Let the holiday shopping season commence: Amazon just released its 2025 “Toys We Love” list highlighting toy trends and anticipated top sellers for the 2025 holiday season. The list features nearly 150 picks from beloved brands including Lego, Melissa & Doug, Disney and more—including new releases, tried-and-true favorites and gifts for babies and kids of all ages.
As gifting season begins, Amazon revealed their picks for the most popular toys of 2025.
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As a baby and kids writer and mom of three, I’d say the online retailer has hit the nail on the head. When I first glanced at the list, I noticed multiple toys my kids have been asking for, including the Hot Wheels Ultimate Dual Dragon Transporter and Scruffaluvs. To help you sort through the picks, I compiled a list of some of my favorites from Amazon’s “Toys We Love” list below. You can also sort and filter through the list by age, category and price.
If you’re in the market for even more toy recommendations, Walmart recently also released their 2025 “Top Toys” List. As expected, there’s quite a lot of overlap between the two lists and I included a few of Walmart’s top picks as well. You can also check out our various gift guides include the best gifts for everyone from 2-year-olds to 7-year-olds and even teenage girls.
Kids will love watching this dinosaur hatch from its egg and grow from baby to full-grown beast. Mine have had a blast training it, playing with it and especially feeding it the pretend steak it comes with.
A Decoration They Can Play With
MOST POPULAR
Amazon
Petit Collage: Christmas Treehouse Wooden Play Set
Petit Collage makes high-quality wooden toys, and this Christmas-themed toddler toy may look like an adorable holiday decoration, but little ones can actually play with it. As an added bonus you can pull it out to display year after year long after they’ve outgrown the interactive toy.
Encourage Messy Play
Amazon
Hape Outdoor Kitchen
Kids need outdoor spaces that allow them to explore and get messy. This mud kitchen comes with a pot, bowls, flower pots, a sink, a water tank and more. It’s best for ages 3 and up and is sure to encourage some major sensory play and independence.
For Future Vets
Amazon
Little Live Pets Ouchies
Encourage little ones to be helpful and show empathy by taking care of this puppy and their boo-boo. It makes over 50 sounds and moves from limping to walking as it recovers, so they can take pride in their “work”. This sweet puppy is exclusively sold on Amazon.
An Amazon Exclusive Furby
Amazon
Furby Gold Glam Interactive Plush
All glammed up for the new year, this Amazon-exclusive Furby is a new and improved version of the old favorite. It has over 600 responses and five modes of play, including Copycat and Dance Party.
Supports Early Math Skills
Amazon
Fisher-Price Wood Montessori Toy Sorting Tree
This wooden set does wonders for fine motor skills and early math skills like sorting and counting. Designed for ages 3 and up, it also includes a play tip card for parents and caregivers.
A Roller Coaster For Your Backyard
Amazon
Step2 Up & Down Roller Coaster
This roller coaster toy has been in my backyard for years and has long been a favorite. It’s easy to set up and provides the thrill of going down a roller coaster for little ones. A perennial favorite for the 2 to 5 crowd, this coaster supports up to 50 pounds and consistently tops gift lists for good reason.
A Magical Lego Build
Amazon
Lego Harry Potter Book Nook: Hogwarts Express Building Set
Step onto Platform 9 ¾ and recreate King’s Cross Station and the Hogwarts Express. The set includes iconic characters like Harry, Ron, Hedwig and Scabbers. Once kids finish building, they can play with it, close it to put it on a shelf or separate it and use it as bookends.
Experiment With Early Physics And Engineering
Amazon
Fat Brain Toys Air Toobz
Kids will enjoy setting up tubes and creating airflow experiments with this set that introduces them to early physics and engineering. They can work together or play independently, and the pieces come apart for storage.
An Interactive Spidey Play Set
Amazon
Spidey and his Amazing Friends Marvel Water-Webs Bubble Pirate Ship
Fans of Spidey will enjoy this interactive water toy. Whether played with in the bath or on land, they can get lost in imaginative play with the included vehicle, two action figures and nine accessories. It also has a real bubble maker, which is always a hit with the little kid crowd.
A Family-Friendly Game
Amazon
The Uzzle 3.0 Board Game
The holidays are the perfect time to gather the family and bond over a board game—and The Uzzle 3.0 makes it easy. Players race to solve puzzles shown on the game cards, and it’s just as fun whether you play together or go solo.
A Hands-On Gift That Encourages Exploration
Amazon
BBC Earth Excavate & Discover Gemstone Dig
Digging for gemstones unleashes the inner explorer in every kid. This set includes nine real gemstones along with the excavation tools they need to uncover the treasures.
For Kids Who Want To Live On The Isle Of Berk
Amazon
How To Train Your Dragon Electronic Blast & Roar Toothless Mask
My kids have been blasting and roaring around the house in this Toothless mask for months. It lights up and blasts a mist when you open its mouth, which is super fun for all three of my kids, who are between 3 and 7 years old.
An Aesthetically-Pleasing Slime Kit
Amazon
Gui Gui Scented Shimmer Deluxe Duo Slime
Slime is still a major hit with kids of all ages, tweens included. This set includes two slimes along with various mix-ins and surprise figurines.
Take Ms. Rachel Everywhere They Go
Amazon
Ms. Rachel Official Spin Along Learning Wheel
Babies and toddlers love to hear Ms. Rachel’s voice. Even when you’re ready to turn the screen off, they can continue to engage with her educational lessons via this colorful learning wheel that teaches them animal sounds, songs and colors.
A Unique Magnetic Tile Set
Amazon
Magna-Tiles Rail Racers Deluxe
This 90-piece Magna-Tiles set is perfect for kids who already have a stash of plain magnetic tiles and want to take their play up a notch. They’ll build tracks for balls to roll down, creating races and obstacles that keep the fun going.
Bracelet Making Made Easier
Amazon
Cool Maker Stack’d Heishi Studio Bracelet Making Kit
Kids love making bracelets, and this kit makes the process easier and faster, making it especially ideal for younger kids who might struggle with the hand-eye coordination of it all. Kids use a beading pen to design their pattern, then the machine automatically ties the bracelet right onto their wrist—no fuss, just instant fun.
A Classic Game Made More Difficult For Older Kids
Walmart
Connect4 Frenzy
Connect4, but make it fast and frenzied. Rather than taking turns, everyone plays at once in this fast-paced game which is sure to draw some laughs.
A Water Wow Play Set
Walmart
Melissa & Doug Simmer & Stir Stovetop Play Set
Many parents of toddlers know about the magic of Water Wow, but this play set takes it to the next level. The food items change color when wet so young kids can really feel like they’re cooking.
A Trip To The Store With Bluey
Walmart
Bluey Supermarket Playset
The Heeler family isn’t going anywhere anytime soon. Kids can pretend they’re part of the Bluey universe when they use the working escalator, beep the register and roll the shopping cart.
Get Kids On Their Feet
Walmart
Battat Rainbow Ridge Balance Beams Active Playset
What kid doesn’t love to balance on curbs? Bring the balancing act to your home with this rainbow-colored playset that includes 10 beams that stack for compact storage.