B2B Narrative Strategist & Executive Ghostwriter | Financial Services, Fintech & and Investment Management | Books & Thought Leadership | Former Expert Witness & Wall Street Trader
New York City Metropolitan Area
4K followers
500+ connections
About
Great expertise does not guarantee that the market will understand why it matters.
I learned that lesson over a career spent at the intersection of complex financial information, business decisions, and communication.
As a Wall Street trader, risk manager, valuation professional, consultant, university finance professor, entrepreneur, and testifying expert witness, I repeatedly saw the gap between what experts intend to communicate and what audiences understand. This gap can mean weakened trust, longer sales cycles, missed opportunities, and confusion about a firm's value proposition.
Today, I help financial services, fintech, and investment management firms, and the executives who lead them, close that gap through two service paths.
NARRATIVE STRATEGY FOR B2B FIRMS
I help organizations assess, design, and implement narratives and thought leadership around complex strategies, products, research, and ideas:
● Narrative Diagnostic — Identify strengths, weaknesses, gaps, and opportunities.
● Narrative Design — Develop positioning, narrative architecture, and thought leadership strategy.
● Narrative Implementation — Translate strategy into quality thought leadership and market-facing communications.
The objective isn't more content. It's a stronger connection between what an organization knows, what it communicates, what audiences understand, and what they subsequently do.
GHOSTWRITING FOR EXECUTIVES
I partner with executives and other industry leaders who have important ideas but may lack the time, distance, or writing bandwidth to develop them fully.
I ghostwrite books, articles, white papers, speeches, presentations, executive commentary, LinkedIn thought leadership campaigns, and other content. My process can include interviews, independent research, data storytelling, outlining, and developmental editing.
WHY ME?
My background combines financial and investment subject-matter expertise with research, strategy, and professional writing. I hold a PhD in finance, MBA in finance, MA in economics, and MFA in creative and professional writing, along with CFA® charterholder, FRM®, and CFE credentials.
My experience has taught me never to assume that information supplied is the same as understanding achieved.
This idea informs my work on Narrative Governance Risk: the risk that an organization's strategy, expertise, or intended message is interpreted differently than intended.
I explore these issues in Money Mainly (https://moneymainly.substack.com), where financial expertise meets communication, judgment, and market interpretation.
Services
Articles by Susan
Activity
4K followers
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisCreate Financial Thought Leadership That Highlights What's Possible We often look to blockbuster movies or bestselling books when we want to be inspired, yet we rarely expect the same from corporate content. It does not have to be that way. In a world of too much "ho-hum" and not enough "boffo," companies have a golden opportunity to show people both what they know and what their knowledge makes possible. The concept of bringing big ideas to life hits home in a personal way. On August 28, 1964, sixty-two years ago, NASA launched its first weather satellite, Nimbus 1. My late father, Richard Berkwitt, worked on Nimbus. In its 1964 Mission Operations Plan, NASA lists him as a Spacecraft Handling Engineer in the Nimbus Spacecraft Control Center. In 1964, it was nigh impossible to get detailed meteorological data about our planet, let alone get it quickly enough to predict adverse events and then warn people accordingly. Nimbus 1 and the six Nimbus satellites that followed changed that. Using special cameras that adjusted for light as the satellite traveled around the polar orbit, Nimbus 1 captured and then transmitted 27,000 photos back to NASA ground team members for analysis. Today, satellite weather imagery seems ordinary. Like any innovation, someone has to imagine what's possible and energize others to help develop new and improved solutions. How is this related to financial thought leadership? Transform your ideas into a dynamic springboard to inform, challenge, and inspire your prospects and clients. Talk about things that matter. Challenge assumptions your audience may not have thought about before. Inspire your audience to imagine a better decision, solution, or outcome with your help. In the world of AI, it's especially important to stand apart from your competitors. Financial firms increasingly have access to the same information and many of the same tools for turning that information into content. The question is whether what you produce is memorable. If it's not, think about how to turn the ordinary into extraordinary. The differentiators may increasingly be experience, judgment, curiosity, conviction, and originality. Don't forget passion. Innovators usually care deeply about solving the problem they are working on. They want your feedback. They thrive on working with you to continually improve. They don't shrink from dialogue; just the opposite. Sophisticated B2B thought leadership doesn't need to hide that passion. It needs to support it with evidence and teamwork. My father taught me so many valuable life skills, including the need to think beyond the status quo. The best mentors don't merely give us answers. They expand our sense of what is possible. Great thought leadership can do that too. I wrote about Nimbus, my dad, mentors, and why I think thought leadership should aspire to make expertise consequential in my latest Money Mainly article. https://lnkd.in/e7FtqHDy
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared this"How Financial and Investment Thought Leadership Helps You Avoid the Transparency Trap" explains the importance of recognizing that prospective and existing clients need meaningful information, not just more information.How Financial and Investment Thought Leadership Helps You Avoid the Transparency TrapHow Financial and Investment Thought Leadership Helps You Avoid the Transparency Trap
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisGraduation Week: I am proud to announce I am officially a graduate of the #MilestoneCircles program at the Nasdaq Entrepreneurial Center. Over the last 12 weeks, I've had the privilege of collaborating with high-energy founders, brainstorming with brilliant mentors, and diving into actionable strategies to scale my B2B narrative strategy and executive ghostwriting business. Paying It Forward: Alongside running my thought leadership strategic advisory and ghostwriting practice, I am excited to volunteer my time as a mentor. With 25+ years in financial services, fintech, and investment management, helping business owners transform raw ideas into massive value for their clients and teams is a true "everyone wins" opportunity. A Heartfelt Thank You: Huge thanks to the Wells Fargo Foundation for making this program free for entrepreneurs, to Nasdaq for championing free enterprise, and to all the incredible peers I met along the way. Ready to Scale Your Business? Applications for the 2026 Milestone Circles cohorts are officially open. Learn more and apply here: https://lnkd.in/ezZqB3S3. (Drop my name in your application so they know I sent you!)
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisI'm please to share that I've been accepted into the 2026 Milestone Circles program at the Nasdaq Entrepreneurial Center. My career has spanned capital markets, corporate training, executive thought leadership, fiduciary and governance advising, financial publishing, and risk management. I have long believed that strong businesses are built through continuous learning, meaningful collaboration, and exposure to new perspectives. I'm looking forward to connecting with other growth-focused leaders across industries while continuing to expand my work around narrative strategy, thought leadership, and communication risk in financial services, fintech, and investment management. Milestone Circles is a 12-week program that provides entrepreneurs with access to community support, education, and resources. The program remains free for entrepreneurs thanks to the generous support of Wells Fargo. To learn more, visit https://lnkd.in/ezZqB3S3. #Accelerator #financialservices #fintech #ghostwriting #investmentmanagement #MilestoneCircles #narrativestrategy #thoughtleadership
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisJack VanDerhei, PhD Congratulations to you, Spencer Look, and Morningstar on the publication of your paper, "A Simulation of Universal Retirement Plan Coverage. I see it is available on the Elsevier SSRN Social Sciences Research Network. I will ask Elsevier to include it as part of our next pension risk management ezine issue. I created and now co-edit this regularly published ezine with Dr. Shantaram Hegde. Our readership has rapidly grown as subscribers seek relevant and timely information about the global retirement industry. I learned a lot about the Australian retirement system when I was selected to work as the risk management expert as part of a project led by the World Bank for the Chilean pension regulator. We conducted a field trip to Chile that consisted of interviewing regulators, central bankers, asset managers, and technology executives who helped track investment risks. At that time, the goal of what is essentially a national 401(k) system was to invest in alternatives (commodities, currencies, inter alia) on a risk-appropriate basis and with enhanced oversight to control for risks. A key part of the team was Graeme Thompson. He once served as the CEO of the Australian Prudential Regulation Authority. Dr. Roberto Rocha led the project team. I was later engaged to teach financial professionals in Sydney about retirement fiduciary issues. I agree with you wholeheartedly about the need for dramatic changes in how individuals and their employers prepare for retirement. Your research continues to contribute to the body of work that guides ERISA sponsors and policymakers. My biggest concern about economic sensibility in terms of encouraging people to save today for a sunny tomorrow is the undeniable reality of a bifurcated populace in terms of basic literacy and numeracy, let alone financial knowledge. We have young people in this country who graduate from high school but cannot read or solve basic math problems, and who are therefore unlikely to secure and keep good-paying jobs. It was the first thing I thought of when I started reading your paper. Quality education is so important. Keep up the great work.Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisRecent discussion of a U.S. retirement savings framework modeled on Australia’s superannuation system highlights an important shift in the policy conversation: expanding access to retirement plans is no longer enough. The focus is moving toward how systems are designed to drive better long-term outcomes. International experience is instructive. Australia’s system has produced higher retirement balances not simply because of structure, but because of sustained participation, meaningful contribution rates, and consistency over time. Our research at the Morningstar Center for Retirement & Policy Studies points to the same conclusion in the U.S. context: https://lnkd.in/e9M_aW_J • Automatic enrollment at a 6% default contribution rate can increase projected retirement wealth by roughly 49% compared to voluntary participation • Starting at lower default rates with automatic escalation still produces gains of more than 40% • Long-term participation is critical. Workers who remain in a plan for 10 or more years see wealth increases exceeding 65% These findings reinforce a simple point: outcomes are driven by behavior, and behavior is shaped by plan design. As policymakers consider new national savings frameworks, several elements will be essential: • Default contribution rates that are high enough to matter • Automatic features that support sustained participation over time • Portability mechanisms that keep workers connected to the system across jobs Expanding access is a meaningful step forward. The long-term impact, however, will depend on whether these systems are designed to encourage consistent, long-horizon saving.A Simulation of Universal Retirement Plan CoverageA Simulation of Universal Retirement Plan Coverage
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA reacted on thisHello, everyone. I'm excited to be part of this group. I just finished watching Paul Sloane's LinkedIn Learning course about lateral thinking. It got my proverbial wheels turning as I expand my B2B content strategy and executive ghostwriting business. (I specialize in the financial services, fintech, and investment management sectors.) Susan Mangiero, PhD, CFA
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisFinancial services, fintech, and investment management firms are brilliant at innovation but struggle to articulate what makes them different. I'm pivoting to help bridge that gap—sharing insights and delivering solutions that mitigate narrative governance risk.Why I'm Focusing on Financial & Investment Narrative StrategyWhy I'm Focusing on Financial & Investment Narrative Strategy
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA shared thisWomen will control trillions in assets over the next decade. But hiring patterns in finance tell a different story. When firms aren’t aligned with the market they serve, that sends a signal—and signals shape outcomes. A short piece on Narrative Governance Risk: https://lnkd.in/eib5VXX6
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisSusan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisRecently Jeffrey Allen Mangus and I were ghosted He and I hopped on Zoom 10 minutes early (If you’re not 10 minutes early, you’re late mindset) We quickly went over a few things Then came the top of the hour And. . . Where is he? I'll be honest, I don't get it. Jeff doesn’t get it. I’m sure no one gets it. You reviewed our profiles. You visited our website. You clicked on the calendar link, answered the questions, and picked a time. Then you never showed up. Nobody forced you to book a call with us. You chose the time. You had every chance to look at your schedule first. And if something changed, it takes ten seconds to send: "Sorry, I need to cancel." That's it. Five words. In a world where we can text, email, DM, or ping someone from our watch, silence isn't a scheduling problem. It's a choice. Yes, life happens. Emergencies are real. Schedules blow up. We get it, and we’ll always give grace for that. But a no-show with no message differs from a cancellation. One is an unavoidable hiccup. The other is a lack of common courtesy. You have to wonder: If they did this in a corporate setting, how long would they keep their job? Is this how they treat their clients? And how would they feel if the roles were reversed and someone left them sitting there waiting? Your reputation isn't only what you say in the meeting. It's also what you do when no one is making you do it. The people who show up, or who respectfully say "I can't make it," are the ones others remember, refer, and want to work with. Be that person.
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisSusan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisI’ve done some pretty cool stuff in my career. My kids were impressed by exactly ONE thing. 😂 I’ve built and sold two successful businesses. I’ve been deployed to Iraq. I grew a YouTube channel past 400,000 subscribers. My Facebook page is closing in on 800,000 followers. My financial blog once got around a million visitors a day and won blog of the year. I made Investopedia’s Top 100 Financial Advisors list several years in a row and cracked the top 10 more than once. CNBC even had me on their Digital Financial Advisor Council. Pretty cool stuff, right? My kids could not care less. 😂 But the day I showed them that MrBeast was following me on Twitter? NOW I had credibility. That was the one accomplishment that finally made them look at me like, “Okay Dad… maybe you’re actually kind of cool.” Apparently selling businesses, making advisor lists, building an audience, and all the other stuff barely moved the needle. Mr Beast hitting follow? THAT got their attention.
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisSusan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisVolunteer advocacy can make a meaningful difference. As a proud advisory board member of Fundamentals for Foster Care, founded by Cheryl Elizabeth Williams, I was grateful to see that impact firsthand this summer. During Amazon’s Global Month of Volunteering, we joined 13 other local nonprofits for a skilled-volunteering session at Amazon’s Austin headquarters. An outstanding team of Amazon and Whole Foods Market employees shared their expertise in CRM management and digital marketing strategy, helping us strengthen our internal capacity and accomplish an incredible amount in a short time. Their compassion, generosity, and commitment to our community made the experience truly inspiring. Thank you to Amazon and Whole Foods Market for investing in Central Texas nonprofits and creating opportunities for skilled volunteers to make a lasting impact! 💚 And to Taproot Foundation for connecting us to skilled volunteers.
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Susan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisSusan Mangiero, PhD, CFA, CFE, FRM, MFA liked thisParticipant access to their 401(k) money is, as a practical matter, baked into the cake. Daily liquidity may not be legally required, but participants expect it, for distributions, loans, reallocations and other transactions. That makes participant-level liquidity an important consideration when fiduciaries select investments for a plan. In my latest article, Alternative Assets (23)—DOL Proposal and the Six Defined Factors: The Liquidity Factor (2), I look at what the DOL’s first Liquidity example could mean in practice and where I think it may add to the work of plan fiduciaries and advisers.Alternative Assets (23)—DOL Proposal and the Six Defined Factors: The Liquidity Factor (2)Alternative Assets (23)—DOL Proposal and the Six Defined Factors: The Liquidity Factor (2)
Experience
Education
Licenses & Certifications
Volunteer Experience
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Publications Manager
American Society of Journalists and Authors
- 7 months
Coordinating content and distribution activities of ASJA publications with blog, magazine, and newsletter editors. Liaise with ASJA Board to ensure publications strategy supports information needs of freelance writer members
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Marketing Specialist
American Society of Journalists and Authors
- 3 months
Wrote copy for AJSA blog, weekly newsletter, and social media to promote 2023 ASJA Virtual Conference
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Judge
Connecticut Invention Convention (CIC)
- 2 months
Economic Empowerment
Reviewed young entrepreneurs' invention submissions
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Judge
American Society of Journalists and Authors
- 2 months
Science and Technology
Reviewed science article submissions
Publications
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CFOs Can't Be Lax About Taxes: 3 Concerns in 2024
CFO
See publicationCFOs need to incorporate tax analysis as part of their strategic decision-making or find themselves dealing with unexpected financial and operational outcomes.
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A Bad Return On Your Money
FRAUD Magazine
See publicationInvestors have been losing their money to scammers since ancient times, but the scale and the cost of investment fraud has only grown in a digital age that has made it easier for fraudsters to steal hard-earned savings. In "A Bad Return On Your Money," published in the Nov/Dec 2023 issue of FRAUD Magazine, Dr. Susan Mangiero, CFA explores several types of investment fraud and cautionary red flags to consider. Susan is a Certified Fraud Examiner. She has provided expert witness testimony about…
Investors have been losing their money to scammers since ancient times, but the scale and the cost of investment fraud has only grown in a digital age that has made it easier for fraudsters to steal hard-earned savings. In "A Bad Return On Your Money," published in the Nov/Dec 2023 issue of FRAUD Magazine, Dr. Susan Mangiero, CFA explores several types of investment fraud and cautionary red flags to consider. Susan is a Certified Fraud Examiner. She has provided expert witness testimony about multiple investment matters.
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5 Tips For Creating Great Content from a Journalist-Turned-Marketer
ASJA Magazine
See publication"5 Tips for Creating Great Content from a Journalist-Turned-Marketer" offers best practices for creating memorable marketing content.
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Why I Pursued an MFA in Creative & Professional Writing
Sisters in Crime Connecticut Chapter Newsletter
This article discusses considerations for pursuing an MFA in writing, the kinds of graduate writing programs available, and Susan Mangiero's experience in pursuing her MFA in writing.
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Calling ERISA Ghostbusters-The Rise of Independent Fiduciaries
Bloomberg Law
Settlement of ERISA lawsuits are increasingly including the hiring of an independent fiduciary to oversee plan processes. With a nod to the movie Ghostbusters, two fiduciary experts examine the reasons for the trend, the role of an independent fiduciary, and how ERISA investment committee activity likely changes when they’re required.
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Economic Analysis in Fiduciary Monitoring Disputes Following the Supreme Court's 'Tibble' Ruling
Pension & Benefits Daily
Fiduciary monitoring has become a hot topic as a result of the U.S. Supreme Court’s decision in Tibble v. Edison International, according to recent expert insights published by Analysis Group Managing Principal D. Lee Heavner and Fiduciary Leadership LLC Managing Director and Analysis Group affiliate Susan Mangiero. The Tibble ruling, which stated that plan fiduciaries have a responsibility to monitor investments and remove imprudent ones, is important because of the amount of assets in ERISA…
Fiduciary monitoring has become a hot topic as a result of the U.S. Supreme Court’s decision in Tibble v. Edison International, according to recent expert insights published by Analysis Group Managing Principal D. Lee Heavner and Fiduciary Leadership LLC Managing Director and Analysis Group affiliate Susan Mangiero. The Tibble ruling, which stated that plan fiduciaries have a responsibility to monitor investments and remove imprudent ones, is important because of the amount of assets in ERISA retirement plans – approximately $7 trillion as of 2012, according to the U.S. Department of Labor. This decision also comes against a backdrop of growing ERISA litigation. In 2014 alone, ERISA litigation settlements exceeded $1.4 billion, according to Benefits Pro, and this amount excludes the substantial legal costs of defending the cases. In the recent article “Economic Analysis in Fiduciary Monitoring Disputes Following the Supreme Court’s ‘Tibble’ Ruling” (Bloomberg BNA’s Pensions & Benefits Daily, June 24, 2015), Dr. Heavner and Dr. Mangiero explain that what constitutes a reasonable monitoring process may be influenced by plan- and investment-specific factors, as well as by the expected benefits and costs of different monitoring activities. “The monitoring of investments is a broad and complex topic. There is no uniform process that is appropriate in every situation. To the contrary, the list of potentially relevant risk factors is long and subject to revision as circumstances change.” The authors also discuss how complexities arise when calculating economic damages due to the wide array of alternative actions and the substantial variation in timing that may be consistent with a prudent monitoring process. “These are important issues that plan sponsors, fiduciaries, and ERISA lawyers and experts will have to address if, as expected, further challenges to fiduciary monitoring of investments emerge post-Tibble,” said Dr. Heavner
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An Economist's Perspective of Fiduciary Monitoring of Investments
Pension & Benefits Daily
See publicationA central thesis of "An Economist's Perspective of Fiduciary Monitoring of Investments" by Dr. Susan Mangiero is that "ongoing oversight is an exercise in risk management" and that "[r]isk management is a never ending process." The article emphasizes the importance of (a) examining multiple risk factors and not relying on performance numbers alone (b) understanding the presence of financial leverage (should it exist) (c) clarifying the role of a service provider when an outside party is used…
A central thesis of "An Economist's Perspective of Fiduciary Monitoring of Investments" by Dr. Susan Mangiero is that "ongoing oversight is an exercise in risk management" and that "[r]isk management is a never ending process." The article emphasizes the importance of (a) examining multiple risk factors and not relying on performance numbers alone (b) understanding the presence of financial leverage (should it exist) (c) clarifying the role of a service provider when an outside party is used and (d) letting participants know about the type of monitoring being done by an investment committee.
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Muni Bonds, Pension Liabilities and Investment Due Diligence
American Bankruptcy Institute
This article examines topics such as financial disclosures, due diligence, pension plan funding and litigation activity as relates to the U.S. municipal bond market.
Other authorsSee publication -
Pension Plans: The $20 Trillion Elephant in the (Valuation) Room
Business Valuation Update
See publicationCompany pension plans are ticking time bombs that could have a devastating impact on enterprise value. Massive underfunding, along with complicated plan economics, makes it crucial for appraisers and investors to have a solid grasp of the ins and outs of these plans and their potential consequences on value. This article examines why appraisers, private equity funds, lenders and corporate buyers need to understand the relationship between retirement plan liabilities and enterprise value.
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Working Effectively With A Financial Expert Witness
American Bar Association, Section of Litigation, Expert Alert
See publication"Working Effectively With A Financial Expert Witness" describes the role of a financial expert as someone who is hired to render analytical clarity and assist the trier of facts. This articles discusses enhancements in the area of budget-setting, clear communications and data integrity.
Courses
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ASBPE Conference: Evolve or Die: The Next Wave of B2B's Digital Transformation
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ASJA Annual Writers Conference 2018
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Adobe Max Conference 2021
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Brandweek Masters Live 2020
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Business Communications 2021
WRT 577
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Character Arc with Donald Maass 2020
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Content Marketing Conference 2022
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Content Marketing and Corporate Storytelling 2020
WRT 576
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Essence of Storytelling with Chris Vogler 2020
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MarketingProfs B2B Forum 2020 2021 2022
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MarketingProfs: Measuring What Matters 2025
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Narrative Nonfiction Writing 2021
WRT 571
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Professional Speechwriters Association's Speechwriting School
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Revision Toolbox with Emma Dryden 2020
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Save the Cat Screenwriting Workshop with Ben Frahm 2016
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Save the Cat Storytelling Workshop with Jessica Brody 2020
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Script Analysis - Gotham Writers Workshop 2020
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Short Story Writing - Mark Twain House & Museum 2021
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Storytelling with Matthew Dicks 2018
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Tinker Mountain Writers' Retreat - Hollins University 2018
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Use of Humor in Business to Persuade, Enhance Brand Value and Grow Market Share 2020
WRT 539
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Writing Craft with Allison Dickens - Westport Writers Workshop 2019
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Languages
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French
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English
Native or bilingual proficiency
Organizations
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ACES: The Society for Editing
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ACES: The Society for Editing is the nation's leading organization of editing professionals, educators, and students.
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American Society of Journalists and Authors
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ASJA's mission is to be "the voice and career resource for independent, entrepreneurial, professional nonfiction writers."
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Association for Applied and Therapeutic Humor
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The Association for Applied and Therapeutic Humor is a non-profit organization dedicated to the study and application of humor to effect positive change.
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Association of Ghostwriters
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The Association of Ghostwriters is "the leading professional organization for ghostwriters of books, articles, speeches, blogs and social media content. Members are experienced ghostwriters dedicated to providing high-quality content."
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Authors Guild
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The Authors Guild is the nation’s oldest and largest professional organization of writers.
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CFA Institute
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As per the CFA Institute website, "It is only through transparent, ethical, and truly accountable service that finance contributes to the ultimate benefit of society."
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National Society of Newspaper Columnists
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The National Society of Newspaper Columnists "promotes professionalism and camaraderie among columnists and other writers of the serial essay, including bloggers."
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Professional Speechwriters Association
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According to its website, the Professional Speechwriters Association "provides training and community for speechwriters and other communication professionals."
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Sisters in Crime
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Sisters in Crime is a small non-profit business league of mainly women mystery writers. Its mission is to promote the ongoing advancement, recognition and professional development of women crime writers.
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Society of Professional Journalists
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The Society of Professional Journalists is "the nation's most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior."
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