I am an editor, creative strategist and brand content architect based between Paris and London. Leveraging 15 years’ experience in editorial, innovation & luxury retail I help brands build worlds, engage communities & deliver meaningful storytelling both digital & physical. My editorial portfolio includes British Vogue, ELLE USA, Telegraph Luxury, Vogue Business, WWD.
The Anrealage Show At PFW Paired Robotics With Human Heartbeats
At PFW Anrealage showed kinetics powered garments and furry feline-like bags with metronomic tails that wagged when caressed by models—a statement on humanity versus AI.
Dior Under Jonathan Anderson, Decrypted And Unboxed At PFW
In unifying Dior women's and men's collections into a cohesive whole, Anderson has vastly strengthened brand identity making for increased brand equity.
Virgil Abloh The Codes; Collaboration, Community And Storytelling
Virgil Abloh Securities, dedicated to perpetuating the late artist’s legacy, has unveiled multidisciplinary exhibition Virgil Abloh: The Codes in Paris.
How Louis Vuitton’s La Beauté Has Roots In Its 1920s Art Déco Archives
Louis Vuitton's new Art Déco exhibition traces how the house has been showing up in culture for over a century and the 1920s inspiration for beauty line with Pat McGrath.
How T-Mobile Connected With Bad Bunny Fans Via Viral Charms & NFC Tech
Bad Bunny residency sponsor T-Mobile Puerto Rico partnered with accessories brand Edalou Paris on a charm bar activation teaming culture with tech to connect with fans.