Join us Oct. 15-17 in Phoenix to connect with top media buyers
DIGIDAY+ MEMBER EXCLUSIVES
Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors.
Media
The rise of the creator conglomerate
As creators like Dhar Mann and MrBeast reach new heights in terms of both following and investor interest, today’s creator media companies are evolving into something much larger. They’re rapidly expanding into new business units beyond content production — and hiring experienced executives to lead the charge.
A day in the life of Stephanie Wu: How Eater’s EIC uses Slack reminders, a color-coded calendar and Google Docs to stay atop her to-do list
Wu joined the Digiday Podcast for the latest installment of the show’s “Day in the Life” series, in which members of the media and marketing industries share their systems and tips for getting through the average work day.
Watch every session from the Digiday Publishing Summit, Fall 2025
Full video recordings of every session from the latest Digiday Publishing Summit are available exclusively for Digiday+ members.
Marketing
How EY’s Simon Brown is preparing the global company for the agentic AI revolution
EY’s global learning and development leader, has spent nearly 2 years helping the firm’s 400,000 employees prepare for an AI-driven future.
Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies
Digiday+ Research examined which commerce channels are dominating brands’ and retailers’ holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.
’The red line keeps moving’: Advertising creatives have lost the AI ick
As new Kantar study suggests audiences treat AI ads much the same as regular spots, agency creatives are pushing past previous lines in the sand between advertising craft and technology.
Future of TV
Future of TV Briefing: Is Meta’s Vibes the future of TikTok?
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.
Nexxen and Hisense open up smart TV programmatic floodgates
Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business.
Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.
Media Buying
Why Horizon and Havas are joining forces
Horizon and Havas have formed a media joint venture in order to chase larger clients. Together, they hope to exploit market disruption.
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.
Everything you need to know about the closing stages of Google’s ad tech antitrust trial
How the DOJ and Google will argue their cases in the remedies phase in a battle that could result in a forced sell-off.
Annual research reports
Podcasts
Research
The tech giant introduced numerous new Webex features and a sweeping vision for the future of work at WebexOne 2025, one that goes far beyond video calls and chats
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TechnologyWTF Is Job Hugging?
The tech giant introduced numerous new Webex features and a sweeping vision for the future of work at WebexOne 2025, one that goes far beyond video calls and chats
At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. “The majority of the business is certainly short video, but an increasing amount is live.” And it’s lucrative.
At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. “The majority of the business is certainly short video, but an increasing amount is live.” And it’s lucrative.
This week’s podcast features analyses of the rollout of ChatGPT’s Instant Checkout feature and Walmart’s move to remove dyes and additives from private-label food products. Plus, an interview with Cakes Body co-founders about their corporate culture.
This week’s podcast features analyses of the rollout of ChatGPT’s Instant Checkout feature and Walmart’s move to remove dyes and additives from private-label food products. Plus, an interview with Cakes Body co-founders about their corporate culture.