Jennifer Manocchio
AI is just another communications channel
What’s a brand got to do to be seen around here?!
AI and Automation
Courtney Blackann
AI can scale your social media. But it can also scale your mistakes.
Brands that succeed treat AI as a sidekick, not a substitute.
Linda Staley
A call to action for public relations practitioners: Navigating ethics in the age of AI
It’s time to ensure you’re staying above board.
Paavana Kumar
GenAI ground rules: A pre-work checklist for agencies and clients
If you’re an agency with clients that are using GenAI, make sure you’re both on the same page before the job begins.
Heather Whaling
Human-first, AI-enabled thought leadership: A framework for standing out
Content created with AI doesn’t have to be boring.
Brian Snyder
Building brand reputation in the age of AI
AI disruption isn’t coming—it’s here. Communicators who fail to adapt risk losing their audience’s attention.
Robbie Caploe
Want to make AI part of your team’s DNA? Start here.
Be intentional but keep the pressure low.
Ragan Insider Courtney Blackann
AI supercharges disinformation: Why brands must respond faster than lies spread
Edelman’s head of global digital crisis offers three steps to combat reputational damage.
Allison Carter
LinkedIn is targeting media outlets with AI search in mind
The next stage of GEO involves careful selection of media with both audience and AI in mind.
Karen Freberg
When AI goes wrong: Lessons from the Sphere and Will Smith
AI is a powerful tool, but it doesn’t come with built-in ethics.
Samantha Stark
Foundational generative AI glossary
Make sure you understand these AI basics.
Courtney Blackann
A recipe for a custom GPT in under 30 minutes that will cut your workload
You can ask your AI tool what it needs to know about you.
Meiko S. Patton
GPT-5 has arrived: What it means for PR and comms pros
The new tool means new possibilites.
Gini Dietrich
How to integrate PR into every part of your AI strategy
It works best when your strategy is already strong.
Robbie Caploe
EU AI Act deadlines put U.S. firms on notice
New rules for “systemic risk” AI models kicked in last week — with ripple effects for finance, recruiting, and healthcare. Here’s what comms leaders and executives need to know now.
