DIRECTV Advertising

If you’re headed to Advertising Week NY next week, we’d love to see you at 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝗿𝗲𝗮𝗸: 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗻 𝗖𝗧𝗩 on Monday morning. CTV is becoming more exciting with new formats! Pause Ads and shoppable moments are now transforming the viewer experience. ⏯️ 🛒 I'll have the pleasure to be on stage with Matthew Van Houten, SVP, Product & Partnerships, DIRECTV Advertising. We will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce. When: 𝗠𝗼𝗻𝗱𝗮𝘆, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟲𝘁𝗵 𝗮𝘁 𝟭𝟭:𝟰𝟬 𝗔𝗠 Where: 𝗧𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗮𝗴𝗲, 𝗔𝗱𝗪𝗲𝗲𝗸 𝗡𝗬 See you there! https://lnkd.in/eKADnAgQ #TripleLift #TheCreativeSSP #DirecTV #AdWeek

Personalization 🤝 performance! Thank you to everyone who joined Jason Hernandez earlier this week at Basis Technologies Agency Leadership Summit for an insightful dialogue on how data-driven strategies will reshape audience engagement. 📈🗣️

📅 📍 Next week at Brand Innovators, join Peter Moylan in conversation with Annette Taylor, Carley Caldas, and Whitney Magnuson us as they reveal how marketers can connect performance metrics with genuine human engagement and create strategies that build loyalty. See you there: https://lnkd.in/gssgsy4K

Join us next week at Advertising Week! From the future of TV, creative, to full-funnel innovation, we’re diving deep into what’s next for media and advertising. 🔵 Matthew Van Houten | Oct. 6 @ 11:40 a.m. | https://spr.ly/6046Ac4ja 🔵 Vince Torres | Oct. 6 @ 2:10 p.m. | https://spr.ly/6049Ac4jL 🔵 Amy Leifer | Oct. 6 @ 3:00 p.m. | https://spr.ly/6040Ac4j0 🔵 Drew Groner | Oct. 6 @ 3:40 p.m. | https://spr.ly/6041Ac4jF

Our next installment of The Pulse, our take on all things TV, is out and this month we're bringing you the scoop on: 🌟 DIRECTV, like you've never seen it 🏅 Game-time sports packages and insights ⏸️ How brands can press play on pause ads 🗞️ And more from the DIRECTV newsroom Subscribe to never miss a beat: https://spr.ly/6046ActrM

The future of TV is about choice, simplicity, and innovation, and we’re proud to be leading the way.   By bringing together DIRECTV’s beloved content-forward user experience and aggregation strategy with Ventura’s powerful OS, this collaboration will not only unlock new revenue potential and power a fairer advertising ecosystem, but it will connect even more audiences with seamless access to the content they love. A win for OEMs, publishers, advertisers, and consumers alike.   Thank you to Matthew Henick and the teams at The Trade Desk and DIRECTV for bringing this to life.   https://lnkd.in/eSfgNBPb

CTV has never been more exciting, with new formats like Pause Ads and shoppable moments transforming the viewer experience. ⏯️ 🛒 If you’re headed to Advertising Week, we’d love to see you at Beyond the Break: Redefining Creative on CTV. Join TripleLift CRO, Ed Dinichert, and Matthew Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, as they discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce. When: Monday, October 6th at 11:40 AM Where: The Media Stage See you there! 🔗 https://lnkd.in/gWk6q6MK #CTV #Streaming #AdTech #DigitalAdvertising #AWNewYork25

✈️ #DOOH is evolving and we’re ready to talk about it.✈️ Join Drew Groner, Patrick Dolan, Brian Rappaport Rappaport and Dave Etherington at Advertising Week for a fast-paced panel exploring how DOOH is driving performance, solving measurement challenges, and earning its place in modern media plans.

🔥 At Advertising Week, we’re bringing together bold voices to explore DIRECTV’s brand transformation and how other brands can lean in. 🔥 Join us for a dynamic conversation featuring Vince Torres, Shelby Saville, Kerry Flynn, and Kumail Nanjiani (yes, really!) to unpack how brands stay relevant, how to drive connection, and how DIRECTV is evolving into a digital platform built for the future. See you there: https://lnkd.in/epmagj5i