harris
Founder & Chief Executive Officer
“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”
Abby Gnanendran
Chief Executive Officer
33 million
Expected ecommerce users by 2029
+69%
Of population buying online in 2024
$2,610
Average spend per customer in 20242
Amazon selling tools and programs
Already registered with Amazon? Start accessing tools and programs that can fuel the growth of your business.
Connect with more customers
Amazon Brand Registry
Start your brand’s Amazon journey by enrolling in Amazon Brand Registry for free. After enrolling your brand, you become eligible to activate a suite of brand-building tools and protection benefits.
Amazon Ads
Boost visibility for your products and brand with a free digital storefront, cost-per-click ads, and other high-impact advertising tools.
Amazon Business
Use a suite of features and tools that can help you connect with business-to-business (B2B) customers. Optimize your B2B selection and pricing, differentiate your business, and tailor delivery for B2B customers.
Simplify shipping and fulfillment
Fulfillment by Amazon (FBA)
Send products to Amazon’s global network of fulfillment centers. When a customer makes a purchase, we’ll pick, pack, and ship their order while handling returns and customer services.
Multi-Channel Fulfillment (MCF)
Have Amazon fulfill customer orders for purchases made on your own website or through another sales channel.
Global Selling
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide
Explore other tools and programs
Estimate your Amazon Revenue
Provide your product details and fulfilment costs and see real-time cost comparisons between different fulfilment methods.
All Programs
After you create your selling account, mix and match these add-on options to grow sales and reach even more customers. Explore our seller tools for more resources to run your Amazon business.
Amazon Handmade
Sell handcrafted goods online — Join our Makers-only community on Amazon and sell your handcrafted goods online.
Strategic Account Services
Take your business to the next level with the help of an experienced account manager with Strategic Account Services.
Seller University
Get step-by-step instructions for listing, pricing, fulfilling, and advertising with Amazon. Watch videos, review articles, and use infographics to optimize your selling.
Not a seller yet?
Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
1Based on 2022 Amazon Canada Impact Report
2Statistica, April 2024
**A Professional selling account is $29.99/month CAD + selling fees.
2Statistica, April 2024
**A Professional selling account is $29.99/month CAD + selling fees.