Winner:
Congratulations to PR Daily’s 2025 Content Marketing Awards Winners!
On Thursday, September 25, 2025, PR Daily celebrated this year’s Content Marketing Awards finalists—and announced the winners—during a special luncheon at the iconic Yale Club in New York City.
The event brought together the storytellers and strategists redefining how brands connect with audiences. From bold campaigns to creative strategies, it was an inspiring celebration of content that moves people and drives results.
PR Daily congratulates all of this year’s winners and Honorable Mentions of PR Daily’s 2025 Content Marketing Awards.
Read about the winners by clicking on their profile below.
WINNERS
Awards of Distinction
Agency of the Year
Agency of the Year
Honorable Mentions
- myWHY Agency
- TERAMOK LLC
Agency of the Year
Campaign of the Year
Campaign of the Year
Honorable Mentions
- BERNINA of America: BERNINA 990 Preorder Campaign
- Blue Origin: New Glenn Inaugural Launch Social Campaign
- Children's Cancer Center of Lebanon: What If
- Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
- Fortune Brand Studio and Accenture: Reinventing the Fortune 500
- myWHY Agency: Project #BeKind
- Purdue Brand Studio: "Boilers to Mars"
- Ubisoft: Star Wars Outlaws
Campaign of the Year
Strategy of the Year
Strategy of the Year
Honorable Mentions
- J.P. Morgan Wealth Management: The Know education portal and newsletters
- Raistone: Bridging Strategy and Success
Strategy of the Year
Team of the Year
Team of the Year
Honorable Mentions
- Purdue Brand Studio: Purdue Brand Studio
- WithMe, Inc.: WithMe, Inc. Marketing Team
Team of the Year
Campaign Categories
Annual Report
Annual Report
Honorable Mentions
- Army & Air Force Exchange Service: Exchange Strong
- MD Anderson Cancer Center: FY24 Annual Report
- SingHealth: SingHealth Duke-NUS AMC Impact Report FY23/24
- Wellabe: Wellabe 2023 Annual Report
Annual Report
Artificial Intelligence - Use of
Artificial Intelligence - Use of
Honorable Mentions
- Brafton: Brafton Marketing
- Daversa Partners: Daversa Partners
- Gregory FCA: Gregory FCA
Artificial Intelligence - Use of
B2B Campaign
B2B Campaign
Honorable Mentions
- Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
- Certinia: International Services Week
- Crexi: Crexi
- Fortune Brand Studio and Accenture: Reinventing the Fortune 500
- INK Communications Co. + Sparkfund: Sparkfund Thought Leadership
- Ocrolus: Ocrolus: Transforming Lending with Intelligent Document Automation
B2B Campaign
B2C Campaign
B2C Campaign
Honorable Mentions
- BERNINA of America: BERNINA 990 Preorder Campaign
- London Northwestern Railway: Destination London
- The Romans: Ring Pet Portraits
- WebMD Health Services: Beat the Boss Challenge Campaign
B2C Campaign
Brand Awareness
Brand Awareness
Honorable Mentions
- Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
- Arnold Worldwide: Boring Before Brilliance
- Asurion: Tech Care Break-Up
- CSX Corporation: CSX Heritage Locomotive
- HighSpeedInternet.com: Houston Compare and Save
- myWHY Agency: Project #BeKind
- Regional One Health: Specializing in Tomorrows
- Resorts World Las Vegas: Rule the World 2.0
- UC Davis Health and BPD: Believe in Better
Brand Awareness
Brand Journalism/Online Newsroom
Brand Journalism/Online Newsroom
Honorable Mentions
- Esri: Thought Leadership Content Writers
Brand Journalism/Online Newsroom
Branded Content Series (Print or Digital) – B2B
Branded Content Series (Print or Digital) – B2B
Honorable Mentions
- Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
- Vizient, Inc.: From Every Angle
Branded Content Series (Print or Digital) – B2B
Branded Content Series (Print or Digital) – Consumer
Branded Content Series (Print or Digital) – Consumer
Honorable Mentions
- Equifax: "Equifax Learn" Credit Education Series
Branded Content Series (Print or Digital) – Consumer
Branded Content Site
Branded Content Site
Honorable Mentions
- AGCO: AGCOCorp.com
- J.P. Morgan Wealth Management: The Know education portal and newsletters
Branded Content Site
Branded Podcast
Branded Podcast
Honorable Mentions
- Alliance for Clean Energy New York: "Plugging In"
- BERNINA of America: Sew & So Podcast
- Gregory FCA: PlotLines
- Spectrum Science and UroGen Pharma: The UroGist: A Podcast for Urologists, by Urologists
- Thoma Bravo: Thoma Bravo's Behind the Deal
Branded Podcast
Campaign for Educational Institution
Campaign for Educational Institution
Honorable Mentions
- Purdue Brand Studio: “Boilers to Mars”
- Syracuse University: Image Campaign
Campaign for Educational Institution
Corporate Blog
Corporate Blog
Honorable Mentions
- VUMI Group: VUMI Blog
Corporate Blog
CSR Report
CSR Report
Honorable Mentions
- Chestnut Hill Realty: CHR Cares Annual Report
CSR Report
Editorial Strategy
Editorial Strategy
Honorable Mentions
- J.P. Morgan Wealth Management: The Know education portal and newsletters
- Protiviti: VISION by Protiviti
Editorial Strategy
Employee Engagement
Employee Engagement
Honorable Mentions
- CCRC: CCRC News Update
- DDC Public Affairs: Truth over Trending: Becoming an Empowered Voter
- Esri: Laura Krenek, Wanru Liu
- GE Aerospace: Launch Day 2024
Employee Engagement
E-Newsletter
E-Newsletter
Honorable Mentions
- UC Davis Health: Innovation News & Notes e-newsletter series
E-Newsletter
Event (Live or Virtual)
Event (Live or Virtual)
Honorable Mentions
- CBUSA: The Summit by CBUSA
- Pfizer: SXSW Podcasting Lounge
- SEGA of America, Inc.: SEGA’s Sonic Central 2024 Brings Together Sonic Fans Globally for a First Look at Exciting Programs for the Iconic Franchise
- Sundae Creative: PRIME VIDEO PAGES: A Holiday Café Series
- Vizient, Inc.: Summit Daily Dispatches
Event (Live or Virtual)
Executive Communications
Executive Communications
Honorable Mentions
- Inovalon: Meet the Experts
Executive Communications
Healthcare Campaign
Healthcare Campaign
Honorable Mentions
- Barton Associates: Locum Heroes
- Children's Health: Children’s Health Leverages Multifaceted Communications Campaign to Announce Plans for Transformative New Pediatric Campus to Meet the Surging Demand for Pediatric Care in North Texas
- Regional One Health: Specializing in Tomorrows
- UNAC/UHCP: Maui Safe Staffing
Healthcare Campaign
Influencer Marketing Campaign
Influencer Marketing Campaign
Honorable Mentions
- Buildertrend: "A New Way to Work" Influencer Campaign
- myWHY Agency: Project #BeKind
- PayrollOrg: National Payroll Week
- Sundae Creative Agency: I Am: Celine Dion
Influencer Marketing Campaign
Integrated Content Marketing Campaign
Integrated Content Marketing Campaign
Honorable Mentions
- Barton Associates: Locum Heroes
- Civilian: Live Beyond Campaign - Integrated Content
- HighSpeedInternet.com: Houston Compare and Save
- Initium Health: The Tea on THC
- Lambert by LLYC: Missouri Department of Health and Senior Services - Vaccine Confidence and Awareness
- Mimecast: Global Threat Intelligence Report
- Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Integrated Content Marketing Campaign
Lead Generation
Lead Generation
Honorable Mentions
Long-Form Video
Long-Form Video
Honorable Mentions
- 3M: Green Works
- Adtalem Global Education: From Classroom to Courtroom: A Walden University Alumnus’ Impact on a Landmark Trial
- Arnold Worldwide: Boring Before Brilliance
- Fortune Brand Studio and Accenture: Reinventing the Fortune 500
Long-Form Video
Media Relations Campaign
Media Relations Campaign
Honorable Mentions
- BOK Financial: Hispanic Financial Literacy Campaign
- Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
- Kafka Media Group: MasterClass at Work
- Sega of America, Inc.: SEGA Spotlights ‘Shadow the Hedgehog’ with SONIC X SHADOW GENERATIONS and Fearless: Year of Shadow Campaigns
- Ubisoft: Star Wars Outlaws
- UPRAISE Marketing + PR: Shaping the Narrative Around Privacy-Forward Solutions in a Cookie-Less Era
Media Relations Campaign
Microsite
Microsite
Honorable Mentions
- Branigan Inc.: Blueprint for Net Zero: Innovations Driving Decarbonization in the Built Environment
- Purdue Brand Studio: BoilerstoMars.com
Microsite
Multiplatform/Omnichannel Content
Multiplatform/Omnichannel Content
Honorable Mentions
- Aggreko: Driving Innovation: How Aggreko Energized a Premier Racing Event
- Aggreko: Powering the Future with Aggreko's Electrical Distribution Solutions
- myWHY Agency: Project #BeKind
Multiplatform/Omnichannel Content
Overall Use of Video
Overall Use of Video
Honorable Mentions
- Fortune Brand Studio and Accenture: Reinventing the Fortune 500
- myWHY Agency: Project #BeKind
Overall Use of Video
Public Health Campaign
Public Health Campaign
Honorable Mentions
- Delta Dental Insurance Company: Breaking the Silence: Menopause and Its Effect on Oral Health
- Initium Health: The Tea on THC
- Lambert by LLYC: Missouri Department of Health and Senior Services - Vaccine Confidence and Awareness
- Songbird Marketing & Public Relations: Oklahoma Dental Foundation MobileSmiles Clinic Unveiling
Public Health Campaign
Publication (Print or Digital)
Publication (Print or Digital)
Honorable Mentions
- Betty Irene Moore School of Nursing at UC Davis: Annual Magazine 2024
- Health Foundation of South Florida: Black Health Summit Report
- Vizient: 2025 Trends Report: Strategy is (finally) back in the driver’s seat
- Vizient: Overcoming capacity constraints: Top healthcare leaders share their strategies
Publication (Print or Digital)
Purpose-Driven Campaign
Purpose-Driven Campaign
Honorable Mentions
- UNAC/UHCP: Maui Safe Staffing
Purpose-Driven Campaign
Short-Form Video
Short-Form Video
Honorable Mentions
- @properties Christie's International Real Estate: Discover Chicago’s #1 Brokerage
- Army & Air Force Exchange Service: Tip of the Spear
- Cemex: Echoes
- DDC Public Affairs & American Public Transportation Association: Voices for Public Transit
- Northeastern University: Northeastern Global News
- Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
- Regional One Health: Specializing in Tomorrows
- TERAMOK LLC: Kirill Samarits
Short-Form Video
Talent Recruitment or Retention
Talent Recruitment or Retention
Honorable Mentions
Talent Recruitment or Retention
Technology Campaign
Technology Campaign
Honorable Mentions
- Fortune Brand Studio and Accenture: Reinventing the Fortune 500
Technology Campaign
Thought Leadership Campaign
Thought Leadership Campaign
Honorable Mentions
- BKM Capital Partners: BKM Intel Thought Leadership Series
- BOK Financial: Moving forward in a changing world: BOK Financial 2025 market outlook
- Daversa Partners: Daversa Partners
- Guardian: Mind, Body, and Wallet
- Manulife: John Hancock Retirement: Global financial resilience and longevity campaign
- Manulife: Cultivating 2SLGBTQIA+ health in the workplace
- PA Consulting: Brand Impact Index
Thought Leadership Campaign
Travel, Hospitality and Tourism Campaign
Travel, Hospitality and Tourism Campaign
Honorable Mentions
- Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
Travel, Hospitality and Tourism Campaign
Use of Research/Surveys
Use of Research/Surveys
Honorable Mentions
- Barton Associates: 2024 Survey Research
- WhistleOut: Mobile Overspending Report
Use of Research/Surveys
Use of SEO
Use of SEO
Honorable Mentions
- CleverFiles: CleverFiles Team
- Wonderthink: UNSW – Progress For All
Use of SEO
Use of Social Media
Use of Social Media
Honorable Mentions
- Aggreko: Energizing the Track: Aggreko’s Winning Social Media Strategy
- Army & Air Force Exchange Service: MILITARY STAR card expansion
- Children's Health: Children’s Health Revamps Social Media Strategy, Prioritizing Parents While Putting Kids in Charge
- Civilian: Never A Bother Social Media
- Just Drive Media: Engaging Audiences with Moonshot Moments
Use of Social Media
Use of White Paper/Special Report
Use of White Paper/Special Report
Honorable Mentions
- Crexi: Crexi
- LevLane Advertising: The Women Are Not Alright
- Manulife Group Benefits: Promoting women's health
- SOFTSWISS: SOFTSWISS
- WhistleOut: Mobile Overspending Report
Use of White Paper/Special Report
User-Generated Content
User-Generated Content
Honorable Mentions
- Northeastern University: Northeastern University Social Media Ambassadors
User-Generated Content
Video Series
Video Series
Honorable Mentions
- 3M: Green Works
- Aggreko: Powering the Future with Aggreko's Electrical Distribution Solutions
- Arnold Worldwide: Boring Before Brilliance
- Buildertrend: Behind the Business: Killowen Construction
- Cemex: Echoes
- Fortune Brand Studio and the Macao Government Tourism Office: The New Standard of Excellence
Video Series
Additional Awards
Click the button below to order trophies for you or your honoree.
If you have any questions, please email Barbara Kanady at [email protected].
