The 10 Best Baby Shampoos Parents And Experts Love

I’ve tested many baby shampoos, and Cerave stands out as a top pick because it’s so clean and gentle. It doesn’t contain any parabens, sulfates or fragrance. It also has gentle cleansing ingredients, including coco-betaine and sodium cocoyl glycinate, which pediatric dermatologist Dr. Daniela Russi recommends, along with three ceramides, which can help protect your baby’s sensitive skin barrier. I can attest that the tear-free claim is true for this shampoo—it has never bothered my kids’ eyes. This is also a good pick for babies with eczema, as it’s accepted by the National Eczema Association (NEA). 

Baby Dove was the first shampoo I used with my first baby, and it never irritated her eczema-prone skin. It’s fragrance-free, and I really like that the back of the bottle breaks down each ingredient along with its purporse so you know you’re not putting unnecessary ingredients on your baby’s skin. It’s free from sulfates, phthalates and parabens and it’s also accepted by the NEA. After using this shampoo, my baby’s hair was always super soft and clean. 

I often hear Eucerin recommended by pediatricians and dermatologists as a top choice, particularly for kids with sensitive skin. This shampoo contains Vitamin B5 and shea butter, both of which are known to help moisturize and even repair and soothe damaged skin. It’s fragrance-, dye- and tear-free. These factors make it a great choice to try for babies who have extra sensitive skin or who may not have reacted well to other baby shampoos with artificial dyes or fragrances in them. 

Another baby shampoo I use with my kids in heavy rotation, Aveeno Baby Daily Moisture Gentle Bath Wash And Shampoo leaves their hair super soft and doesn’t irritate their sensitive skin. The oat extract is a great addition, helping to moisturize and relieve the itchiness that often accompanies dry skin. The tear-free formula has never bothered my kids’ eyes. The shampoo is free from parabens, sulfates and phthalates. It’s worth noting that it is lightly scented—so if you’re looking for something completely fragrance-free, check out some of our other top picks. 

For some babies, cradle cap can be difficult to control. Though the condition isn’t typically harmful and eventually resolves on its own, shampoos and special tools can help you get rid of it faster. Unlike most baby shampoos, Mustela Cradle Cap Foam Shampoo For Newborns is designed to gently exfoliate your baby’s scalp to get rid of those flakes. It also uses avocado polyphenols to soften the flakes on your baby’s scalp. Since it’s tear-free, you can also use it on your baby’s eyebrows, another common spot where cradle cap pops up. The fragrance-free shampoo is also paraben- and phthalate-free. 

For babies with eczema, you want something that isn’t going to strip away moisture and make their skin even more dry and itchy. “Vanicream's line of baby products are all gentle and hydrating, as well as soothing for eczema-prone skin or skin that's already irritated,” says dermatologist Dr. Rachel Day. It has a very small list of ingredients, which is helpful because the more ingredients, the more likely there will be something in the product that will irritate your baby’s skin. Vanicream Foaming Wash For Baby is free from dyes, fragrances, lanolin, paraben, botanical extracts, formaldehyde releasers and gluten. 

Many pediatricians and dermatologists recommend fragrance-free shampoos for babies to reduce the risk of irritation. However, some parents prefer products that smell really good. Alaffia Babies And Kids Shampoo And Body Wash smells so delicious, I want to eat it—though, obviously, don’t do that. There are three scents available: coconut strawberry, coconut chamomile and lemon lavender. It’s free from sulfates, parabens, phthalates, silicones, mineral oil and artificial colors. It’s also made without synthetic fragrance, so while it has a scent, it’s less likely to irritate your baby’s skin compared to an artificial fragrance. Parents should note that due to some of the ingredients like alcohol and phenoxyethanol, there’s a chance it could dry or irritate baby’s skin. None of my three kids have ever reacted poorly to it, and they all loved the smell. 

When I’ve used Tubby Todd shampoo with my kids, it has always lathered well and left their skin soft. Their hair and body wash is available fragrance-free or with a lavender and rosemary scent. They also occasionally offer limited-edition seasonal scents. Some parents love lavender to help their kids wind down for bed and find the scent very soothing. The shampoo is free from sodium lauryl sulfate, gluten, dairy, synthetic fragrances, parabens and steroids. To me, it feels extra soothing and effective because it’s able to create the suds that many other baby shampoos can’t while still being gentle. “My youngest had mild eczema as a baby and this was our go-to baby shampoo. It’s super mild and smells great,” says Forbes Vetted baby and kids gear editor Esther Carlstone. Though this is a pricier option, the brand offers refill pouches that can help save both money and plastic. 

Pipette Baby Shampoo And Wash is an eco-friendly option that’s Environmental Working Group (EWG)-verified. This certification ensures transparency and helps parents feel confident that the ingredients in the shampoo are safe. “It will wash and cleanse the skin with hydrating ingredients like squalane without drying or causing irritation. This entire brand is great for babies’ skin,” says dermatologist Dr. Anna Chacon. You can choose from fragrance-free, vanilla and ylang-ylang or sweet wildflower scents. All of the scents are derived from plants, so there aren’t any synthetic fragrances. When I’ve used this shampoo with my kids in the past, I’ve noticed a natural or musky smell—even with the fragrance-free version. 

This EWG-verified shampoo is so natural that it’s made of 100% edible ingredients. Babies often don’t understand that they need to keep their mouth closed when there’s soap or shampoo running down their face, and when they become toddlers, they’ll probably drink bath water like it’s a delicacy. While we don’t advise eating shampoo, knowing it’s full of familiar ingredients like oats, arugula, radish and coconut oil, may give you some peace of mind. The shampoo doesn’t have any sulfates, parabens or synthetic fragrances, either.