Coterie, the brand best known for its soft diapers that are free from many common irritants, just launched a new baby skincare line with a trio of gentle products for littles. The collection includes a head and body wash, a lightweight moisturizer and a protective barrier cream—all formulated to help prevent issues for sensitive and eczema-prone baby skin. All three products carry the National Eczema Association’s Seal of Acceptance and are vegan and petroleum free.

“The inspiration was to create highly effective, ultra-clean skincare formulations with the same high safety standards that families trust us to uphold,” says Coterie CEO Jess Jacobs. Backed by over two years of research and development, the brand’s skincare line reflects the same attention to quality and detail that made their diapers our top pick for newborns.

Forbes Vetted baby and kids deputy editor, Rose Gordon Sala, had the opportunity to preview the line and found that the Coterie Bun Balm nixed an eczema spot on her child in record time. The new line includes three products: First Wash, Soft Cream and Bun Balm. You can purchase each item individually directly from Coterie, subscribe for regular deliveries or opt for a bundle—either The Skin Essentials full-size set or The Minis travel-size trio. Here’s a closer look at each item in the line and what they’re designed to do.

Baby's First Skin And Hair Cleanser

Coterie First Wash

True to its name, First Wash is a gentle first hair and body cleanser for babies. It’s tear-free and developed to keep a baby’s natural skin barrier intact, which can help prevent pathogens from entering the body and aids in temperature regulation. 

A Gentle Moisturizer

Coterie Soft Cream

The Soft Cream is a lightweight moisturizer that hydrates your baby’s skin while keeping their skin microbiome intact. Many parents like to incorporate gentle infant massage into their bedtime routine, and this lightweight cream can be a great addition to that nighttime ritual. 

This Balm Creates A Protective Layer On Baby's Skin

Coterie Bun Balm

Engineered to keep skin nourished and soft while also serving as a protective barrier, Coterie’s Bun Balm is made without petrolatum and zinc oxide—common ingredients in diaper rash creams. “Zinc absorbs moisture very well, but for daily use,
it can potentially over-dry skin. Coterie’s Bun Balm is zinc-free for daily diaper changes, even for sensitive skin,” says Jacobs. The balm melts into the skin and can be used all over for dry skin, not just in the diaper area. 

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Coterie’s Take On Baby Skincare

“Historically, babies’ skin issues have been treated reactively. We wanted to flip that and formulate a skincare routine centered around prevention,” says Jacobs. Pediatrician Dr. Mona Amin, founder of PedsDocTalk and a member of Coterie’s Council, explains that the line was tested before and after use to ensure that it doesn’t disrupt the good bacteria on babies’ skin.

“What excites me most is that this line doesn’t just promise to be gentle, it proves it supports babies’ skin at the biological level. By showing that these products preserve the skin’s microbiome—the community of good bacteria that keep the barrier strong—Coterie is doing something most baby skincare brands don’t even measure," says Amin.

The new skincare line is currently available exclusively at Coterie.