Anand "AP" Patel

One thing we see in every scaling GTM org: Reps keep asking the same questions, even when documentation exists. Not because people aren't trained... But because knowledge lives everywhere. - Slack threads - Outdated docs - PM tribal memory - One-off answers in someone’s head - The “only happens sometimes” answers The best enablement content is useless when it's buried.

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📉 Too many local media companies are leaving revenue on the table; not because of weak sales teams or lack of advertiser demand, but because of a GTM 'blind spot'. Without a clear go-to-market framework, media companies struggle with: - High advertiser turnover (25–30% monthly in many markets) - Siloed teams across sales, marketing, and client success - Over-reliance on new business to cover advertiser defections - No shared metrics like CAC, LTV, or churn Meanwhile, SaaS companies scale predictably with structured GTM playbooks, aligned teams, and a relentless focus on retention + expansion. That’s the inspiration behind the SaaS-ification of Media. Todd Handy breaks it all down in his latest piece for Editor & Publisher (E&P) Magazine.

Most leaders still think outbound = booking meetings. But here’s the part they miss. 👇 Every single cold message you send… is branding. That “quick copy-paste DM”? That email with zero personalization? That tone-deaf sequence you forgot to QA? It doesn’t just fail to get a reply. It tells your market: 👉 You’re generic. 👉 You don’t care. 👉 You’re forgettable. And no ad budget in the world can buy that trust back once it’s lost. Your SDR isn’t just filling calendars. They’re shaping how your brand is remembered. Outbound isn’t lead gen. It’s reputation at scale. So the real question is: When your next cold message lands, what story does it tell about you?

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Spending money. Getting leads. But the WRONG ones... Jonathan Kaplan of DrWell shares how working with Harsh Kang from Roveia Health was different: "Other agencies ran Google ads that kept attracting patients, not providers. Roveia understood that intent gap and fixed the targeting problem." Full video out now on YouTube 👉 link in bio #RoveiaHealth #DrWell #PaidMedia #FounderJourney

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We built Untitled’s Agency Partner Program for one reason: to help agencies move up-market, increase margins, and own the data layer, not rent it. Stop reselling the same tools everyone else has. Untitled lets agencies: → Provide SaaS revenue alongside their service retainers → Build exclusive audiences for their customers → Activate media more efficiently for their customers → White-label our entire product experience This video breaks down how our Agency Partner Program actually works 👇 🔗 Learn more here: https://lnkd.in/gPaP-kRh

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🔥 Lead Gen Budgets Are Under the Microscope 💰 More budget scrutiny. Higher expectations. In Q2, marketing leaders aren't just asked for leads—they need to prove revenue impact. MQLs alone won't cut it. The real question: How much pipeline are you driving? 👉 If your budget was cut tomorrow, how would you prove your demand gen is working? Drop your thoughts! 👇 #B2BMarketing #DemandGen #MarketingROI

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Marketers aren’t fixing the funnel - they’re funding it. 67% of GTM leaders increased paid budgets this year. Almost half did it to replace lost organic pipeline. That’s not strategy. That’s triage. And it raises a tough question: Are we solving attribution... or buying temporary visibility? When paid covers your blind spots: → You stop fixing broken handoffs → You skip over disappearing buyer signals → You build a funnel with no foundation This is the hidden cost of misattribution. Not just wasted budget, but missed insight. The best GTM teams aren’t just spending more, they’re getting smarter: ✔ Rebuilding trust in their data ✔ Aligning around what’s actually working ✔ Making performance visible across the org Because when the budget dries up, only the insights survive.

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