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Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Hi sellers,
Please see the new announcement thread which covers updates made to the variation theme change: Update to irrelevant or redundant variation theme removal.
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Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product template Variation Theme Name field.
If you try to update a listing with a deprecated variation theme, you’ll receive an error message that states, “the value specified is invalid” and the update will not be successful.
To update your ASINs with impacted variation themes, we recommend that you take the following steps:
- Go to Manage Inventory, and delete the existing parent ASIN.
- Remove Parentage Level, Child Relationship Type, Parent SKU, and Variation Theme Name attributes from the child ASINs that were tied to the parent ASIN.
- Create a new parent ASIN with an available variation theme.
- Assign your relevant child ASINs to the new parent ASIN.
If you’re unable to update impacted variation themes, your child ASINs will remain active as stand-alone listings so customers can continue to purchase your products.
For more information about variation themes and how to manage variations, go to Variation relationship FAQ.
To view the complete list of variation themes we’re removing, go to Variation themes planned for removal.
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: Do Not Use” in our new product templates. We also published a list of variation themes and product types affected by this change.
This change was only intended to impact variation themes that were not needed. We've revised the list to only remove variation themes that had no sales in the past 12 months. Additionally, we won’t remove any versions of critical variation themes like size, color, and style for applicable "Product Types".
Your existing variation families will continue to operate normally, with no disruption to sales. If you want to update them, you can do so at any time. Child ASINs will stay active even if you choose to update your variation themes.
To view the updated list of variation themes we’re removing, go to Variation themes planned for removal.
For more information about variation themes and how to manage variations, go to Variation relationship FAQ.
We appreciate your feedback and remain committed to providing you with a best-in-class listing experience.
Update to the FBA inventory reimbursement policy
Note: This article was updated on December 19, 2024, to include a clarified definition of "manufacturing cost."
We’re updating our Fulfillment by Amazon (FBA) inventory reimbursement policy to help provide you greater transparency and more predictability in how reimbursements are calculated for items that are lost or damaged before a customer order. This will help drive a more consistent approach that works as we support sellers with supply chain services across their sales channels.
Effective March 10, 2025, we’ll reimburse you based on the product manufacturing cost of the affected inventory. "Manufacturing cost" means your cost to source a product from a manufacturer, wholesaler, reseller, or produce the item if you are the manufacturer. It excludes costs such as shipping, handling, customs duties, or other costs.
To help provide you greater control and accuracy, you can choose how we determine the manufacturing cost for your products:
- We’ll provide a manufacturing cost estimate for you. This estimate is based on a comprehensive evaluation of comparable products sold by Amazon, by other sellers, and through wholesale channels.
- You can provide your manufacturing costs directly. If you don’t provide your own costs, we’ll automatically apply our estimate which you can change when you’re ready.
To help you prepare, you can view and manage manufacturing costs in the Inventory Defect and Reimbursement portal starting in late January using a new Manage Your Manufacturing Cost page.
We’re constantly refining our operations and processes to prevent products from being lost or damaged and having to be reimbursed. For cases where reimbursement is necessary, we’re focused on ensuring timely compensation. We now offer automatic reimbursements for items lost in our fulfillment centers, saving you time, and eliminating the need for you to submit a claim to receive reimbursement.
For items that are lost or damaged after a customer order in Amazon’s store, we’ll continue to reimburse you for the sales price on the original order minus applicable fees.
For more information on the policy change, please visit the Changes to program policies.
Manage FBA returns with partial refunds
You can now offer partial refunds to customers without requiring physical returns for your Fulfillment by Amazon (FBA) products in the US, the UK, Germany, France, Italy, and Spain. This update helps reduce your costs and improves the customer experience.
With partial refunds, you’ll be able to do the following:
- Save on return shipping and processing costs
- Reduce time spent managing returns
- Set custom refund amounts based on your product’s list price
- Choose which products participate in the program
- Add or remove products at any time
To set up partial refunds, take the following steps:
- Go to FBA settings.
- Scroll to the FBA returns evaluations & ownership settings section, select Partial Refunds and, click Edit.
- Select eligible products to be enabled for partial refunds.
- Set your preferred partial refund percentage.
You can track partial refund transactions in your FBA Returns dashboard, marked as Complete – Return not expected in the Return status column.
For more information, go to FBA partial refunds.
Prime Big Deal Days returns October 7-8, 2025, and to help you prepare, we’ve put together best practices to help your products and promotions perform well during the event:
- Manage your suppressed deals by reviewing deals and discounts with a ‘Needs Attention’ warning in Seller Central. This can be found as a banner in the top left corner in the Deals dashboard. We recommend checking the status of your promotions in the days leading up to your scheduled start time. Any unresolved pricing or quality issues may prevent your campaign from going live or running as planned. For more information on eligibility requirements, go to Troubleshooting price discounts and Troubleshooting suppressed and active Deals.
- Promote your products with price discounts and coupons, which can help increase traffic and visibility for eligible products. Creating a Prime Exclusive Price Discount for the event, for a fee, will receive special badging in search, in cart, and on the product detail page. For detailed eligibility criteria, go to Price discounts and events and Coupons.
- Optimize your listings by creating compelling A+ Content. For more information, go to A+ Content.
- Maximize your reach with a variety of advertising tools that can help your brand and products reach more relevant shoppers. Sponsored Ads tools offer customizable features, including numerous creative formats, placements, and targeting options. For more information, go to Amazon Ads account and campaigns.
To learn more, go to About Amazon.
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