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Articles by Sheldon
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Product Engineering is King, Low Code is Key and Other Takeaways from the Forrester Digital Transformation Conference 2018
Product Engineering is King, Low Code is Key and Other Takeaways from the Forrester Digital Transformation Conference 2018
Martin Gill, VP, Research Director for Forrester, is a flamboyant speaker and was the perfect choice to deliver the…
6 Comments -
Capitalizing on Context: Location Awareness for Marketers
Capitalizing on Context: Location Awareness for Marketers
In recent years, brands have used technology to make location-based marketing increasingly immersive and experiential…
3 Comments
Activity
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What a celebrity endorsement🙏 Today Daniel Barnicle, CIO of adidas and Maren Springmann, CIO of Porsche tested our Vegean GmbH Burgers at Bits &…
What a celebrity endorsement🙏 Today Daniel Barnicle, CIO of adidas and Maren Springmann, CIO of Porsche tested our Vegean GmbH Burgers at Bits &…
Liked by Sheldon Monteiro
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Informative Article by Acera Alum: https://lnkd.in/e8FNJZGh (Graduate of Dartmouth in Math & Gov't '24, Comp Sci MS '26):
Informative Article by Acera Alum: https://lnkd.in/e8FNJZGh (Graduate of Dartmouth in Math & Gov't '24, Comp Sci MS '26):
Liked by Sheldon Monteiro
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Who's heading to McDonald's this month to play #Monopoly? MyLowe's Rewards members certainly are! We are so excited to be a part of the return of…
Who's heading to McDonald's this month to play #Monopoly? MyLowe's Rewards members certainly are! We are so excited to be a part of the return of…
Liked by Sheldon Monteiro
Experience & Education
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Publicis Sapient
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Publications
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Analyzing the CMTO - A reflective survey of MarTech professionals and what it means for brands and the profession.
SapientNitro
The prominence of marketing technologists and the CMTO role has greatly expanded since 2008. Just in the past year, the topic has been featured in an article in the July-August 2014 edition of the Harvard Business Review, and blogger Scott Brinker recently hosted the first Chief MarTech Conference; there is no denying marketing technology is hot right now.
But few studies have been done to understand this group’s education, skills, gaps, and areas of expertise. How similar are marketing…The prominence of marketing technologists and the CMTO role has greatly expanded since 2008. Just in the past year, the topic has been featured in an article in the July-August 2014 edition of the Harvard Business Review, and blogger Scott Brinker recently hosted the first Chief MarTech Conference; there is no denying marketing technology is hot right now.
But few studies have been done to understand this group’s education, skills, gaps, and areas of expertise. How similar are marketing technologists? How different?
To help us shed more light on the emerging profession of marketing technologists, we took the initiative to study them in depth. The findings are striking.Other authors -
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SapientNitro Insights 2014 | Enabling Connected, Always-on Environments
SapientNitro
See publicationTechnological prowess is changing the type of stories that can be told by brands. We explore 5 relevant tech trends for 2014 for brands and marketers: mobility, big data and analytics, social media, HTML5/CSS3, and sensors.
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SapientNitro Insights 2013 | Predicting Desirability—Lessons From a Teen Genius
SapientNitro
See publicationAs more consumer touchpoints become digitally enabled, consumer expectations will evolve. The key to rich contextual experiences is consumer insight and the power of prediction, built on centralizing intelligence and connected thinking.
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SapientNitro Insights 2012 | After the Release: Maximizing Value From Your Commerce Platform Investment
SapientNitro
See publication9 tips for CX executives prior to launch of major technology platforms.
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An Effective Framework for Business Applications Planning
Kellogg School of Management, Sapient
In Missing Millions: Unlocking Strategic IT Value: An
Effective Framework for Business Applications
Planning we explain how companies can exploit and
unleash the power of business applications by applying
a flexible industry-agnostic model, the Application Investment Management (AIM) Framework, which aligns
business value with application spending to achieve
immediate IT cost savings and reduce ongoing costs by
creating a simpler and more disciplined environment.Other authors -
Projects
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SapientNitro Mobile Commerce Case Study: Using Big Data to Understand the Mobile In-store Shopping Experience
If you want to understand consumer behavior, you should be concerned with why people behave the way they do, and how you can create the data you need to answer difficult questions even where signals do not exist. So how exactly do you create instruments to test hypotheses about human experience? And how do you create the tools and visualizations for interpretive analysis?
In this presentation, Sheldon Monteiro, John Cain, and Thomas McLeish focus specifically on instrumented ecosystems:…If you want to understand consumer behavior, you should be concerned with why people behave the way they do, and how you can create the data you need to answer difficult questions even where signals do not exist. So how exactly do you create instruments to test hypotheses about human experience? And how do you create the tools and visualizations for interpretive analysis?
In this presentation, Sheldon Monteiro, John Cain, and Thomas McLeish focus specifically on instrumented ecosystems: long-term deployments of related sensors into contexts of everyday life; and creating connected proprietary communities – for the long-term development and evaluation of products, services, and communications.Other creators -
More activity by Sheldon
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Great day presenting "AI in DevOps" at the DevOps COE onsite meet for McDonald's! We dove deep into how AI is revolutionizing DevOps, focusing on…
Great day presenting "AI in DevOps" at the DevOps COE onsite meet for McDonald's! We dove deep into how AI is revolutionizing DevOps, focusing on…
Liked by Sheldon Monteiro
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