About
Articles by Bray
Activity
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We are celebrating the Strong Ground book launch with an 8-part Dare to Lead podcast series. Across six episodes, Adam Grant and I are walking…
We are celebrating the Strong Ground book launch with an 8-part Dare to Lead podcast series. Across six episodes, Adam Grant and I are walking…
Liked by Bray Brockbank
Licenses & Certifications
Volunteer Experience
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Vounteer
Faith Based Humanitarian Organization
- Present 25 years
Disaster and Humanitarian Relief
Volunteer in various capacities to help those in need of disaster and humanitarian relief.
Publications
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The Cost of Brilliant Jerks
Medium
See publicationWhile toxic work cultures are the result of many factors, it’s generally a combination of poor leadership and individuals who perpetuate the negative culture. It starts with those at the very top. Leaders must lead by example by exhibiting respect, authenticity, integrity, trust, empathy, and appreciation.
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The Death of Marketing
Medium
See publicationMarketing is and always has been a C-level function. It’s by far the most important function in any organization. Because most organizations have lost sight of this fact, C-suites are instead filled mostly with executives from finance or operations. Finance and operations exist to support marketing, not the other way around. Market leaders recognize this.
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The Evolution of Marketing Attribution Modeling
Medium
See publicationAs digital platforms proliferate, marketers must find solutions to measure how ads across different channels, mediums, and devices all interact to nurture customers through the sales funnel.
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The Art of Crisis Management Planning
Medium
See publicationThere’s a crisis in the news and social media virtually every day. The key is to know how to prepare and respond to your future crisis..
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Simplifying Marketing Metrics to What Really Matters
Medium
See publicationNow, more than ever, marketers must measure the right things with the right perspective in mind. Too often, executives rely on metrics that look good in reports, but in reality, do very little to impact the business’ goals or upward trajectory.
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Annual Review of Communications, Vol 56
IEC
See publicationContributing author to the Annual Review of Communications, Vol 56.
http://www.iec.org -
The AMA Handbook of E-Learning: Effective Design, Implementation, and Technology Solutions
American Management Association (AMACOM)
See publicationContributing author to The AMA Handbook of E-Learning: Effective Design, Implementation, and Technology Solutions.
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Annual Review of Communications, Vol 55
IEC
See publicationContributing author to the Annual Review of Communications, Vol 55
http://www.iec.org -
Multiple Marketing and Business Articles
Multiple print and online publications
Published several marketing and business articles in print and online publications. Selected publications include: Executive Excellence, Marketing Excellence, Expert Magazine, CEO Refresher, etc.
Honors & Awards
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Top 1% most viewed LinkedIn profiles for 2012
LinkedIn
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Most Impactful Campaign: We're All In
Microsoft
"We're All In" campaign was recognized as the most successful campaign in Microsoft in 2010-11. The campaign was also recognized in the companywide meeting in Seattle, WA by Microsoft CEO, Steve Ballmer.
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Full Metal Jacket Award
Microsoft (MSL division)
Awarded the Full Metal Jacket Award for the highly successful Second Shot marketing campaign and program
Languages
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English
Native or bilingual proficiency
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Hmong
Professional working proficiency
Organizations
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American Marketing Association (AMA)
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Pragmatic Institute
Certified
Recommendations received
49 people have recommended Bray
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