Generations, Interrupted: A Reframe for Authentic Storytelling

Generations are often misunderstood—reduced to stereotypes, clichés, and memes. Boomers are labeled tech‑averse traditionalists. Millennials are dismissed as entitled and trend‑driven. Gen X is framed as self‑reliant digital natives. And Gen Alpha? Assumptions are already taking shape.

For decades, marketers and media have simplified entire age groups into easy narratives. Visual storytelling has often followed suit, drifting away from reality and toward caricature. The result is content that speaks about people rather than to them—built on assumptions instead of lived experience.

Join Tristen Norman, Head of Creative, Americas, and Melanie Velez, Creative Researcher, for a lively cross‑generational conversation that explores new research on what truly defines generations today—and how marketers can build visual strategies grounded in the realities people actually live, both because of and despite their age.

Watch now, on demand.