Apple services

Apple posted yet another round of astonishing numbers when it revealed its latest quarterly earnings Thursday. Many of the numbers are so massive as to be practically inconceivable, but they provide a fascinating insight into the size — and the unbridled success — of Apple’s business.

In what will be his last earnings call, outgoing Apple CEO Tim Cook said the impressive numbers flow naturally from following Apple’s core values.

“Throughout all of it, we will remain guided by our North Star, building the best products and services to enable people to do magical things,” Cook said during Thursday’s call. “It’s a special privilege to be part of people’s lives in lasting and meaningful ways, helping them to create, connect, and experience the world around them.”

And it doesn’t hurt if you can generate enormous amounts of money as a result. Take a look at these Apple stats.

Apple Music just became a bit pricier. Apple raised the streaming service’s monthly rate across all subscription tiers on Friday, citing the increasing cost of licensing artists’ music.

The company also jacked up the price of most Apple One bundles, which package Apple Music with subscriptions to other Apple services.

July 1, 2012: Apple shuts down MobileMe, its subscription-based suite of online services and software offering push email, chat, data storage, a photo gallery and other features.

After letting the service limp along for four years, Apple finally decides to pull the plug, pushing users to switch to iCloud. The company gives MobileMe users until the end of July to remove their data from the service.

June 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties. Part messaging service and part news aggregator, the early internet service gives customers access to email, a bulletin board, and software downloads and support.

Apple envisions eWorld, which runs on Macs and Apple IIGS computers, competing with heavy hitters like AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.

March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.

Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.

“I am proud to say that we just had a quarter for the record books,” Apple CEO Tim Cook said during Thursday’s earnings call, before rattling off numbers that surprised Wall Street analysts — in a good way.
The highly successful quarter was also one for the stat geeks. Apple racked up several all-time highs during the quarter (technically Apple’s Q1 2026). From overall revenue (a new all-time high!) to customer satisfaction ratings (through the roof!), the numbers Apple put up during the 2026 holiday quarter will blow your mind.

Apple Music and Apple TV just had their biggest month ever. That strong streaming performance added to a banner year for the collection of products that go under the heading of Apple services.

“2025 was a record-breaking year for Apple Services, marked by remarkable growth, global expansion, and continuous innovation,” said Eddy Cue, Apple’s senior vice president of services, in a press release Monday.

October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content in the cloud and push it to their various devices.

iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

An Apple each day becomes your doctor someday. That’s the rumor anyway: Apple is reportedly prepping a Health+ service for launch in 2026 that will use AI to dispense advice on nutrition, exercise and more.

Whether the service will someday give out medical diagnoses remains a much murkier question.

September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.

Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.

As Apple TV+’s subscriber base continues to grow and the streamer enjoys lots of attention on Friday’s Severance season 2 finale, a new report Thursday suggests the streaming service remains a financial loser for the iPhone giant — to the tune of $1 billion in losses annually. And yet it should come as no surprise Apple TV+ bleeds money.

A fat billion a year in the red sounds bad, but it’s pretty much in line with the plan for losses of up to $20 billion over a decade for the still-nascent streaming service.

Market analysts expect Apple to reach a new milestone in 2024, with global revenues exceeding $400 billion for the first time, according to a new report Wednesday. It anticipates growth in Apple’s hardware and services businesses to drive that record-breaking revenue growth.

Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.

“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.

Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.

Apple Card Savings launched Monday, allowing money earned from Apple Card’s cash-back program to go into a high-yield savings account. And it is high-yield — at 4.15%, the annual rate is about 10 times higher than the national average.

There are no fees for the new financial service, and users can bring in their own cash from other banks that offer lower interest rates.

In order to be approved for Apple Pay Later, the company’s own buy now, pay later service, individuals will need to be loyal Apple customers. The service has strict hoops you need to jump through: Apple will check your spending at Apple Stores, purchases and subscriptions on the App Store, Apple Cash payments, Apple Pay history and more.

Even if you work for Apple, you may only be approved for a $1,000 loan. The feature continues to undergo internal testing after being delayed since September, according to Bloomberg.

Apple continues working on its long-rumored iPhone hardware subscription service despite hitting several roadblocks. The service was first rumored to launch in late 2022.

With a subscription service, Apple will allow customers to get the latest iPhone by paying a monthly fee. This would save them from shelling out the total device cost upfront.

Apple Pay Later reportedly has entered beta testing among Apple’s retail store employees, signaling that the “buy now, pay later” service is nearing public release.

The move comes months after Apple announced the financing option at its Worldwide Developers Conference last June.

Although Apple’s December 2022 quarter was something of a disappointment, thanks to declines in revenue and profits, company executives accentuated the positives whenever possible during an earnings call with investors on Thursday.

Here are some upbeat developments coming out of Apple’s Q1 2023 financial results, including a significant milestone in active users and a big jump in iPad revenue.

Apple plans to raise the prices of some of its subscription services by $1 to $3 each, reports indicated Monday. The services include Apple TV+, Apple Music price increase and the Apple One subscription bundle.

Users should see the price increases, listed below, with their next subscription renewal.

Update: About two hours after various Apple services experienced widespread problems Monday, the company reported that things should be back online.

It’s not just you: Many Apple services are offline Monday. The outage affects 23 of Apple services, including many high-profile ones that users depend upon. The list of Apple services disrupted includes the App Store, iCloud, Apple Maps and Apple Music.

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Some Apple News+ subscribers are reportedly unhappy that they see so many ads — and are blocked from accessing certain publishers — despite paying a monthly fee for supposedly unlimited access to magazines and newspapers included in the service.

Many users say they already canceled their subscriptions, with some criticizing Apple for not paying publishers enough to remove ads.

Apple launched a new service aimed at small businesses Wednesday. Now in beta, Apple Business Essentials bundles device management, Apple support and iCloud storage into flexible subscription plans for companies with up to 500 employees.

Cupertino also unveiled an app for the service that enables employees to install apps for work and request support.

Apple’s entrance into comprehensive small business tech services by subscription could spell trouble for companies already in the space, such as Jamf and Hexnode.

Apple made a record $20.6 billion in profits last quarter but is getting punished because $83.4 billion in revenue didn’t meet Wall Street analysts’ expectations. Turns out even the Cupertino juggernaut is not immune to supply chain problems — $6 billion worth of them.

Here’s the bad news — and the good — from Apple’s September 2021 earnings report and a Q&A session with analysts afterward.