Grey London

Helen Rhodes. Eurobest jury. Bold work, celebrated.   Our incredible CCO, Helen Rhodes, is heading to Eurobest as a judge for the Audio & Radio, Film, and Print & Publishing categories. Helen’s passion for bold ideas and creative excellence makes her the perfect fit to celebrate the very best in the industry.   Here’s to raising the bar and redefining what’s possible. 🙌 #Eurobest2025

Helen Rhodes, Grey London’s CCO, sat down with The Drum to chat all things creativity, leadership, and why bold ideas are the way forward. 🚀✨ If you’re looking for some inspo (and a great way to spend the next 10 minutes), this one’s for you. 👏 👉 Read the full article here: https://lnkd.in/eFj3cRRk

A winning combo: Sport Relief x Grey London ❤️🔥 We’re buzzing to team up with Comic Relief to bring Sport Relief back with a bang. Big ideas, bold moves, and a whole lot of heart. 🏆 Check out the full story here: https://lnkd.in/emW6cfeU

💡 How should advertising evolve with LHF restrictions??? 💡 Our CEO, Conrad Persons, shares his thoughts in Creative Salon, exploring how these changes challenge us to innovate, stay responsible, and rethink creativity. Thank you to Creative Salon Worldwide for the collaboration! Read the article here: https://lnkd.in/eTraQ4PF

From 1 October, the UK’s new LHF restrictions will reshape the way brands can advertise HFSS products — banning TV and online ads before 9pm. But what does this really mean for creativity? For Tony Barr, former The Wendy's Company’s CMO, the shift is fundamental: “Creativity becomes the new media spend; brand without product is the new creative brief.” With traditional levers restricted, the industry must lean harder into storytelling, brand building, and cultural relevance. Industry execs share caution and possibility. Hear from Ed Palmer, St Luke's London; Conrad Persons, Grey London; Richard Arscott, Revolt; Andy Jex, TBWA\London; Sue Frogley, Talon; and Richard Lindsay, IPA (Institute of Practitioners in Advertising). Read the full piece 👉 creative.salon and linked in comments. 📝: Cerys Holliday Stephen Lepitak #LHFRestrictions #CreativeChallenge #BrandStorytelling #UKAdvertising

If your marketing model doesn't have creativity at its core... what's the point? Our Managing Director Jonny Tennant-Price explores why future‑fit marketing models must be built around creativity — not as an afterthought, but as the organising principle. Key takeaways from the piece: Creativity is the multiplier, it doesn’t just make work memorable, it makes every pound of media spend work harder. Data and tech are enablers, not the destination, they should serve the idea, not replace it. Short-termism is the enemy of brand building, the most valuable brands invest in ideas that last. Future‑fit means human‑fit marketing that connects emotionally will always outperform marketing that only optimises mechanically. If we strip creativity out of our models, we strip out the meaning and the competitive advantage. Read the full article here: https://lnkd.in/gw5UTUdA

We’ve made it official. Grey London has been awarded the IPA (Institute of Practitioners in Advertising) Effectiveness Accreditation 🎉   It’s proof that our creativity doesn’t just look good, it works hard - delivering results that matter.   Famously Effective since 1917.

I have long been a fan of Helen Rhodes - and now Grey London is lucky enough to have her all to ourselves. Behind the puns and portmanteaus is one of the hungriest leaders I know, behind the humility and generosity is one of the most ambitious people I have yet to meet. Thanks to Campaign UK for a peek inside the mind of my ridiculously talented partner. Helen Rhodes Laura Maness Gabriel Schmitt Tarek Sioufi Jonny Tennant-Price Liam Murray Lucy Shelley Maisie McCabe https://lnkd.in/ezPT2XA9

"Is nothing sacred in this mad world of marketing?”   Campaign UK explores the pros and cons of reviving iconic ads from the past, is it right, is it wrong, is it downright sacrilegious?   Our Chief Creative Officer Helen Rhodes shares her perspective on recreating ads from yesteryear 👀 https://lnkd.in/e98_qDdq

Submit now and make your mark 🎉   Our amazing CCO, Helen Rhodes, is joining the judging panel for this year’s Campaign UK Big Awards. Helen is helping the team celebrate the boldest, brightest, and most brilliant in UK advertising 💥   Late entry deadlines been extended to 31st July, so there’s still time to show off your best work and get the spotlight it deserves 👀✨  https://lnkd.in/em4Kv7N