Matt Craig is a reporter based in Los Angeles covering the business of Hollywood, entertainment, sports and gaming for Forbes. He has profiled billionaires like Dick Wolf and Magic Johnson, reported on high profile dealmaking, and edited lists like 30 Under 30 and Hollywood’s highest-paid actors. Prior to joining Forbes in 2022, he was part of The New York Times Covid-tracking team that was awarded the 2021 Pulitzer Prize for Public Service, and his byline has appeared in The New York Times, Washington Post, Esquire, The Athletic and Business Insider. Follow for continued reporting and storytelling across all aspects of culture.
Jimmy Fallon On The Future Of Late Night And Being A Super Marketer
As late-night television declines, The Tonight Show host is preparing for tomorrow by building an entertainment empire based on his irrepressible joy. With the launch of his new marketing competition show, On Brand, he’s getting down to business.
From Taylor Swift To Nascar: Under The Hood Of Scott Borchetta’s Big Machine
The Big Machine founder discovered the billionaire pop star when she was just a teenager. With the $450 million fortune he made, he now runs successful businesses in Nashville’s holy trinity of entertainment—music, racing and whiskey.
The Highest-Paid TV Hosts Of 2025
Tom Brady continues his winning ways, ringing up the highest salary of any television personality, while TV’s top three chefs earned nearly $100 million combined. And the kings of late night are still laughing all the way to the bank—but not for long.
How An Upstart Apparel Brand Lured Jack Draper Away From Tennis Juggernaut Nike
In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players with opportunities for creative input—and lucrative financial terms.
Why The ATP Tour Is Taking A Sponsorship Away From Tennis Tournaments
For years, tennis balls have been the sport’s fuzzy yellow scapegoat, blamed for poor play and even injuries. Now, the men’s tour finally has a plan to ensure consistency.