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Modern Attribution that captures the complete buyer journey.

From first touch to closed-won. Unify your marketing and sales data into one actionable source of truth.
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Everything You Need to Measure What Matters

Prove what's working, fix what's not, and grow pipeline with confidence.

Holistic Buyer Journeys

See every interaction in one view, from first anonymous touch to closed-won. Cookieless tracking captures the dark funnel your CRM and last-touch models miss.

Multi-Touch Attribution

Apply any model and compare them side by side to see how each credits your channels. Switch in a click to find what really drives pipeline.

Lift & Incrementality

Lift reports compare exposed and unexposed accounts to prove which campaigns actually drive conversions. Ideal for low-volume, high-impact programs like events and content.

Custom Reports & Dashboards

Build reports around your business logic, not a pre-defined data model. Customize across attribution models, scoring weights, campaign groupings, and exclusions, all with no SQL.

Data Syncing with Source Systems

Sync data both ways with your CRM, ad platforms, and warehouse. Push conversion and attribution data back to your tools so every system optimizes on real pipeline.

Forward-Looking Insights

Move from reporting on the past to deciding what comes next. Our AI agents surface forward-looking recommendations and the next best action for every segment.

Empower Every Revenue Team

Marketing Leaders
GTM Operations
Sales Leaders

Unify insights across the funnel to uncover what’s working, fix what’s not, and forecast with confidence.

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Executive Marketing Dashboard

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Zero to $74M: Our Outbound Playbook

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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HockeyStack: Marketing Budget Optimizer

Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.

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Enterprise PLG Dashboard

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HockeyStack's LinkedIn Ads Playbook

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

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HockeyStack Agents: Forecast Challenger

Accelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.

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SDR Leadership Dashboard

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How We 3x'd Outbound Meetings

How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack

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Anvilogic's Sales Performance Dashboard

ATLAS

Attribution Is Only as Trustworthy as the Data Beneath It

Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.

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How We Helped B2B Marketers Around the World

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n8n

How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence

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8x8

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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ActiveCampaign

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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Dice

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

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Frequently Asked Questions

What onboarding and support can we expect?
Do I need technical knowledge to effectively use HockeyStack?
How do I know the attribution data is accurate?
What other GTM tools do you integrate with?
What is cookieless tracking and how does it work?
Where do you store the data? How privacy-friendly is HockeyStack?

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

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Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys, AI-powered recommendations, and the industry’s best-performing multi-touch attribution models you can defend in any boardroom.

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Book a demo