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Branding

31 results

Source material: i-D Magazine’s editor in chief is not afraid of visual chaos
August 28, 2026
By Figma
Thom Bettridge on which magazines have shaped his taste—and what design rule he breaks the most.
Maker Stories
Profiles & interviews
Branding
Culture
Digital tools, human expression: The visual identity behind Config 2026
July 27, 2026
By Matt Alagiah
Here’s how Figma’s Brand Studio designed a conference that captured the very human ways we remix and reinvent when working with AI tools.
Inside Figma
Config
Branding
Behind the scenes
Design
Speaking the language of color
June 17, 2026
By Jenny Xie
The Pantone Color Institute explains how brands can use color to shape meaning and drive trends.
Maker Stories
Branding
Culture
Config
A new chapter: Friends of Figma’s brand refresh tells the story of a global community
May 19, 2026
By Jordan Scott
From São Paulo to Seoul, Friends of Figma chapters around the world are distinct, vibrant, and locally rooted. Our new brand gives them a more authentic way to express themselves.
Inside Figma
Behind the scenes
Branding
Culture
Three new features to help build brand momentum with Figma Buzz
October 23, 2025
By Jasmine Stoy
With marketing templates that are now connected to your design system, plugins that pull in your favorite apps, and video trimming in Figma Buzz, we’re giving designers and marketers new tools to create branded assets that speak volumes.
Inside Figma
Figma Buzz
Product updates
News
Marketing
Branding
The branding for Intercom’s AI summit looks like an alien superbloom
September 19, 2025
By Jenny Xie
For the customer service and AI event Pioneer, Intercom’s designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.
Maker Stories
Branding
Marketing
Case study
Design systems
Motion
Collaboration
Design
The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback
September 9, 2025
By Jenny Xie
Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.
Maker Stories
Marketing
Branding
Design
Case study
Culture
Why is corpcore suddenly such a thing?
September 4, 2025
By Darius Rafieyan
From vintage Apple tees fetching hundreds on Grailed to Supreme-level lines at tech conferences, it seems like software swag has upped its swag factor. Here’s why wearing your app on your sleeve has gone from cringeworthy to cool.
Insights
Culture
Branding
8 tips for designers building branded templates in Figma Buzz
August 12, 2025
By Mallory Dean
To create self-serve templates that bend—but don’t break—brand designers need to consider work through a marketing lens. Here’s how to set up editing guardrails and design layouts that flex and scale.
Working Well
Figma Buzz
Tips & inspiration
Branding
Marketing
Design
In good company: How retailers use Figma to elevate e-commerce
July 11, 2025
By Diana Budds
Brands like Nuuly, Ruggable, and GitHub are designing multidimensional experiences that build customer trust, serve employee needs, and uphold core values.
Maker Stories
Design
Design systems
UI/UX
Branding
How we shaped the visual identity for Config 2025
July 3, 2025
By Matt Alagiah
From giant inflatable glyphs to welcoming soundscapes, Figma’s Brand Studio designed an immersive conference that celebrated the spirit of makership at every turn.
Inside Figma
Branding
Design
Motion
Config
Behind the scenes
Events
In good company: How agencies are transforming client collaboration
June 24, 2025
By Diana Budds
To take creativity to new heights, agencies and freelancers are breaking down traditional boundaries and using tools like Figma to partner with their clients every step of the way.
Maker Stories
Design
Branding
Collaboration
Design systems
UI/UX