Jewelry is often thought of as a splurge purchase, but the best affordable jewelry brands make it easier to buy everyday pieces and gifts without having to spend quite as much. After reviewing the top-rated e-retailers, we named Mejuri the best overall pick for its mix of stylish, well-made classics that strike the right balance between affordable and aspirational. For fine jewelry—think diamond tennis bracelets and other keep-forever items—we recommend Blue Nile. If you’re looking for tasteful, personalized gifts, Gorjana has many initial jewelry, birthstone and engravable options.

We’ve personally tested many of the retailers included here, and we also gathered feedback from other jewelry-loving editors on our team. Ahead, all the best affordable jewelry brands that we highly recommend, plus our top picks from each.

Our Top Recommendations

Best Affordable Jewelry Overall

Mejuri: Stylish Basics For Every Look

Mejuri Tube Medium Hoops

Price range: $38 to $3,500 | Shipping: $8 or free on orders $75 and up | Return policy: Free 30-day returns

Canadian brand Mejuri is known for its minimalist, sophisticated jewelry. Most pieces are made from 14 karat gold, sterling silver and gold vermeil (a thick layer of gold coated over sterling silver). Thanks to the direct-to-consumer model, the brand’s jewelry is well priced and the quality is reliably top notch. Fashion-wise, the emphasis is more on classics than bold, statement jewelry, but there’s enough variety of styles to find necklaces, earrings, rings and more that suit most tastes. 

Best Affordable Everyday Jewelry

Quince: Wear-Everywhere Styles Without The Markup

Quince 14k Gold Diamond Bezel Necklace

Price range: $30 to $2,000 | Shipping: Free shipping | Return policy: Free returns for 365 days 

Quince is a popular option for foundational, stylish closet staples, and their jewelry is equally chic and remarkably affordable. The brand sells everything from wedding bands to diamond jewelry (both responsibly mined and lab-grown) to recycled gold rings and necklaces. Having personally tried Quince ourselves, we found the pieces on the dainty side but great for everyday looks. The shipping, while free, is not super fast (a ring Molvar ordered took more than a week to arrive), and the sizing seemed slightly off, but otherwise, we got a lot of value for our purchases.

Best Affordable Lab-Grown Diamond Jewelry

Aurate: Lab-Grown Styles In Elegant, Modern Designs

Aurate Lab Grown White Sapphire Baguette Tennis Bracelet

Price range: $70 to $3,500 | Shipping: Free shipping on orders over $100 | Return policy: Full refund within 15 days, exchanges within 30 days

Aurate is a master at creating classic pieces with an updated, modern spin. As a result, the brand is popular with everyone from female executives to fashion “it girls.” They’re able to offer jewelry at lower prices because they’re a direct-to-consumer retailer, and in our experience with the brand, their pieces are both high-quality and durable. They frequently do interesting collaborations (like this one with Frye), and they ethically source their materials and often use recycled gold in their pieces.

Best Affordable Sustainable Jewelry

Catbird: Chic Styles Made With Recycled Gold And Diamonds

Catbird Toy Bow Gold Stacking Ring

Price range: $50 to $8,000 | Shipping: $8 standard shipping | Return policy: Within 20 days for an $8 fee; engraved pieces and some custom items are final sale

New York-based Catbird’s designs exude effortless cool, from their vintage-inspired necklaces to forever bracelets to reimagined petite studs. Although they initially became known for their stacking rings, today the brand offers a wide range of designs—and they’re made with more than 95% recycled gold and diamonds. Catbird has a variety of customized options, including charms and lockets, nameplates and signet rings. Another bonus? Their jewelry consistently earns compliments and elicits questions about where you got it.

Best Affordable Fine Jewelry

Blue Nile: For Classics And Milestone Purchases

Blue Nile Sapphire And Diamond Graduated Curve Bracelet In 14k White Gold

Price range: $38 to $3,500 | Shipping: Free | Return policy: Free 30-day returns

Blue Nile is a Forbes Vetted favorite for engagement rings and fine jewelry, which includes birthstone pieces, pearl necklaces, promise rings and other keep-forever items. You can fully design your own pendant, as a thoughtful gift idea, and other jewelry can be personalized with your choice of metal and gemstones. For diamonds, the brand carries both conflict-free and lab-grown so that you can find pieces within your budget.

Best Affordable Jewelry Gifts

Gorjana: Distinctly Personal Gifts Without Wait Time

Gorjana Birthstone Coin Necklace

Price range: $28 to $4,000 | Shipping: Free standard shipping | Return policy: Unworn items within 30 days of purchase

Founded in 2004, California-inspired jewelry brand Gorjana features delicate styles perfect for stacking and layering that are just as fitting on the beach or in an office setting. Their extensive gift options are minimalist and easy to wear without looking basic, and many styles offer a personal touch without requiring an extra wait. They have initial necklaces and alphabet bracelets, birthstone necklaces and charms, zodiac necklaces, studs and charms, gifts for moms, and engravable signet rings and necklaces. 

Best Affordable Pearl Jewelry

Chan Luu: Wide Variety Of Elegant Natural Material Designs

MOST POPULAR

Chan Luu Baroque Pearl Hoop Earrings

Price range: $65 to $1,200 | Shipping: Free for orders over $150 | Return policy: Within 15 days for an $8 fee

Chan Luu’s styles are distinctly bohemian, and pearls—which are back in a big way in 2025—figure prominently in the brand’s collection. It uses materials like unexpected stones and freshwater pearls, white pearls and peacock pearls in everything from drop earrings to wrap bracelets to bold cocktail rings. In summer, we like Chan Luu’s designs paired with a flowy dress; in cooler months, try them with denim. 

RECOMMENDED BY FORBES VETTED

The 16 Best Places To Find Affordable Engagement Rings

By Jordan Thomas
Graphic The 16 Best Places To Find Affordable Engagement Rings

The 22 Best Gift Baskets, From Gourmet Snacks To Sweet Treats

By Fran Sales
Graphic The 22 Best Gift Baskets, From Gourmet Snacks To Sweet Treats

Why Trust Forbes Vetted

At Forbes Vetted, we have deep experience in jewelry and accessories. We’ve covered an extensive selection of jewelry topics—including researching the best materials, brands and shopping experiences—that informed the selections made here. Some of our recent jewelry stories include the best online jewelry stores, the best lab-grown diamond tennis bracelets and the best places to buy engagement rings.

  • This story was co-written by former Forbes Vetted deputy editor Kari Molvar and Forbes Vetted beauty and fashion writer Molly Calhoun. Molvar holds certificates in jewelry essentials from the Gemological Institute of America and the fundamentals of lab-grown diamonds from the International Gem Society.
  • Deputy editor Jane Sung, who oversees the fashion vertical along with travel and beauty, edited this story. She has two decades of experience reporting on men’s, women’s and kids’ fashion and accessories.
  • This story is regularly updated to ensure the best brands are current and to reflect product availability. In the August 2025 update, we fact-checked the details on all products, verified prices and added more information about our selection process. We also added four new brands: Aurate (our pick for affordable lab-grown diamond jewelry), Catbird (a top spot for sustainable yet affordable pieces), Gorjana (a brand with extensive gift options) and Chan Luu (a great place to find pearl jewelry)..

How We Chose The Best Affordable Jewelry Brands

When determining the best affordable jewelry, we took personal experience into account, we included top-rated, best-selling styles from reputable brands, and we included many options to reflect different styles, use cases and budgets.

  • When selecting brands for this list, we started with our personal experience. Molvar and Calhoun own jewelry from several of the brands that received top marks—including Mejuri, Quince, Gorjana and Catbird—so they can personally attest to their quality.
  • We then conducted extensive research on top brands, considering the range of styles, materials used, value, price and shipping and return policies.
  • Finally, we made sure to include brands that represented a variety of styles and product offerings, from luxury diamond jewelry to everyday fashion staples and more.
  • We took user reviews into account as well, poring over hundreds of customer comments.