Their first launch site was in Europe. That’s reasonable, they live there. Their second launch is reportedly planned for Canada. Only on their third launch site will they move closer to the equator. Shipping to Canada is probably no easier than shipping to Guiana.
Q1: Is there any technical advantage to launching closer to the poles rather than the equator?
Q2: They were reported to target an underserved launch weight category. Do they also serve an underserved orbital trajectory?
When I see someone do things differently. I always want to know why. Every decision is a trade off. What are the considerations here?
