Welp, that happened faster than I predicted. Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet's history.
- I think it's worth distinguishing between "bots" and "agents"; most bot traffic is definitely not agents, it's scripts
- Bot / Crawler / Agent are all synonyms depending on whether you want them to be a good or bad thing, normatively.
- shhh PR optics
- Exactly @CurtTigges. Bots, crawlers, agents… call them what you want. The volume war is already lost. But attention? Dopamine discipline? The ability to say “no”? That’s still 100% human territory. In the age of agents, the real protocol isn’t code. It’s protecting your




