At the Future of Product Management Summit 2025, three of Pragmatic’s Executive Product Leadership Advisors – Dan Corbin, Amy Graham, and Will Scott – will share what AI truly means for product teams today. With decades of combined experience across industries, they’ll move past the hype to address the real challenges: separating flashy demos from strategy, debunking the “AI as a magic wand” myth, and showing how rapid iteration is reshaping product work. Join the live conversation on October 16.
Pragmatic Institute
Professional Training and Coaching
Phoenix, AZ 50,995 followers
Expert-led product management and product marketing training that you can apply right away.
About us
Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”
- Website
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http://www.pragmaticinstitute.com
External link for Pragmatic Institute
- Industry
- Professional Training and Coaching
- Company size
- 51-200 employees
- Headquarters
- Phoenix, AZ
- Type
- Privately Held
- Founded
- 1993
- Specialties
- product management, product marketing, and data science
Locations
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Primary
Get directions
Phoenix, AZ 85050, US
Employees at Pragmatic Institute
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Steve Gaylor
Instructor, Pragmatic Management at Pragmatic Institute (Pragmatic Marketing + TDI)
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Cindy Cruzado
Executive leader in Product Management and Product Marketing, certified instructor at Pragmatic Institute, masters swim coach and Aquabike/Triathlete
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Will Scott
B2B Product Management and Marketing Executive & Educator
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Paul Young
Executive Leader in Product Management and Marketing
Updates
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Get ready for Matt LeMay at the Future of Product Management Summit 2025! Matt’s known for helping teams cut through noise and zero in on what actually drives impact. His work has helped product leaders around the world align their teams with business outcomes - without burning out or losing sight of customer needs. In his session, Impact-First Product Teams, Matt will ask one bold question: If you were the CEO, would you fund your own team? From spotting the warning signs of low-impact work to building strategies that deliver real results, Matt brings a fresh, honest take on how to lead with purpose. Don’t miss Matt’s session on October 16. Register today > https://loom.ly/odMCAnY
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"Not all training is truly valuable." We couldn't agree more, Chad! Glad to hear your certification provided value and learnings you can apply right away!
Product Marketing Manager | Precision Agriculture & Positioning Solutions | Machine Control | GNSS-Based Machine Control
Not all training is truly valuable. This week I completed the Pragmatic Institute Certified Product Manager training, and it was excellent. Special thanks to Amy, our trainer, for sharing her real-world experience and practical strategies. I’m looking forward to using these frameworks to guide better decisions, build meaningful products, and achieve stronger outcomes.
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Great instructors, great insights, and a great community to be a part of to keep you going and growing! We love to hear it, Kiara! 🎉 Congrats on your AI PM Certification!
🚀 Excited to share that I’ve officially earned the AI Product Management Expert Certification from Pragmatic Institute! This #certification has opened my eyes and deepened my understanding of how to strategically utilize and manage AI-driven products. I am now more equipped with the tools and frameworks to lead AI-powered product initiatives that deliver real impact across the product lifecycle. Grateful for the insights and guidance from my instructor Will Scott, whose expertise made the journey both challenging and rewarding. Proud to be part of a community that’s shaping the future of product innovation. If you're curious about the credential, you can view it here. https://lnkd.in/gPMH4sdg #ProductManagement #AIProductManagement #PragmaticInstitute #LifelongLearning #AI
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Customer visits are like a backstage pass to your product in action. They give teams a front-row seat to see how people really use the product - what they love, where they struggle, and what they wish was easier. By chatting and observing in real time, product teams get those “aha!” moments that can spark better features, smarter fixes, and clearer roadmaps. It’s hands-on insight that fuels the “why” behind every product decision. Check out the article in the comments for Tips for Better Customer Visits!
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SKILL investments look like THIS!
Sales & Marketing Executive | Breathing Life into B2B Brands — Behind Every Widget is a Great Story | High-Impact Team Leader
Age Old Saying Alert 🚨: There's Skill and there's Will. While there may be an argument about whether you can 'teach' these, MY belief is you need to regularly invest. WILL investments show up as cultural commitments- building belongingness, reducing anxiety, celebrating strengths. These are investing in tools like Insights, team building time, 1:1 career conversations. SKILL investments look like THIS. Selecting foundational frameworks like Pragmatic Marketing and infusing it across the organization. A shared language is a brilliant starting point towards having deeper conversations. 3 days can be a lot to give! 3 days in Budget Season are a whole other level 🫠 That said, I wouldn't have done it any other way. Thank you Amy Graham and Karen Stambaugh for making it happen! Congratulations classmates 👏
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