Social Media
Why FIFA Locks Down Content While Coachella Lets Creators Run Wild
Contributor
The FIFA World Cup drew over 20 billion video views across FIFA’s platforms, but it has yet to dominate social feeds Coachella and other major events.
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‘Spider-Man: Brand New Day’ Slings Record Brand Deals. The Brands On Screen Tell The Real Story.
'Spider-Man: Brand New Day' set a $309 million promotional campaign record. But the brands that paid to appear on screen tell the real story about advertising's future.
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When Outsourcing Social Media Is The Right Move For Startups
Every startup founder thinks they can handle social media. Yet, outsourcing social media has become one of the most debated strategic calls for early-stage businesses.
Senior Contributor
LinkedIn Adds New Feature To Flag AI Slop
LinkedIn rolled out a new feature letting users flag any post that "Seems like AI slop." Chief product officer Hari Srinivasan says it will feed the platform's models.
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Contributor
The LinkedIn Link Penalty Cutting Your Reach By 60%
LinkedIn cuts your reach by around 60% when you post a link. Five ways to share links and keep your reach in 2026.
ByJodie Cook,
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The Negotiation Mistake Driving Higher Influencer Rates
Here's why influencer rates are artificially high.
ByChris Ryan,
Contributor
Paramount’s Paused Merger Doesn’t Ease Creators’ Fears–But The ‘Obsession’ And ‘Backrooms’ Story Should
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after 'Obsession' and 'Backrooms,' they have more ownership.
Contributor
3 Influencer Marketing Conferences Talent Managers Should Attend
Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.
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Contributor
5 LinkedIn Content Moves LinkedIn Started Punishing In 2026
LinkedIn changed what it punishes in 2026. Here are the five moves killing your reach right now, and what to do instead.
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Senior Contributor
YouTuber Gossip Goblin Will Debut AI Film ‘Gods Don’t Give Gifts’ In U.S. Theaters
YouTube creator Gossip Goblin brings AI-assisted feature "Gods Don’t Give Gifts" to U.S. theaters, testing whether online fandom can drive box office.
ByMaureen Kerr,
Contributor
Amelia Dimoldenberg’s Formula 1 Collaboration Returns To YouTube For Season 2
Amelia Dimoldenberg expands her YouTube empire with the return of her Formula 1 collaboration 'Passenger Princess' as YouTube becomes a home for premium entertainment.
Contributor