VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Group of runners jogging together through the park, participating in their regular club activity
Individualism Within Collectivism › To resonate with Gen Z, brands need to capture the communities and shared passions that shape identity in Asia, rather than relying on generic friendship groups.
Smiling male and female friends talking to each other in club seen through glass
Non-Alcohol's Visual Reset › Alcohol-free beverages are no longer a niche category—they’re going mainstream. So, how can brands shift visually to get ahead in the growing sober movement?
Run Club Jogging in City Park, Urban Running, Social Fitness, Active Lifestyle
Holistic Wellness: Capturing the New Rhythm of Community › Go behind the scenes of a documentary-inspired wellness shoot exploring the rise of holistic wellness through movement, recovery, mindfulness and community. Discover the creative thinking behind authentic Asian lifestyle imagery designed to meet evolving market trends.
Basketball court above in the sky.
Conceptual Creative Isn't a Style—It's a Strategy › Getty Images' conceptual creative offers a powerful visual language, one where value lies in human craft and human insight, as brands increasingly need to communicate complex ideas, emotions, and future possibilities.
Profile view of a female soccer player kissing a ball
Before Soccer is a Sport, It's a Dream › With the World Cup in full swing, new VisualGPS insights reveal that audiences, especially in Latin America, connect more with authentic, relatable moments than polished highlight reels. For brands and creators, this signals a clear opportunity: Shift the lens from trophy moments to real, human experiences, and capture soccer as it’s truly lived—accessible, emotional, and full of possibility.
Drone shot showing a black sand beach at the edge of braided river, Iceland
Abstract Aerials: Environmental Patterns and Textures › High above the world we inhabit, where patterns emerge and the familiar dissolves into abstraction, exciting visuals take shape. Through the eyes of talented drone creators Abstract Aerial Art, the Earth reveals itself not simply as landscape, but as a living canvas, an ever-evolving tapestry of texture, rhythm and form.
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Data personalisation.
2026 Creative Trends Mid-Year Check-in › Jul 27, 2026 AI, authenticity, and sport remain the dominant forces shaping brand visual strategy, and all three point to the same idea: Audiences have a sharp radar for what's real, and they reward brands that show it.
Artificial Intelligence
Sports
AMER
Diverse group of people attending an outdoor seminar or presentation on a modern, stylish outdoor patio with greenery and contemporary architecture
Content Spotlight
Middle East's Future Workforce: Visuals that Connect › Jul 24, 2026 In the Middle East, where technology and changing expectations are reshaping work, authentic visual storytelling helps organisations connect with employees and future talent. Through initiatives like MarhabaKSA and MarhabaUAE, Getty Images is helping brands move beyond workplace stereotypes and reflect the realities of modern work.
Content Spotlight
EMEA
Business
GettyImages-2267294611.jpg
Content Spotlight
Capturing Slow Living in Slow Motion › Jul 23, 2026 As more people embrace slow living, slow-motion video offers a natural way to capture those everyday intimate moments that inspire a more intentional way of living.
Content Spotlight
Video
AMER
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.