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Senior practitioner with strong expertise in user experience strategy, UX/UI design…
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Ray Villares shared thisWebflow just gave AI agents governed access to your design system, CMS, and site data. WordPress has no answer for this. MCP 2.0 dropped this week. Not a chatbot bolted onto your CMS. Real ability for agents to build inside your actual design system, styles, components, CMS data, with governance built in. What that means in practice: Hand an agent a folder of case studies. Get 40 published, on-brand pages back the same afternoon. Ask how your site performed this week. Have it flag dropping pages, post the summary to Slack, and create follow-up tasks. One conversation. Every one of those tasks currently means a dev ticket, a queue, and a QA pass on WordPress. This isn't a one-off either. Native Claude connector in February. Cursor plugin in March. A major MCP expansion in May. Now this. WordPress has no version of this coming. Its architecture, a core plus a patchwork of independently maintained plugins, was never built to support it. It never will be. If you're still weighing a WordPress to Webflow migration, this is one more data point. What's holding your team back from making the switch? (Link to full breakdown in comments)
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Ray Villares reposted thisRay Villares reposted thisTurn your agent into a Webflow expert with just a click. Today, we’re excited to announce Webflow MCP 2.0. It dramatically expands what agents can do on the Webflow platform, so you can build at AI speed without sacrificing on quality, control, or governance. → Create on-brand content, faster — build with the full context of your design system and CMS data. → Guide your agents — create a unified source of context to guide your agents with skills and resources like brand guidelines and legal docs. → Get more from your site data — analyze site performance conversationally, or route data between tools without leaving your chat. → Collaborate safely at scale — MCP 2.0 can build on branches, enforce roles and permissions, and track every site change with AI attribution. Webflow MCP 2.0 is now available to all Webflow customers at no additional cost. Get started with a 1-click install right where your team already works: Claude, Cursor, and ChatGPT. 👉 Start building for what’s next: https://wfl.io/4b3sDXsJoin the brands building their best work on WebflowJoin the brands building their best work on Webflow
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Ray Villares shared thisVery coolRay Villares shared thisI created The CMO Guide 2026 with Claude. A guide designed for marketing leaders who want to understand how to use Claude to structure, accelerate, and manage their marketing workflows with AI. Because in 2026, the role of the CMO is changing dramatically. The best CMOs won’t be the ones who use AI occasionally. They will be the ones who know how to build real AI-augmented marketing systems. It’s no longer just about managing: → brand strategy → editorial calendars → marketing campaigns → content teams → performance reporting The real challenge is: How do you build an AI-augmented marketing system? Not to replace teams. But to help them move faster, structure ideas more effectively, produce content more efficiently, identify weak signals earlier, and turn insights into action. In this guide, I cover: → how the CMO role is evolving with AI → where Claude delivers the most value in marketing → how to use Claude to build a marketing strategy → how to create better briefs → how to automate marketing workflows → how to accelerate content creation and campaigns → how to measure marketing ROI with AI → the mistakes to avoid in 2026 → prompts and resources to help you take action The key takeaway: The best CMOs will not be replaced by AI. They will be augmented by well-designed AI systems. And those who learn how to build and structure these systems will have a significant advantage. I documented everything in a comprehensive, practical, and highly actionable guide. To receive it for free: 👍 Like this post 💬 Comment “CMO” below ♻️ Repost for priority access
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Ray Villares shared thisIn the age of AI, context is king! Congrats Unravel Data for changing the data platform optimization game again.Ray Villares shared thisFor years, data observability and FinOps dashboards have been watching your data platforms, alerting you to problems, making recommendations, and then waiting. Meanwhile, the actual fix lands on the same overstretched engineering team. Visibility without action is just expensive watching. That's the problem Unravel set out to solve, and what makes today's announcement worth your attention. Arvix AI doesn't hand your engineers another to-do list. Three agents (FinOps, DataOps, and Data Engineering) do the work themselves. Autonomously. Safely. Across Databricks, Snowflake, and BigQuery. Your best engineers shouldn't be human query optimizers. Now they don't have to be. http://runarvix.ai/ #DataPlatformOptimization #FinOps #DataEngineering #Databricks #Snowflake #BigQuery
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Ray Villares shared thisPretty darn close in my POV except maybe a lot more with Claude and Claude Design / MCPs. MPCs will rule the rest of this year.Ray Villares shared thisThe UX design stack is changing in 2026. And it’s not just about using more AI tools. It’s about a bigger shift: From creating screens faster to understanding users better. In 2025, most designers worked with a classic stack: Figma for design. FigJam and Miro for workshops. Maze, Hotjar and UserTesting for research. Notion and Google Docs for documentation. ChatGPT and Claude for support. Useful? Yes. But also messy. Too many tools. Too much manual analysis. Too much guessing between research, design and product decisions. The real problem was not the lack of tools. The problem was the gap between user behavior and design decisions. A user hesitates. A user rage clicks. A user scrolls past the CTA. A user drops at the same step again and again. But the designer still has to watch recordings, collect notes, connect patterns, explain the issue and turn it into something the team can actually use. That’s where the stack is changing. In 2026, the best design workflows will become AI-native. Not “AI for pretty screens.��� AI for: → faster interface exploration → behavior-based UX research → automatic friction detection → clearer product decisions → stronger connection between data and design → less guessing and more evidence Tools like Figma AI, Lovable and Framer AI will help designers create faster. Tools like Flamio, Maze AI and UserTesting AI will help teams understand what users actually do. Tools like Hotjar AI, Microsoft Clarity and Flamio will make behavior patterns easier to analyze. And tools like Notion AI, Linear and ChatGPT will help turn insights into product direction. That’s the shift. In 2025, designers used tools to create interfaces. In 2026, designers will use tools to understand users. Because the future of UX is not just faster design. It’s better decision-making. ♻️ Repost this if you think more designers should rethink their UX stack. Follow Alex Ada for practical UX, AI and product design insights. #UXDesign #AIForDesigners #ProductDesign
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Ray Villares shared thisPretty sweet so far.Ray Villares shared thisBuild anything you can describe with AI code components, now available to all Webflow customers. Need a pricing calculator? A job board? An interactive quiz? Tell the AI Assistant what you want, and it generates a working code component directly on your page. It's automatically styled to match your site — fonts, colors, spacing — so it looks right from the start. Then refine it with AI or open the code editor for full control. And with shared libraries, you can drop AI code components into any site. No rebuilding from scratch. To celebrate the launch, we’re kicking off a two-week Builder Challenge in our Community Homebase. The prompt: Generate an AI code component natively in Webflow and share what you built. That’s it! Every participant is automatically entered into a raffle to win: - 1 Webflow Conf ‘26 Ticket - 3, $100 gift cards - Plus, an opportunity to be featured as a use-case on webflow.com This is a new way to build for the web — faster, more flexible, and built around your ideas. → See what you can build with AI code components: https://wfl.io/4vZCnux → Enter the Builder Challenge: https://wfl.io/4cRhkmJ
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Ray Villares shared thisExcellent!!!Ray Villares shared thishow I get a 90+ pagespeed score on every webflow project. most people blame webflow when their site is slow. honestly it's rarely webflow's fault. here's what I actually do: 1. swap iframes for Lite YouTube or Lite Vimeo, regular iframes load the entire video player on page load even if nobody watches it. lite embeds lazy load the video only when someone interacts with it. one swap and your load time drops noticeably. 2. compress everything to WebP. before uploading dropping a raw PNG or JPEG straight from figma into webflow is one of the most common mistakes I see. always convert to WebP first. you can also compress within webflow. 3. only load the font weights you actually use. loading 6 font weights when you use 3 is just dead weight on every page load. go through your font settings and cut anything you're not using. 4. lazy load images below the fold. there is no reason to load images the user hasn't even scrolled to yet. turn on lazy loading for everything that isn't in the hero. 5. cut back on third party scripts. every script you add is another request. live chat, heatmaps, analytics, popups. they all add up fast. only keep what you actually need. none of this is complicated. It's just discipline. which one are you guilty of skipping? 👇
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Ray Villares shared thisSix years in and we're just getting started. Grateful for every client who trusted us with their brand and every team member who brought the work to life. VSURY was built on a simple belief that great digital work doesn't require a bloated agency. Senior teams, sharp thinking, and the right tools beat size every time. If your brand is ready to evolve and matter more, visit us at https://www.vsury.com/
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Ray Villares shared thisHappy to share we're now a Webflow Certified Partner and we're just getting started. We've been building faster, cleaner, and smarter on Webflow for a while now. This certification reflects the work, the craft, and the clients who trusted us to get it right. To every client who took the leap with us, this one's for you. If your brand is ready to evolve and matter more, visit us at https://www.vsury.com/
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See ya there! Excited to meet you.
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Ray Villares liked thisRay Villares liked thisWebflow MCP 2.0 launched just last week. It's already handling 80% of our pre-launch website QA. At Factors.ai, we added it to our release workflow almost immediately because it caught issues that would normally require multiple manual QA passes across SEO, accessibility, CMS, assets, and site structure. It's not just a tool for developers, it's also valuable for Content, SEO, and Marketing teams to validate website quality. Here's some of the audits it can perform: • Overall site health across SEO, CMS, page structure, and configuration • Broken links, redirects, and insecure HTTP URLs • Accessibility issues (WCAG 2.1) including forms, buttons, keyboard navigation, and heading structure • Image optimization opportunities like oversized assets, missing alt text, and poor filenames • CMS architecture, relationships, and best practices • Design system consistency and class naming • Custom code review to identify risky or redundant scripts Instead of manually reviewing dozens of pages, you can ask MCP to analyze your site and point you directly to areas that need attention. If you have the 𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 add-on, it gets even more interesting. MCP can answer questions using your site's analytics in natural language, such as: • How is my site performing this week compared to last week? • Where is traffic coming from: organic, direct, referral, or paid? • Are users clicking “Get Pricing” or “Book a Demo”? • How are Blog Posts performing vs Case Studies this month? That means your website isn't just easier to build. It's easier to optimize with AI. I think this is one of the most practical AI workflows Webflow has introduced, especially for teams that own content, SEO, growth, and website operations. Has anyone else started using Webflow MCP yet? What has your experience been? #Webflow #MCP #AI #SEO #Marketing #QA
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Ray Villares liked thisRay Villares liked thisNo offense to everyone else on LinkedIn, but us small agency advertising people have the most fun jobs. And what's even more fun is all getting together next week in LA for the Ad Age Small Agency Awards! Can't Wait! Thanks for bringing us together Judann Pollack Ewan Larkin Brian Bonilla Jeanine Poggi Tim Nudd Natalie Zfat
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Ray Villares liked thisRay Villares liked thisThis year, we've spent a lot of time Flow Ninja to develop our Growth department. And the more we've talked to our clients, the more we have realized that no one knows what is ACTUALLY happening on their websites. They cannot defend their website budget, they cannot see the pipeline the website has touched or how much pipeline closed from the website. So we have worked with some of our key accounts to create a web intelligence dashboard that tells you exactly: - what revenue you have generated - from which channels - and finally gave them clarity on their website Join us at Webflow conf to dig deeper and showcse how to win with data.
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Ray Villares liked thisRay Villares liked thisAs someone who truly believes Webflow will continue adapting to a market that’s evolving faster than anyone can confidently predict, investing time in this felt like the right move. Preparing for this, and learning about FLASH framework confirmed to me how strong of a foundation Webflow has. No product is perfect for every customer, and Webflow isn’t pretending to be. They’ve chosen their niche, they’re committed to serving it exceptionally well, and I believe that’s exactly why they’ll continue leading that space for years to come. Can’t wait to see the updates and improvements they’ve prepared for Webflow Conf. This year online, but next, hopefully in person!
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Ray Villares liked thisRay Villares liked thisInteresting fact: did you know that the Bluetooth logo is inspired by the name of Harald Bluetooth, an actual Viking King! The bluetooth logo is a H and B in old Viking runes. Good brand identity work is timeless! Credit: https://lnkd.in/e5bmQ_NW
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Ray Villares liked thisRay Villares liked thisLast year at Webflow Conf, we talked about going from prompt to production. This year, we're finishing that sentence: what you design and what ships should be the same thing. Here's why that finally became true. > Link in comments Want to hear more > Join us at Webflow Conf in Boston Sep 1-3
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Ray Villares liked thisRay Villares liked thisWebflow just announced something that feels less like a product update and more like a reset of how the web is built. Yesterday I read Webflow’s “Getting to the source” twice. The first time as someone who has spent years building websites in Webflow. The second time as the person responsible for betting path digital’s delivery model on the platform. Webflow admits that the Designer has never worked directly on the website itself. You work on a proprietary representation, which Webflow compiles into the HTML, CSS and JavaScript that ships. For more than a decade, that abstraction made building for the web accessible to millions of people. It also kept creators one layer away from the real thing. Now Webflow is rebuilding around code as the source of truth. The visual canvas, developers and agents will work on the same artifact. More than 30% of Webflow’s enterprise customers already run agents against production sites through MCP, roughly 4x more than in January. That is a much bigger move than adding a few AI buttons. Webflow is changing the foundation of its product around how websites will be built and operated over the next decade. There’s a personal reason this matters to me. Over the few months, I watched agencies jump on the AI website train and announce that websites were basically finished. Clients would generate everything themselves. The future was prompts, apps and whatever tool had launched that month. Some of them rebuilt their entire positioning around that idea. They’ll have to revise it again. At path digital, our view stayed pretty boring: the website remains one of the most important assets a B2B SaaS company owns. It’s where positioning becomes tangible, where buyers understand the product and where the sales team sends prospects before a call. We kept investing in Webflow because it gives small teams speed, gives marketing teams control after launch and gives us enough depth to build serious systems around it. We also know its constraints because we work inside them every day. Code becoming the canonical artifact removes one of the biggest ones. Clients need a Webflow partner that understands positioning, builds a system their team can actually operate and knows where agents will help or create a complete mess. That is the direction path digital has been building toward for years. Agencies chasing every new tool can keep changing horses. We picked ours carefully. Webflow is still the right one.
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Ray Villares liked thisRay Villares liked thisDesign Systems are becoming the operating system for AI product development and I am thinking about how much the role of design systems is about to change. For years, we treated design systems primarily as a way to create consistency: - Components. - Tokens. - Patterns. - Documentation. That still matters. But in AI-native product development, a design system can become something much bigger: the operating layer connecting human intent, AI generation, and production code. The model I see emerging looks like this: 𝗛𝘂𝗺𝗮𝗻 𝗜𝗻𝘁𝗲𝗻𝘁 → 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 + 𝗔𝗜 𝗥𝘂𝗹𝗲𝘀 → 𝗔𝗜-𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 → 𝗛𝘂𝗺𝗮𝗻 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗖𝗼𝗱𝗲 → 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 + 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 The important shift is what sits inside the design system. Not just UI components and design tokens, but also: • Interaction rules • AI behaviors and guardrails • Prompt patterns • Accessibility requirements • Content standards • Documentation • Design-to-code conventions • Agent instructions and validation criteria Imagine defining a component in Figma with not only its visual properties, but also rules for 𝘄𝗵𝗲𝗻 𝗔𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝗶𝘁, 𝗵𝗼𝘄 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲𝗵𝗮𝘃𝗲, 𝘄𝗵𝗮𝘁 𝗱𝗮𝘁𝗮 𝗶𝘁 𝗰𝗮𝗻 𝘀𝘂𝗿𝗳𝗮𝗰𝗲, 𝘄𝗵𝗮𝘁 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀 𝗮𝗽𝗽𝗹𝘆, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗶𝘁 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲𝘀 𝗶𝗻𝘁𝗼 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴-𝗿𝗲𝗮𝗱𝘆 𝗰𝗼𝗱𝗲. That changes the design system from a reusable UI library into 𝗮 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗔𝗜-𝗮𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. AI can generate faster. But speed without constraints creates inconsistency, technical debt, and design drift. The opportunity for design teams is not to compete with AI on output. It is to build the systems that help AI produce the 𝗿𝗶𝗴𝗵𝘁 𝗼𝘂𝘁𝗽𝘂𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆, 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗮𝗯𝗹𝘆, 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝗵𝘂𝗺𝗮𝗻-𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀. That may become one of the most important roles of design systems in the AI era. #AIProductDesign #DesignSystems #Figma #ProductDesign #EnterpriseAI #DesignOps #UXDesign #AIGovernance #PrincipalProductDesigner #AIProductDesign #EnterpriseAI #ExplainableAI #EnterpriseUX
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Ray Villares liked thisRay Villares liked thisGuess it's time to make it LinkedIn official... For the past 8 months I've been freelancing and I've been lucky enough to have kept busy working with old friends and a couple new pals. So, if you or someone you know is looking for help with a design or branding project or looking to fill a creative director role, keep me in mind. Or if you just want to reach out, reconnect, and say hi, I'm around for that too.
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Andrea Cau
I’ve been thinking about the National Design Studio in the U.S. lately, a smart initiative that modernizes government services by applying commercial design principles to improve user experience, build trust, and streamline processes like paying taxes and accessing benefits. Led by Joe G., co-founder of Airbnb, this team is working to change how people interact with government, both digitally and physically. Recently, they launched 12 DAYS OF GOVDESIGN HISTORY (https://lnkd.in/ewahZg5V), an advent calendar highlighting key moments of design, innovation, and public work that helped shape the U.S. It’s a celebration of design in the public sector and proof that good design can build trust at scale. And it got me thinking about Italy. What Designers Italia has done is genuinely important, it’s a first building block. I just hope it doesn’t stay an exception, and that it keeps going with new initiatives, in the same spirit as the NDS. A tribute to elevating our country as one of the greatest innovators and artists in the world. It would also be a way to present many works that are not known worldwide and create a powerful connection to tourism. Sometimes, it really takes very little to create value, and I’m sure that in Italy, there’s a lot, from small to large studios, to freelancers who proudly carry the name of Italy across the globe. I’d love to see something like this happen here. Let’s hope it comes soon. #DesignLeadership #ServiceDesign #CivicDesign #UXDesign #DesignStrategy #ItalianDesign
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Chris Mann
Most deep tech brands lead with complexity. Quantum breakthroughs. AI models. Patents and roadmaps. But luxury brands learned long ago that the story of craft matters more than the craft itself. Taste isn’t about elitism—it’s about restraint. It’s knowing what not to show, what not to say, and when to let silence do the work. As deep technologies like AI and quantum computing move from the lab to the world, the companies that lead will be the ones who communicate with elegance, not excess. Because when everything is powerful, taste becomes the real differentiator.
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