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Carlos de la Lama-Noriega is the CEO and founder of Startup Embassy, a coliving space for…
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Carlos de la Lama-Noriega Pfrimmer reposted thisCarlos de la Lama-Noriega Pfrimmer reposted thisIf you're in SF, you have probably seen the 995 Market street building (next to the Ikea building), a 16-storey building and formerly a full-blown WeWork office. Since folding, the building has been acquired by a team of german entrepreneurs, has been renamed "The Frontier Tower" and turned into a decentralized deeptech community, a unique experiment worldwide. Each floor has a theme (robotics, biotech, blockchain, etc...) where entrepreneurs can build with labs at their disposal. I sat down with Christian Nagel, one of the co-founders of the project, to talk about what's in store for the tower and how this could become the new epicenter in downtown SF for deeptech innovation. Links in the first comment! #frontiertower #sanfrancisco #deeptech
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Carlos de la Lama-Noriega Pfrimmer reposted thisCarlos de la Lama-Noriega Pfrimmer reposted thisWriting on behalf of frontiertower! 🚀This year’s #OneWaySummit is coming up, and we can’t wait to be a part of it. Frontier Tower has for over a year been a landing pad for global founders, so we know the rooms foreign entrepreneurs get the most value from in SF - and this is one of them! October 28 & 29, 1,000 innovators will hear from global tech giants at #OpenAI, Google X & Slack, meet leading VCs and expand their horizons. This is the flagship startup & tech conference celebrating the immigrant founders driving US innovation. Come for: - 1 VC for every 3 founders - Speakers pushing the tech frontier: OpenAI, Google X, Liquid AI, Slack, Mercury, Netlify - Startup Grind’s pitch competition: immigrant founders (including from Frontier Tower) showcase their tech - Global experts: get insights on GTM in the US, fundraising and visas - To meet and hear Katia Yakovleva's work with Frontier Residency! 🎟️🎟️🎟️ Get your tickets soon - 📅 October 28 & 29, San Francisco - Link here: https://lnkd.in/gZ7GdGqQ
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Carlos de la Lama-Noriega Pfrimmer shared thisKenji Yamamoto slept in a bunk bed at Startup Embassy with his camera on the pillow, and he kept doing that for ten years. He was decades older than everyone else in the house. Before he got to me he had knocked on house after house, and every one said no. They had their own reasons. I'll leave those where they are. Mine was simple and rigid: Startup Embassy took founders and nobody else. As far as I know we were the only house in the Valley that held a line like that. So a filmmaker was a no, and I went to that coffee to tell him so. What got me was a selfish thought. I was betting everything, far from my family, and it hit me that if this worked it would all be on tape and one day I could show my kids. If it fell apart, that would be on tape too, and at least they'd understand what it cost. So I broke the one rule I never broke and let him move in. He came looking for the ending everyone shoots in Silicon Valley: the breakthrough, the moment one of us made it, so he could pack up and cut his film. He waited a year. Then another one. What kept happening in front of him was the long middle. People spending their savings and their twenties and thirties on something that might never work, flying home, coming back, trying again. Somewhere in there the film started costing him his savings, his job and nearly his marriage. He was doing the exact same thing we were. So he turned the camera on himself and became the fourth dreamer. I couldn't tell you when we stopped noticing the camera. Nobody who lived there could. He has a talent for going invisible in a room. Then he asks you something ordinary and twenty minutes later you're saying things you never planned to tell anybody. People do write about hacker houses. Every so often a reporter finds one, sees something shiny, writes it up, moves on. Some can't get past the front door, some aren't allowed, most were only there for the shine. I've read those pieces since 2012 and I've never once recognized the house I ran in any of them. Kenji is the only outsider who stayed long enough to film what happens after the reporter leaves: the deal that dies, the flight home, the money running out. It shows the part you'd never go looking for. I've argued for years that these houses are the engine of Silicon Valley. The famous garage was a consequence of something far less photogenic: people from all over the world under one roof, splitting rent, eating together, handing each other code and contacts at one in the morning. That's the room. Ten years of that room exist on tape because one man kept knocking until somebody opened. And the guy who opened did it for reasons that had nothing to do with cinema. "The Dreamers and I" follows Habibe, Lucas, Kenji and me. It's on PBS now. These days I'm a partner at Frontier Tower in San Francisco. Different building, same job: taking care of founders far from home. None of this exists without Kenji and Nancy Kelly. They spent ten years of their lives making it.
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Carlos de la Lama-Noriega Pfrimmer reposted thisTo all my VC + angel investor friends in SF (or visiting next week): I’d love to have you in the room with us next Thursday. For the past 2 months, I’ve been running on a 9-9-7 schedule helping bring our first founders residency to life. Next week, the cohort finally unveils what they’ve been building at Demo Day. Some genuinely exciting companies are coming out of this cohort, and I have a feeling this will be one of those afternoons people will remember they were early to. See you at frontiertower May, 28th 4pm? Spots are limited, RSVP and DM me to make sure you get in. https://lnkd.in/gU7tNh7MCarlos de la Lama-Noriega Pfrimmer reposted thisSan Francisco has always been where the most ambitious founders come to build. That’s why we started Frontier Residency SF = frontiertower × Superhero: → stay with ambitious founders from all over the world → build inside a 16-floor innovation hub → ship to real users from Day 1 750+ members. 200K+ audience. AI, biotech, crypto, robotics, and more - all under one roof. For the past 2 months, Batch 0's founders have been building inside this ecosystem. They’ll unveil what they’ve been working on at Demo Day next week. Investor spots are limited and nearly gone. If you want to be in the room with some of SF’s top investors before these companies finish to close their rounds, now’s the time: https://lnkd.in/giBV_erM
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Carlos de la Lama-Noriega Pfrimmer reposted thisIf you’re an early-stage founder working from zero to one, there’s no better community, company, or event than the Pear VC GTM Summit. The support and interaction between VCs and founders, alongside insights from world-class operators, makes this a special experience. Huge kudos to Pejman Nozad , Mar Hershenson , Pepe Agell , Ana Leyva , Kathleen and team for creating such a collaborative and empowering environment for the startup community 🎉Carlos de la Lama-Noriega Pfrimmer reposted thisWe did it, Ana Leyva! Yesterday at Pear VC, we hosted our first "0 to $1M" GTM Summit focused on supporting early-stage founders in their journey to master GTM. We had a full house troughout the day and I loved the energy that both speakers and founders brought to the summit. Thank you to all the speakers for being so generous with your time - your advice was both tactical an actionable! Tracy Young, Jon Noronha, Samuel Adeyemo,Sanjit Biswas, Stevie Case, Rich Liu,Jason Ferguson, 🔮 Sandy Mangat, Jessica Gilmartin, Armando Mann, Kyle Poyar, Rosie Roca, Kerry Wang, Amanda Kahlow, Elaine Zelby, Jason Ferguson,Jessica Ko, Zach Vidibor, Everett Berry, Zena Davé, Joseph Elias Phillips. Thanks also to our sponsors Cooley LLP, Banc of California, Amazon Web Services (AWS) and Remote. Check out the topics we covered and all the incredible sessions at: https://lnkd.in/gf_BvfxY #GTM #FounderLedSales #startups
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Carlos de la Lama-Noriega Pfrimmer shared thisTL;DR: WE ARE OFFERING FREE SLEEPING ACCOMMODATIONS for 8 lucky winners who are attending #ETHDenver #BUIDLWeek. Dates: February 23rd to March 6th. Location: Our hacker house in Lakewood, just an 18-minute drive from the site of ETHDenver #BUIDLathon & Festival. Apply here: https://lnkd.in/dDSWKKxS ----------------------------------------------- Hello everyone! I'm so excited to announce that I'm teaming up with Rodrigo and we will be attending the ETHDenver Festival next week to take part in the #BUILDLWEEK Hackathon! We are looking forward to learning more about web3 technologies and how to apply them to the game we are building to gamify Startup Embassy's community of founders. We are also hoping to meet new people and make some great connections! We've also been working hard to create the second Startup Embassy Backpacker Edition: Our goal is to give back to the community by providing a free hacker house for entrepreneurs. We've already had an amazing experience in #DevconBogota and can't wait to see the results from ETHDenver. If you're interested in attending with us, please find out how to apply in the attached post. Let's BUIDL together! #StartupEmbassy #ETHDenver #BUIDLWEEK #web3 #hackhathon
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Carlos de la Lama-Noriega Pfrimmer shared thisWe still have free beds!! If anyone is going to #DevconBogota next week and still hasn't booked a hotel, we are giving 10 beds free of cost at the Mercure Bogota Calle 100 in the neighborhood of Chapinero. It's a 4-star hotel and we've booked 5 double rooms, so you would share a room with another builder. We will select 10 winners from those who finish this game: https://lnkd.in/dKz8H8W2 #devcon #web3
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Carlos de la Lama-Noriega Pfrimmer shared thisTL;DR: Startup Embassy is giving away free lodging for 10 lucky winners who are attending #Devcon #Bogota. Dates: October 10th - October 15th, location: a nice hotel within walking distance from the venue(*). Very excited to attend Devcon Bogota. I’ve always missed the coliving experience we foster at Startup Embassy in large events like Devcon. I’m the type of guy that is not that interested in the talks and spends most of the time in the corridors meeting new people. For that reason, I wish the community experience of those events would start the day before when we all arrive at the hotels and would be extended beyond just the event or the parties associated with it. I’ve always thought that Devcon should have a #coliving: for those of us who don’t mind sharing a room with a couple of people, especially if they are like-minded and are attending the same event where we are hoping to connect anyways, a coliving brings another level to the experience. If you are a solo founder, you won’t need to spend two days until you network and you’ll find a community the first day you arrive in the city. This is the reason why my team and I have decided to test a new idea: We have booked 10 beds at a nearby hotel within walking distance of Devcon’s venue(*), and we’re giving them free of cost to Devcon attendees who don’t mind sharing a room. There’s just one catch: You must be community-minded and an entrepreneur/builder. The reason is that we see this as an extension of Startup Embassy’s community, which is made exclusively from founders (2k+ in 90 countries). We’re calling this project Startup Embassy Backpacker Edition. If it works, my idea is to do this in most large web3 events around the world, hopefully giving away 30 to 50 beds each time. I hope we will be able to extend this idea to having more perks, like doing parties, providing safe transport from the airport, or even providing SIM cards with a data connection. I’m sure more ideas will come up. If you are attending Devcon Bogota and are interested, dare to get to the end of this game: https://lnkd.in/dKz8H8W2 I came up with this idea just two days ago, so this is the reason why I’m telling this with such short notice. I understand that most of you who are going have already booked a room. My suggestion is to use a booking engine like booking.com and book a room at the hotel you would go to and make sure you can cancel the reservation on the same day of arrival. This way, if you win one of the beds we are giving away, you can cancel your reservation free of cost. I hope this is something that resonates with the web3 community and looking forward to meeting you! (*) We have booked different hotels. Some are near the venue, others not so much, but we believe are better. We’ll let the community decide which one they prefer. #web3
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Carlos de la Lama-Noriega Pfrimmer shared thisVery proud to be an investor in Mediar since 2017! This is an excellent opportunity to invest in a great team led by Gustavo and a fantastic company!Carlos de la Lama-Noriega Pfrimmer shared this🤩 BREAKING NEWS for the future of Mediar Solutions! We are proud to have been selected by the leading private placement platform Republic. 🚀 Starting today, you can co-invest alongside great investors like Social Capital, GR8 Ventures, MC1 - Win The Market, and Spinet Bank / G5 Partners, among others, for as low as $150. With inflationary pressures and the stock market crashing, investments like Mediar tend to be a good refuge during periods of volatility. So we are equally excited to offer this possibility to everyone. Creating and sharing opportunities has been central to our company's purpose. So helping democratize tech investment seems a very natural fit. It doesn't matter which country you live in or your net worth; for as little as a few hundred dollars and a credit card, you can become an investor in our growth. 📈 ✅ We have just started accepting reservations. Discover our fundraising campaign here: https://rep.pub/mediar #startupinvesting #angelinvesting #republic #earlystage #venturecapital #retailtech #saas
Carlos de la Lama-Noriega Pfrimmer commented on a post
2y
Love to see you back to Palo Alto, Nima. True, Pear is one of the most entrepreneur friendly VCs.
Carlos de la Lama-Noriega Pfrimmer replied to a comment
3y
No me jodas. Aun puedes ir. Free bed!!
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Carlos de la Lama-Noriega Pfrimmer reacted on thisCarlos de la Lama-Noriega Pfrimmer reacted on thisIf you're in SF, you have probably seen the 995 Market street building (next to the Ikea building), a 16-storey building and formerly a full-blown WeWork office. Since folding, the building has been acquired by a team of german entrepreneurs, has been renamed "The Frontier Tower" and turned into a decentralized deeptech community, a unique experiment worldwide. Each floor has a theme (robotics, biotech, blockchain, etc...) where entrepreneurs can build with labs at their disposal. I sat down with Christian Nagel, one of the co-founders of the project, to talk about what's in store for the tower and how this could become the new epicenter in downtown SF for deeptech innovation. Links in the first comment! #frontiertower #sanfrancisco #deeptech
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Carlos de la Lama-Noriega Pfrimmer liked thisCarlos de la Lama-Noriega Pfrimmer liked thisWriting on behalf of frontiertower! 🚀This year’s #OneWaySummit is coming up, and we can’t wait to be a part of it. Frontier Tower has for over a year been a landing pad for global founders, so we know the rooms foreign entrepreneurs get the most value from in SF - and this is one of them! October 28 & 29, 1,000 innovators will hear from global tech giants at #OpenAI, Google X & Slack, meet leading VCs and expand their horizons. This is the flagship startup & tech conference celebrating the immigrant founders driving US innovation. Come for: - 1 VC for every 3 founders - Speakers pushing the tech frontier: OpenAI, Google X, Liquid AI, Slack, Mercury, Netlify - Startup Grind’s pitch competition: immigrant founders (including from Frontier Tower) showcase their tech - Global experts: get insights on GTM in the US, fundraising and visas - To meet and hear Katia Yakovleva's work with Frontier Residency! 🎟️🎟️🎟️ Get your tickets soon - 📅 October 28 & 29, San Francisco - Link here: https://lnkd.in/gZ7GdGqQ
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Carlos de la Lama-Noriega Pfrimmer liked thisCarlos de la Lama-Noriega Pfrimmer liked thisThere's no place like SF to take your startup to the next level. This is the top league. Interesting stats: 59% of US unicorns were started by global founders, creating $5T in value. I look forward to judging Startup Grind's first pitch competition for global founders at the #OneWaySummit, where we'll probably see a few more unicorns in the making. 1,000+ founders and builders, with speakers from OpenAI, Google X, Duolingo, Slack, Mercury, Y Combinator and more. Helping global founders land and scale in SF is what we do at Frontier Residency SFy, so this one's close to my heart. Thank you James Geee and Eugene Malobrodsky of One Way Ventures for the invite. See you there? 📅 October 28 & 29, 2026 📍 Commonwealth Club, SF 🔗 https://lnkd.in/dF64dUgd Looking forward to learning from all the incredible speakers: Anna Makanju, Severin Hacker, Cal Henderson, Immad Akhund, Helen Riley, Nicolas Dessaigne, Mathias Lechner, Anna Piñol, Juan Pablo Ortega, Simon Wistow
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Carlos de la Lama-Noriega Pfrimmer reacted on thisCarlos de la Lama-Noriega Pfrimmer reacted on thisOnam reminded me of something we often forget when we talk about remote work: behind every person working from home, there is mostly a supportive family. At Cornercart, our team members work from different places, but our families have quietly been part of the journey too. They have seen the late calls, the busy days, the conversations about work over dinner, and all the little sacrifices that come with building a company from home. So this Onam, it felt right to bring those families into our celebration too. For me, this is one of the things I value about building CornerCart from Kerala. A company may be built by its employees, but the people around them often become an invisible part of that journey. This Onam, we got to celebrate them as well.
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