The 11 Best Online Jewelry Stores Of 2025, Vetted By Our Editors

Price range: $35 to $4,400 | Return policy: Free 30-day returns | Warranty: 2-year warranty for defects with materials or workmanship

Toronto-based Mejuri offers fine personal jewelry at reasonable prices with minimalist sophistication, which is why it’s at the top of this list (as well as our roundup of the best jewelry brands). Beginning with its in-house design team, Mejuri concepts new shapes and styles and then partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic. 

“I’ve been buying jewelry from Mejuri for years and recommend this brand to all my friends,” says lifestyle commerce editor Katherine Louie. “The jewelry is high-quality and elegant, and the customer service is top-notch.” The brand’s Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.

Save up to 25% on Blue Nile Engagement Ring.

Price range: $240 to $14,990 | Return policy: Free 30-day returns | Warranty: Lifetime manufacturer warranty against manufacturer defects

When it comes to engagement ring selection, Blue Nile is brimming with choices: The inventory includes about 650,000 diamonds at any time, which is roughly five times more than other digital competitors. (This is one of the reasons Blue Nile is the top pick in our roundup of the best places to buy engagement rings.) “Our wedding bands are classic styles from Blue Nile, and 12 years later they are both still going strong, even after wearing them through chores, ocean/pool swimming and general wear and tear of life over the years,” says deputy editor Jane Sung. “I liked being able to engrave a special phrase inside my husband’s band, and also none of the diamonds on mine have popped out (which can happen with precious stones over time).” 

To make the shopping experience less overwhelming, you can easily filter and shop by diamond cut, size and setting, and prices tend to run 25% to 50% percent lower than what you find at traditional retailers. Another perk: Blue Nile also offers a price match guarantee if you find a similar quality and size stone for less.

Price range: $40 to $18,000 | Return policy: Free 30-day returns | Warranty: Lifetime guarantee includes repair services to vermeil, 14k and 18k fine jewelry

Aurate New York is a fine jewelry brand known for its ethical practices. It uses recycled gold and sustainably sourced gemstones in its jewelry, and works with fair trade suppliers. “I love Aurate for dainty, everyday jewelry at fair prices,” says senior updates editor Karen Tietjen. “I have a gemstone bezel necklace that I’ve worn for weeks on end with no issue, and appreciate that the company uses ethical and sustainable materials, like recycled gold.” Aurate also offers a transparent pricing model, so you know the true cost of your selections. The jewelry itself is high-quality and stylish, with a wide range of gold pieces (as well as those made from other metals) from classic to modern, so there is something for everyone.

Price range: $30 to $750 | Return policy: Free within 365 days of the purchase date | Warranty: Limited lifetime warranty against workmanship defects

Quince is a relatively new entrant into the jewelry space and has quickly become popular for its affordable prices and high-quality pieces. The San Francisco-based brand’s jewelry is made with sustainably sourced materials, such as 14k gold and sterling silver, and it is designed to be timeless and versatile. “I regularly turn to Quince for high quality essentials, and after getting my hands a couple pieces of 14k gold jewelry, I’m super pleased with the quality,” says Tietjen. “In particular, I’ve had the diamond tiny studs in my ears for months now and they still look brand new (and have not led to any sensitivity issues).” The brand also offers free shipping and returns as an added bonus.

Price range: $691 to $41,170 | Return policy: 30-day returns subject to $200 recycling fee for engagement rings; 14-day returns for loose diamonds | Warranty: Lifetime warranty covering manufacturer defects with $50 deposit; other defects repaired at cost minus $50 deposit

Vrai earned the top spot on our list of the best lab-grown diamonds: Sustainably grown in America, its diamonds are produced from greenhouse gas crystallized in its Pacific Northwest foundry, which runs with 100% hydropower. The result is beautiful, sparkling pieces made with zero carbon footprint. “Vrai’s lab grown diamonds are sparkly, impressive and priced well,” Calhoun states. “Its lab-grown diamond engagement rings are jaw-droppingly gorgeous—they feature old guard craftsmanship, quality and precision with a modern sensibility. Don’t forget the brand’s other jewelry pieces, too. The Inner Light Medallion a nd the Dome Band a re both on my wish list.”

Price range: $800 to $100,000 | Return policy: Free 30-day returns | Warranty: Lifetime warranty against manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

This San Francisco-based design studio is our top pick in our roundup of the best places to buy diamonds, because it emphasizes transparency and sustainability in its fresh and modern collection. “You can feel good about wearing Brilliant Earth’s designs, not only because they’re ethically sourced, but because they’re fresh, modern and unique,” says fashion writer Molly Calhoun. “In addition to engagement and wedding styles, I especially love its bold cocktail rings, classic tennis bracelets with a twist and extensive huggie collection.” In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from specific mine operations in countries committed to fair labor and trade standards.

Price range: $60 to $27,500 | Return policy: 30-day returns minus $15 return fee | Warranty: 5-year warranty; lifetime repairs for a small fee

Taking inspiration from the vintage jewelry—especially lockets—that she shopped for in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann’s online Locket Bar, you can customize lockets with a photo, and all pieces (including rings, bracelets and more) are made with 18k gold, sterling silver and ethically sourced diamonds, creating necklaces and other jewelry that tell their own beautifully detailed story. “Jewelry that has meaning is priceless, and Monica Rich Kosann is skilled at marrying style and sentimentality,” says Calhoun. “This slim-profile 18k yellow gold locket can be personalized with images directly from your smartphone, printed at home.”

Price range: $60 to $420 | Return policy: Free 30-day returns | Repairs: 365-day warranty against manufacturer defects

Maison Miru specializes in easy-to-wear earrings that won’t aggravate sensitive ears; the delicate styles are made of medical-grade titanium that’s hypoallergenic and nickel free. “I love Maison Miru’s earrings because they’re dainty yet quirky, plus they’re affordable but super durable for 24/7 wear,” says Tietjen. The brand’s line of nap earrings is designed to be comfortable while sleeping; their flat, smooth backs won’t poke into your skin as you’re lying on your side. Maison Miru also has a curated collection of gold- and silver-plated stainless steel rings, necklaces and bracelets, all of which are reasonably priced. 

Price range: $10 to $130 | Return policy: Free 30-day returns, exceptions may apply to personalized items | Warranty: Free repair service under Happiness Guarantee

Gorjana has a cool, laidback California vibe, which shines throughout every piece in its vast and easy-to-layer jewelry assortment. Many Gorjana styles—from statement necklaces and stacking rings to bold earrings and delicate bracelets—are available in fine 14k or 18k gold. “Gorjana is an excellent in-between brand for trendier pieces that look high-quality but won’t break the bank (although the company has a collection of fine jewelry, too),” says Tietjen. “I have several of its gold plated pieces including the Bespoke Kara Padlock Necklace (it’s engravable) and the Lou Huggie Earrings.” For an affordable option, the brand also finishes pieces in gold-plated brass (with an anti-tarnish barrier, so everything stays pristine).

Price range: $129 to $873,000 | Return policy: Free 30-day returns | Warranty: Lifetime warranty against manufacturer defects

Whether you’re looking for a sentimental or statement ring, Angara is a good starting point. Angara’s diamonds are conflict-free and ethically sourced, and the brand offers a variety of gemstones for its rings. “Not only can you get natural and lab-grown diamonds at Angara, but it has an extensive selection of natural gemstone and pearl jewelry pieces,” Calhoun says. A standout feature is the ability to customize your designs: You can choose the type of metal, gemstone, setting and engraving to create a unique-to-you ring. “And if you need help with late-night jewelry shopping, the brand offers 24-hour customer support,” adds Calhoun.

Price range: $40 to $190 | Return policy: Free 100-day returns | Warranty: 2-year warranty for defects with materials or workmanship

When it comes to gifting, a personalized necklace or bracelet is an incredibly thoughtful choice. I own a few pieces from Abbot Lyon, and I really appreciate the affordable price point, as well as its diverse selection of jewelry for men and women. There are options to match all styles and tastes, with several options for personalization, including necklaces you can engrave, initial jewelry and birthstone jewelry. Its best-selling Clover Custom Name Bracelet can be customized with anything from a single initial to your loved one’s full name (up to six letters).