How broadcast radio drives holiday success for brands

Billboards, radio, and TV aren’t outdated, 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐭𝐢𝐦𝐞𝐥𝐞𝐬𝐬. Every day, they reach millions who may never see your online post. Strong brands don’t whisper; they position themselves where they can’t be ignored. The smartest businesses blend digital with traditional media to stay 𝐬𝐞𝐞𝐧, 𝐡𝐞𝐚𝐫𝐝, 𝐚𝐧𝐝 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫𝐞𝐝. Are you investing in visibility that lasts? . . . . . #BuiltToBeRemembered #BrandVisibility #MediaStrategy #BillboardMarketing #RadioAds #TVCommercials

Holiday season is fast approaching! Marketers, it’s time to get ahead. Our latest report dives into how consumers are approaching holiday shopping this year, and how multiscreen TV is shaping their behaviors and decisions. What’s inside: 🎄 The role of traditions, even with tighter budgets 🛍️ When and how shoppers are buying gifts 📺 5 ways multiscreen TV creates opportunities for brands Make your holiday campaigns joyful and effective 👉 https://lnkd.in/dj9pHhuw #HolidayMarketing #MultiscreenTV

📁 ICYMI: Our latest study with MAGNA Global Media Trials shows that viewers are more attentive, more receptive, and more favorable toward brands that show up during pause moments. ⌛ 92% pause longer than 30 seconds 👁️ 65% more likely to notice when pause ads reveal something new 📺 63% prefer pause ads over a frozen screen Read the full report: https://dtv.biz/3V1xQ9T

✨ Missed our latest Insights Bites? Don’t worry — the full playback is now available exclusively on the Association member website. In this session, Rupen Shah, Head of Client Services at Thinkbox, explores: 🔹 The evolving TV and video landscape 🔹 Why online-born businesses are investing more than ever in TV 🔹 The three signs it’s time for your brand to go on TV 🔹 How TV drives web traffic, conversions, and cost-effective search 🔹 A proven two-step approach to making TV advertising work harder Packed with data, case studies, and practical advice, this is a must-watch for anyone looking to get more from their media strategy. 👉 Head over to the member portal now to watch on demand: https://lnkd.in/eCRacypE #BMAMembers #InsightsBites #Thinkbox #TVAdvertising #MarketingStrategy

Columbus radio is shifting—and the mic is wide open. DJ's exit from C Media Group left a noticeable gap in personality-driven morning radio. Rewind 103.5/104.3 dipped slightly in ratings, while Mix 107.9 and Sunny 95 picked up momentum. But here’s the real story: 🎙️ Listeners aren’t just looking for music. They’re looking for relevance, clarity, and connection. That’s where strategy steps in. I’ve been building a voice around retail pivots, union-aware payroll wins, and market signals that matter—from Kroger’s buyback strategy to Dollar General’s lean playbook. It’s not DJ-style—it’s real-world insight with a relatable tone. If Columbus radio wants to evolve, it needs segments that decode the headlines, spotlight local wins, and give listeners something they can use. I call it Work the Flow—and it’s built for the mic. #Work_The_Flow #RetailStrategy #ColumbusRadio #UnionStrong #LeadershipSignals #MarketMoves #ClevelandToColumbus #MediaMomentum

Diversity in media is no longer optional, it’s essential. LG Ads' new Inclusive Screen 2025 Reports explores how diverse viewers are shaping the future of TV and why authentic representation is central to building trust and engagement. Read the reports here: https://lnkd.in/gBPYRnuM

Nielsen’s latest insight reminds us: the media mix keeps evolving and many ROI equations are missing a key piece. It’s common to layer TV, digital, audio but often the model stops at impressions or clicks. What’s lost: The role of offline media (radio, broadcast) in driving brand awareness, search lift, and direct traffic The lag between first exposure and action The value of bridging channels seeing how exposure in one channel unlocks movement in another At Simplicity Media, we don’t just plan channels. We build measurable attribution maps: radio → branded search → traffic → conversions. We test bridges and feedback loops. If your ROI model still treats media channels as silos, it’s time to rethink the equation. Let’s talk through a better approach.

There’s still power in the TV screen, but not without relevance. 43% of US adults say TV is the most acceptable place for ads, yet over a third believe advertisers don’t know them. Real-time consumer understanding isn’t just a nice-to-have; it's the key to unlocking ad recall and impact. Dig into the research: https://lnkd.in/gzDFsMhW #AdTech #MediaTrends #CustomerExperience

The rules of Q4 have changed. 2025 buyers are cautious, decision cycles are longer, and every marketing dollar needs to work harder. Our latest blog gives you a ready-made checklist to get started: ✔ Strategy & Timing ✔ Messaging & Offers ✔ Retail Media ✔ Connected TV ✔ Social & Creators ✔ Mobile & Payments Swipe through for the moments that matter most. #MarketingStrategy #Q4Planning

🎧 Big win for radio: AM/FM AQH is up 6% under Nielsen’s new 3-minute PPM rule. That’s attention being measured more fairly. Nielsen’s tweak now credits listening after 3 minutes in a quarter-hour window (was 5 minutes). More people are getting counted. What this means for brands: More accurate reach estimates Better measurement of creative and frequency Lower wasted impressions, better ROI At Simplicity Media, we build media plans that leverage these shifts: layering radio + audio + CTV so your message gets counted and converts. 👉 If you want a look at how this can change your next campaign metrics, let’s connect.