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Pinned by community managerAmazon Vine Explained: Build Trust Through Reviews ⭐
What is Amazon Vine?
Amazon Vine helps you collect up to 30 high-quality reviews for your products—even before launch—so shoppers can make informed purchasing decisions. After creating a customer-ready FBA listing and inbounding product, you can enroll in Vine and provide products to a trusted network of Amazon customers we’ve invited to serve as Vine Voices. We connect your products with Voices who have purchase history and deep expertise in your category that they can try free of charge in return for an honest, unbiased review.
Eligibility Requirements:
- Must be a registered brand owner, or authorized reseller.
- Must be a professional selling partner.
- You must have an active FBA listing.
- Must sell in: US, CA, AU, UK, DE, FR, ES, IT or JP.
‼️Recent Changes Affecting Reviews:‼️
On April 14, 2025, Amazon implemented the following Vine review policy: If multiple ASINs are merged into a single Parent-ASIN, the Parent-ASIN will only display the maximum number of Vine reviews allowed for its enrolled tier. Under this Vine review policy, this update centralizes all your customer feedback in one accessible location to build trust through social proof and help shoppers make informed purchasing decisions.
Review limits by tier:
- Standard Tier ($200 fee): Up to 30 Vine reviews
- Middle Tier ($75 fee): Up to 10 Vine reviews
- Free Tier: Up to 2 Vine reviews
Want to learn more about this policy? Visit the Vine FAQ page.
Share your experience and strategies for maximizing Vine reviews below. Have you found certain product categories perform better with Vine reviews than others?
Have more questions? Drop them in the comments below, and don’t forget to upvote helpful replies!
🛠️You Asked, We Listened! - Brand Registry Enrollment Improvements
We're excited to share several major improvements to the Brand Registry enrollment process that directly address the challenges you've reported through Seller Forums. These updates will help you protect your brand and start selling faster.
1. Application Status Management: We've improved how we handle Brand Registry applications that remain 'under review' status indefinitely. Previously, some applications got stuck in this status when selling partners either closed their BR applications or missed verification code deadlines. This prevented them from submitting new Brand Registry applications. We've streamlined this process so selling partners can reapply if needed and reduce unnecessary wait times.
2. Verification Status Issues: We fixed a technical issue causing some brand applications to be incorrectly paused during the seller verification process. Some selling partners experienced delays of several weeks due to this issue, which has now been resolved.
3. Application Review Timeline Updates: We've clarified our processing timelines for brand applications that need further review. Previously, there was confusion about whether the comprehensive review period was 30 or 45 days. We've now standardized our communication to clearly state a 30-day review period.
4. Business Verification Process: For selling partners experiencing challenges with business verification, it was unclear what to expect and when you can reapply if your first appeal is unsuccessful. We've improved our communication to be more transparent about your options, and included information about when you can reapply.
If you're currently in the Brand Registry enrollment process, these improvements are already in effect for your application. If you've been waiting to enroll, there's never been a better time to protect your brand!
We're Committed to Your Success: Your brand protection is our priority, and we're constantly working to make Brand Registry more efficient and user-friendly. These improvements are just the first step in our ongoing commitment to enhance your selling experience.
Have more suggestions? Please share them in the comments below and vote 👍 if you agree with other seller comments.
Thank you for your interest in Brand Registry!
Can EVERYONE who has recently lost BRAND (WAIVER OR REGISTRY) BENEFITS post HERE
It appears this has been happening over the course of the last month and old posts are not receiving a response.
Maybe we will garner more attention than 6 or 7 separate posts. Post what you are seeing, case numbers, contact info, solutions?
@Seller_FltQKiI5GLyiv@Seller_xlf3vF516IRli @Seller_tfJYchbIZsTUy@Seller_QNFPFPjPIQoCZ@Seller_ZciP72UwlNf6c@Seller_AozTIj6dEOOkb @Seller_FJwyF3iu5qxUY@Seller_t9kvdr2yixQej
Will My Brand Improve if I Leave Amazon?
After 15 years here, I can't see continuing to sell on Amazon. I just feel like this marketplace now punishes small businesses constantly. The growing stress of selling on Amazon negates the money I make and no longer seems worth the hassle. I have a very robust inventory selling well on Etsy and that marketplace offers so much more support for sellers, the two can't even be compared. I'll suffer through the holidays with Amazon, but after that, my long time customers will have to find my products elsewhere.
Comparing Amazon to Etsy:
Amazon offers no tracking services for lightweight flats. Etsy labels offer tracking for the price of a stamp.
Amazon controls my handling time. Etsy lets me set my own handling time.
Amazon controls communications with clients. Etsy lets me talk directly with clients.
Amazon controls whether or not a seller can offer expedited shipping. Etsy allows me to offer any kind of shipping to my customers.
Amazon encourages fraud by clients. I hand out refunds daily on Amazon. I can't remember the last time I had to issue a refund on Etsy.
Amazon Seller Support no longer offers any support at all. It's just formula responses that offer zero solutions. On the rare occasions I have had need for Etsy support, I got detailed, thoughtful answers with real solutions.
Lastly, my sales are way down on Amazon, but not on the other marketplaces where I sell. I can't help but think that the negative publicity of the owner is driving away customers from buying on Amazon. That and the trend toward promoting cheap, crappy products. I find that I shop here less and less, and when I do, half the time I have to return what I bought because it's either broken or misrepresented.
I sell a quality product and, frankly, I'm embarrassed to tell people I sell on Amazon. I think my brand might do better if I cut ties. I certainly know my sanity will improve.
Blatant patent infringement
We have a product with several patents attached to it. One is a utility patent which prevents others from producing a product using a certain material. We also have two design patents that cover the way the product is designed. There is a seller on Amazon that is infringing on our patents but every time we submit a case log, it immediately responds with a computer generated email denying the claim. We tried escalating the case but again, receive the same AI or computer generated rejection. How do we actually get a human to look at the violation? The knockoff, copy cat product, is clearly violating our patents and we would like the protection we are supposed to receive from Brand Registry. But, we cannot access a live person to look at this. How do we resolve this problem?
Received Threat from Another Seller
I submitted a copyright infringement complaint yesterday. Amazon found in my favor (it was a pixel by pixel copy of my hand-drawn artwork, so pretty blatant copy) and removed the infringing listing. The next morning, I woke up to find the following threatening email message from the other seller:
**********************
hello friend
today i received a notice from amazon that. my asin B0FGV6JW1G violated your product.
this is unfortunate and i have re-educated my staff
i apologize to you for that.
i also want peace, i don't like war, so i will delete this product, and you remove the amazon report for me.
i am also a business person on amazon for 6-7 years, i know your store, i can do many ways to kill an account.
but i just want peace.
i will delete my product.
*************************
So, I used the "Report Message" button to report the threatening email, but I'm contemplating if I should also report the threat to Account Health and/or Brand Registry? I'm not removing the complaint as it was a valid report and I'm very tired of these sellers stealing my designs. I have been on Amazon for 10+ years and, thankfully, have never had to deal with such a threat. I always have to stay on top of out-of-country sellers who are constantly stealing my designs and then undercutting my prices by half...but they usually just remove the items and move on.
My concern is, if I do report it, he will retaliate - possibly by filing false IP claims, fake/bad reviews of my products, etc. As we all know, this could be a nightmare for me because of the back and forth and auto-replies I would receive from Seller Support. I imagine it could mean my listings being taken down and the burden of proof falling on me. I can't afford for my listings to be deactivated during our most important months of the year (September and October).
Any constructive feedback from seasoned sellers is most appreciated. Thank you in advance!
Have you encountered any of the following on Amazon?
There are TONS of posts here about issues and we often see threads get 'locked' very quickly, some after only one or two replies....which indicates someone is trying to bury outstanding issues 'under the rug', so to speak. Well? How about it? Have you ever had issues here that went UNRESOLVED and still are? Issues such as:
- Missing inventory sent in to ANY Amazon AWD or distribution centers?
- Received little to no reimbursement for inventory lost, damaged or no longer sell-able?
- Infringement cases where you had every right to be listed in the North American Markets, but foreign actors got the green light, but not you?
- Brand Registry issues where you were successfully selling an item and another seller filed a FALSE infringement report...with no repercussions to them?
- Noticed trademarked brands being sold under 'generic' with the logo or trademarks photo shopped out, or covered over?
- Had your listing(s) 'disappear' or 'vanish' with no trace and support didn't restore them, forcing you to recreate and re-list the item?
- Had 100% HONEST and valid customer reviews vanish with no trace or resolution on getting them back?
- Been charged OTHER CHARGES but never got a truthful answer from your support cases you had to open...only to give up?
I'm sure there are more topics than these, but HERE is your chance to SOUND OFF and be heard!
🚨 PROCESS UPDATE - Report Incorrect Brand Name Changes
We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.
We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.
First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
As this is a continuous process improvement, I wanted to surface a post @Seller_t9kvdr2yixQej created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:
- Submit a report through the "Report Abuse" feature
- Select "Product detail page was changed to represent a different product"
- We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.
We're continuously monitoring these reports and working to streamline the resolution process.
However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.
We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.
As always, we're here to help. If you have any questions, please let me know.
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