Lucy Williams ❤️🏳️‍⚧️🌈🤟 (she/her)

⚠️ Two of the most dangerous hacker groups — ShinyHunters & Scattered Spider — are joining forces. They’ve hit Salesforce users worldwide, and signs show their next big target: banks & financial firms. Here’s why this alliance is bad news ↓ https://lnkd.in/gVqNuGuQ

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📄 Got PDFs, images, or docs full of untapped data? 🚀 Use Document AI in Data Cloud to extract structured data from unstructured sources. ➡️ Explore key use cases and follow three simple steps to get started: https://sforce.co/3HjZD2d

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Partners are multiplying revenue with Salesforce. For every $1 of Salesforce revenue, partners are generating $5.60 in revenue for themselves—and this will grow to $6.93 by 2028. The opportunity is only getting bigger. Explore more IDC insights: https://bit.ly/45aE4bU

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Navigating the landscape of Salesforce's automation capabilities demands a strong understanding of its core components. Andreea Doroftei offers an in-depth exploration of the diverse Salesforce Flow types – from the user-friendly, interactive Screen Flows, to event-driven Platform Event-Triggered Flows. #Salesforce #SFBenFlowMonth

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📰 Hot off the press from #MSConnectAI — Einstein for MuleSoft is transforming how software gets built. 💡 Now developers can now move from idea to integration faster than ever. Use natural language to generate API specs, craft DataWeave transformations, and create clear, consistent documentation automatically in Anypoint Code Builder. Reduce friction across the development process, help teams move faster, and make it easier to adopt AI-driven workflows at scale. Read all about it: https://lnkd.in/gTzd5aC9

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Discovery is the foundation of every successful Salesforce implementation. But it’s not just about ticking off checklists, it’s about understanding the “why” behind every process and goal. Here’s how reimagined discovery makes a difference: - Understanding the Why – moving beyond the “what” to design impactful solutions - Stakeholder Empathy – aligning perspectives for adoption and change - Process Mapping with Purpose – transforming workflows, not just automating them This approach ensures: - Capabilities align with business goals - Avoidance of “tech for tech’s sake” - Intelligent personalization powered by AI & Salesforce Agentforce Let's unlock the full potential of Salesforce by focusing on the "why." Read the full blog here: https://lnkd.in/dRKWBKVY! #Salesforce #Discovery #BusinessTransformation #AI #Agentforce #DigitalTransformation Vivek Balagangadharan Nav Singh, CSP Swapnali Dadge Sarika Kamat Mahesh Bari Shikha Rana Avni Dwivedi

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After years in the Salesforce ecosystem, Milissa Holland had seen the limits of a platform-specific structure. Joining Spaulding Ridge expanded her perspective, revealing how a truly integrated approach can align data with strategy. In her latest piece, Milissa shares why she was drawn to our broader vision for go-to-market strategy, one that offers broader data capabilities to give sales, finance, and operations a unified, AI-powered view. The result? Silos disappear, CRO and CFO priorities align, and every user has the insights they need to make smarter decisions, faster. Read Milissa's full perspective on how we're helping clients move beyond point solutions: https://lnkd.in/gWJzHPau

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Agentic AI is only as good as the foundation it operates on. If your Salesforce organization is slowed down by outdated systems and broken processes, Agentforce won’t fix it—it’ll just scale the problem. Before you can expect smart + scalable outcomes, clean up your base first. Lawrence Coppin, Vice President – Technology, Salesforce at Virtusa, shares why a strong Salesforce foundation is critical for Agentic AI success. Learn More: https://splr.io/6049sy0iv #EngineeringFirst #AgenticAI #AIReadiness #GenAI #Agentforce #CustomerExperience

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Our own Greg Barlin shares how AI-assisted delivery is transforming the way Atrium's Salesforce teams work: accelerating speed-to-value, reducing repetitive tasks, and giving developers more time to focus on creative, high-impact outcomes

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🏎️ Speed without control is a risk you can’t take. Our latest MCP update gives you the tools to govern how AI agents access data, trigger actions, and work across systems with visibility and safeguards built in. Keep reading: https://sforce.co/3JfMZld

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Forecast looking diesel. But you're pipeline coverage looking like bbq chicken. Scratchpad helps you see what’s real—so your forecast isn’t built on vibes. 🤖 AI updates Salesforce fields so you never get nagged for admin work 💬 Ask AI what’s missing in a deal or pipeline and get instant answers, based on actual sales activity 🚩 Spot risky deals early so you can focus where it counts and avoid EOQ surprises Because accurate forecasts start with clean execution. #Sales #AI #Revenue

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Low-code integration means turning disconnected tools into end-to-end workflows without heavy custom code. Fewer manual handoffs, faster cycle times, and visibility your ops team can actually manage. How to get started: https://sforce.co/3JS8xEY

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Salesforce's Winter '26 release promises a significant overhaul for Service Cloud, introducing AI-powered knowledge, refined SLA management, and enhanced agent productivity tools. Mariel Domingo takes a look at the 10 standout updates from the release. https://bit.ly/41usxTZ #Salesforce

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🚨 New for enterprise brands: The Salesforce Commerce Cloud to Shopify Migration Guide 🧭 We’ve packaged insights from 25+ SFCC to Shopify enterprise replatforming projects into one comprehensive resource for technical decision-makers. What’s inside: - A side-by-side breakdown of SFCC vs. Shopify - Developer, infrastructure, and operational differences - A phased migration roadmap with timelines and key KPIs - How to reduce complexity and accelerate delivery If your team is exploring the move to Shopify, or struggling to move fast on Salesforce, this guide is for you.  📘 Download: https://lnkd.in/g-YuM_7s

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🚨The next article in our series with The Guardian has dropped 🚨 Eric Huff, UK/I COO at Salesforce, shares the 5 ways you can drive maximum ROI from your agentic AI investments. 💪 https://bit.ly/45dO31v

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Smarter journeys. Real-time personalization. Better outcomes. The #Salesforce ecosystem for marketers is changing as #Agentforce, #MarketingCloudNext, and #Flow come together to help marketers unify platforms, #automate repetitive tasks, build compelling #customerjourneys, and execute high-impact campaigns. Praveen Desai, Jason Hilliard, Jennifer Rizzardi explore in this blog. Take a look! https://lnkd.in/gMmFQbPc #Infogain #DigitalTransformation #AI #Marketing

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At Salesforce, we believe the agentic AI era will drive significant growth, efficiency, and profound societal value by enhancing human-AI collaboration and helping organizations meet their missions. This week, we released our Global AI Readiness Index: a data‑rich snapshot of how 16 countries are preparing to seize the opportunity of agentic AI. This Index serves as a valuable resource for governments, businesses, and civil society, providing insights into the strengths and challenges in adopting and scaling agentic AI. The report makes it clear that countries are eager to advance in their transformation journeys, with many showing similar progress and promise. Yet, it also reveals common gaps – especially in core infrastructure, investment, and talent readiness – that we must close through purposeful partnership to ensure that the benefits of agentic AI are made accessible to all. 💡Together, we can create a future where humans and AI agents collaborate effectively to streamline public services, strengthen economic competitiveness, and contribute to a more effective, efficient, and responsive global landscape. ➡️ See findings and recommendations in the full report: https://lnkd.in/gQwQQ-K8 #AIReadiness #TrustedAI #PublicPrivatePartnerships #SalesforcePolicy

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